📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: AltaML
🔹 Location: Toronto, ON; Edmonton, AB; Waterloo, IA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (office and remote)
🚀 Job Overview
Key aspects of this role include:
- Strategic and creative marketing to elevate AltaML's presence
- Collaboration across teams to drive projects that support business goals
- Content creation and management across various channels
- Event coordination and graphic design support
- Contribution to overall marketing strategy and direction
ASSUMPTION: This role requires a well-rounded marketer with a strong foundation in B2B tech marketing, able to work independently and collaboratively to drive impactful marketing initiatives.
📋 Key Responsibilities
✅ Create and manage marketing content (blog posts, website copy, social media posts, etc.)
✅ Support website and SEO efforts
✅ Manage social media channels and engage with online community
✅ Coordinate strategic events, including speaker and material preparation, vendor management, and post-event process
✅ Develop and adapt visual content, ensuring brand consistency and visual appeal
✅ Collaborate with external contractors on communications and design projects
✅ Contribute to strategic discussions and help shape overall marketing direction
✅ Perform other tasks and duties as assigned to support the MarComm team's objectives
ASSUMPTION: This role requires a proactive, self-starter who can manage multiple projects, coordinate events, and ensure timely delivery.
🎯 Required Qualifications
Education: A post-secondary education in marketing, communications, business, or a related field
Experience: 3+ years of B2B tech marketing experience in a fast-paced environment
Required Skills:
- Strong communication and writing skills
- Proven ability to execute a variety of marketing initiatives
- Content and digital proficiency, with experience in content creation and managing digital assets
- Social media acumen, with hands-on experience managing organic social media channels
- Graphic design skills, with proficiency in tools such as Figma, Canva, or basic Adobe Creative Suite
- Organizational and project management skills
- Collaborative spirit, with excellent communication skills and comfort working with various internal teams and external contractors
- Adaptability and growth mindset, with a positive attitude and openness to development within an agile team environment
Preferred Skills:
- Familiarity with AI productivity, marketing tools, and software such as WordPress, HubSpot, ChatGPT, Gemini, Claude, Perplexity, and GSuite
ASSUMPTION: Candidates with experience in AI/ML or tech industries may have an advantage, but a strong marketing background and transferable skills are more important.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 90,000 per year (based on industry standards for a Marketing Specialist with 3-5 years of experience in Toronto, Edmonton, or Waterloo)
Benefits:
- Uncapped vacation
- Competitive benefits
Working Hours: Full-time, with flexibility in work hours and location
ASSUMPTION: AltaML offers competitive compensation and benefits packages for the tech industry, with a focus on work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: AltaML operates in the AI/ML software development industry, focusing on vertical AI solutions for specific industries
Company Size: AltaML has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: AltaML was founded in 2018, with a mission to develop and deploy highly tailored AI solutions that solve complex challenges and drive real impact
Company Description:
- AltaML is a leading developer of AI-powered solutions, working with organizations to leverage their data using artificial intelligence (AI)
- The company develops solutions that encompass the entire machine learning (ML) life cycle, from evaluating potential use cases and determining feasibility to piloting solutions, putting code into production, and ensuring models evolve over time
- AltaML is dedicated to fostering a safe, diverse, and inclusive workplace as an equal-opportunity employer
Company Specialties:
- Machine learning
- Natural language processing
- Artificial intelligence
- Product development
- Software development
- Generative artificial intelligence
Company Website: https://www.altaml.com/
ASSUMPTION: AltaML's focus on vertical AI and comprehensive ML life cycle solutions sets it apart in the AI/ML industry, offering unique opportunities for marketing professionals.
📊 Role Analysis
Career Level: This role is at the intermediate level, requiring 3+ years of experience in B2B tech marketing
Reporting Structure: The Marketing Specialist reports directly to the Director, MarComm and collaborates with various internal teams and external contractors
Work Arrangement: This is a hybrid role, with a combination of office and remote work, offering flexibility in work hours and location
Growth Opportunities:
- Potential to grow within the Marketing and Communications team as the company expands
- Opportunities to learn and develop skills in AI/ML and related technologies
- Chance to contribute to AltaML's mission and make a significant impact on the company's growth and success
ASSUMPTION: AltaML's focus on growth and innovation provides ample opportunities for marketing professionals to develop their skills and advance their careers.
🌍 Location & Work Environment
Office Type: AltaML has state-of-the-art office spaces in Toronto, Edmonton, Waterloo, and Kitchener, designed to ignite collaboration and innovation
Office Location(s): 10130 103 St NW, #1200, Edmonton, AB; 150 9 Ave SW, #2020, Calgary, AB; 212 King Street W, #600, Toronto, ON; 137 Glasgow Street - Office 210, #203, Kitchener, ON
Geographic Context:
- Toronto, ON: A major tech hub with a vibrant AI/ML industry, offering ample networking and professional development opportunities
- Edmonton, AB: Home to AltaML's headquarters, with a growing tech industry and a strong focus on innovation
- Waterloo, IA: A tech hotspot with a thriving startup ecosystem and a talent pool of skilled professionals
Work Schedule: Full-time, with flexibility in work hours and location, allowing for a healthy work-life balance
ASSUMPTION: AltaML's office locations provide a dynamic work environment, with opportunities for collaboration, networking, and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Director, MarComm
- In-depth interview with the Director, MarComm and other team members
- Final interview with the Director, MarComm and/or other senior leaders
- Background check and offer extension
Key Assessment Areas:
- Marketing and communication skills
- Content creation and management abilities
- Social media and event coordination experience
- Graphic design skills
- Collaboration and teamwork
- Adaptability and growth mindset
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role
- Provide examples of your content creation, social media management, and event coordination work
- Demonstrate your understanding of AltaML's mission and values
- Prepare questions to ask during the interview, focusing on AltaML's marketing strategy, team dynamics, and growth opportunities
ATS Keywords: Marketing Specialist, B2B Tech Marketing, Content Creation, Social Media Management, Event Coordination, Graphic Design, Project Management, Collaboration, Adaptability, AI/ML, Vertical AI, Marketing Strategy
ASSUMPTION: AltaML's interview process focuses on assessing candidates' marketing skills, experience, and cultural fit, with a strong emphasis on collaboration and adaptability.
🛠️ Tools & Technologies
- WordPress
- HubSpot (or similar marketing automation/CRM)
- ChatGPT
- Gemini
- Claude
- Perplexity
- GSuite
- Figma
- Canva
- Basic Adobe Creative Suite
ASSUMPTION: AltaML uses a mix of industry-standard and cutting-edge tools to support its marketing efforts, with a focus on AI productivity and marketing automation.
👔 Cultural Fit Considerations
Company Values:
- Gritty: Entrepreneurial, determined, and resilient, pushing through challenges to achieve goals
- Agile: Making decisions based on "little bets" and creating a safe space to take risks, embracing an interactive process
- Humble: Listening to data, embracing new ideas, admitting limitations, and taking ownership to solve problems
- Happy: Igniting passion and purpose by fostering a dynamic work environment, encouraging tap dancing to work, and empowering team members to find joy in their contributions
Work Style:
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Agile and adaptable, with a focus on continuous improvement and innovation
- Data-driven and results-focused, with a commitment to measuring and optimizing marketing efforts
- Creative and strategic, with a focus on developing and executing marketing initiatives that drive business goals
Self-Assessment Questions:
- Do you embody AltaML's core values of being Gritty, Agile, Humble, and Happy?
- Are you comfortable working in a fast-paced, collaborative environment with a strong emphasis on cross-functional teamwork?
- Do you have a proven track record of driving impactful marketing initiatives in a B2B tech setting?
ASSUMPTION: AltaML's culture emphasizes collaboration, agility, data-driven decision-making, and continuous improvement, with a strong focus on living its core values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with various internal teams and external contractors
- Adapting to changes in marketing strategy and priorities
- Keeping up with industry trends and best practices in AI/ML and marketing technology
- Balancing work-life demands in a hybrid work environment
ASSUMPTION: AltaML's fast-paced, collaborative environment may present challenges, but also offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position requires a stronger focus on AI/ML and tech industry-specific knowledge
- AltaML's emphasis on vertical AI and comprehensive ML life cycle solutions sets it apart from other AI/ML companies
- This role offers unique opportunities for marketing professionals to contribute to AltaML's mission and make a significant impact on the company's growth and success
ASSUMPTION: AltaML's unique focus on vertical AI and comprehensive ML life cycle solutions provides a compelling opportunity for marketing professionals seeking to make a significant impact in the AI/ML industry.
📝 Sample Projects
- Developing and executing a content marketing strategy to elevate AltaML's brand and thought leadership in the AI/ML industry
- Managing social media channels to increase engagement and grow AltaML's online community
- Coordinating strategic events, including speaker and material preparation, vendor management, and post-event process
- Creating and managing marketing content for AltaML's website, blog, and other digital channels
ASSUMPTION: AltaML's marketing projects offer a mix of strategic, creative, and tactical initiatives, with a strong focus on driving business goals and elevating the company's brand.
❓ Key Questions to Ask During Interview
- What are the key priorities for the Marketing and Communications team in the first 90 days?
- How does AltaML measure and optimize marketing efforts, and what tools are used for this purpose?
- What are the most significant challenges facing the Marketing and Communications team, and how can this role help address them?
- How does AltaML support the professional development and growth of its marketing team members?
- What are the most important qualities and skills for success in this role, according to the team?
ASSUMPTION: AltaML's interview process provides an opportunity for candidates to assess the company's marketing strategy, team dynamics, and growth opportunities, as well as their own fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role
- Provide examples of your content creation, social media management, and event coordination work
- Demonstrate your understanding of AltaML's mission and values
- Prepare questions to ask during the interview, focusing on AltaML's marketing strategy, team dynamics, and growth opportunities
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
