Marketing Specialist, Deos

📌 Core Information

🔹 Job Title: Marketing Specialist, Deos

🔹 Company: Unilever

🔹 Location: Lagos, Lagos State, Nigeria

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-20

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving value and volume growth for the Deos brand through innovative campaigns and strategies.
• End-to-end brand management, including P&L responsibility and budget management.
• Collaborating with cross-functional teams, including Customer Development, Shopper Marketing, Supply Chain, and Consumer Market Insights.
• Developing and executing inspiring brand communications in partnership with creative agencies.
• Leading the Integrated Brand Planning Process (annual IBP) and managing the brand’s digital strategy.

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with multiple stakeholders.

📋 Key Responsibilities

✅ Drive the value and volume led growth agenda on the brand by leading Innovations and managing BLG campaigns based on category growth principles.

✅ End to End brand management role for the brand, focusing on incremental future growth opportunities as well as management of existing core business.

✅ End to end P&L responsibility, including S&OP management and budget (BMI) management to ensure full delivery of projects.

✅ Leadership / support of NRM or SC Activity Requests: e.g. introduction of new pack sizes / formats for existing mixes.

✅ Developing & executing Inspiring brand communications in partnership with creative agencies.

✅ Leading Integrated Brand Planning Process (annual IBP) and management of Brand’s digital strategy and electronic communications.

ASSUMPTION: The role requires a balance of strategic thinking, operational execution, and strong stakeholder management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven experiential marketing experience (3+ years) with a digital-first approach.

Required Skills:

• Proven shopper journey optimization skills.
• Strong project management prowess.
• Digital marketing expertise.
• Innovation execution success.
• Strong numeracy skills.
• Ability to deliver operationally while thinking ahead of the long-term growth strategy.
• Cross-functional relationship management skills.

Preferred Skills:

• Experience in the FMCG industry.
• Fluency in additional languages.

ASSUMPTION: Candidates with experience in the FMCG industry and additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically NGN 12,000,000 - 18,000,000 per annum, depending on experience and qualifications. This is an estimate based on industry standards for marketing roles in Nigeria.

Benefits:

• Competitive benefits package, including health insurance and pension plans.
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment.

Working Hours: Full-time position with standard working hours (Monday - Friday, 8:00 AM - 5:00 PM), with flexibility for project demands.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Unilever operates in the fast-moving consumer goods (FMCG) industry, with a portfolio of well-known brands in categories such as Home Care, Beauty & Personal Care, Nutrition, and Refreshment.

Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Unilever was founded in 1929, with a rich history of innovation and growth in the consumer goods industry.

Company Description:

• Unilever is a purpose-led business, committed to making sustainable living commonplace.
• The company produces world-leading brands, including Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica.
• Unilever promotes innovation, big and small, to make its business win and grow, and believes in business as a force for good.

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever's large size and diverse portfolio offer numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and operational execution.

Reporting Structure: The Marketing Specialist, Deos, reports directly to the Marketing Manager for the Deos brand.

Work Arrangement: This role is on-site, with the opportunity for occasional remote work based on project demands and team needs.

Growth Opportunities:

• Progression to Senior Marketing Manager or Brand Manager roles within the Unilever organization.
• Expansion of responsibilities and leadership opportunities as the brand and business grow.
• Access to professional development and training programs offered by Unilever.

ASSUMPTION: Successful candidates in this role will have the opportunity to grow within the Unilever organization, taking on increased responsibilities and leadership opportunities as they develop their skills and careers.

🌍 Location & Work Environment

Office Type: Unilever's Lagos office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Oregun - Head Office, Lagos, Nigeria

Geographic Context:

• Lagos is Nigeria's largest city and economic hub, offering a dynamic and multicultural work environment.
• The city is known for its vibrant business ecosystem, with a strong focus on consumer goods and retail industries.
• Lagos offers a mix of urban and suburban living options, with a range of neighborhoods to suit different lifestyles and preferences.

Work Schedule: The standard work schedule is Monday to Friday, 8:00 AM - 5:00 PM, with flexibility for project demands and team needs.

ASSUMPTION: Lagos' dynamic business environment and Unilever's modern office space provide an ideal setting for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Unilever careers portal.
• Phone or video screening to assess cultural fit and basic qualifications.
• In-depth behavioral and technical interviews with the hiring manager and other stakeholders.
• Final round interviews, including case studies or presentations, to evaluate problem-solving skills and cultural fit.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Project management and operational execution capabilities.
• Stakeholder management and communication skills.
• Cultural fit and alignment with Unilever's values and purpose.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of the Deos brand and Unilever's purpose and values in your application materials.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments.
• Research Unilever's business and industry trends to show your enthusiasm and preparation for the role.

ATS Keywords: Marketing, Brand Management, Campaign Management, Project Management, Stakeholder Management, Digital Marketing, Consumer Goods, FMCG, Unilever

ASSUMPTION: Unilever's recruitment process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may evolve based on the candidate's skills, the team's needs, and the organization's priorities.

👔 Cultural Fit Considerations

Company Values:

• Our Purpose: To make sustainable living commonplace.
• Our Vision: Everyday, delighting consumers with brands they love, while protecting our planet and enhancing lives for the next generation.
• Our Mission: To meet everyday needs for nutrition, hygiene, and personal care with brands that care.

Work Style:

• Unilever fosters a dynamic and inclusive work environment, with a focus on collaboration, innovation, and continuous learning.
• The company encourages a healthy work-life balance and supports employees' personal and professional growth.
• Unilever values diversity and encourages employees to bring their unique perspectives and experiences to the workplace.

Self-Assessment Questions:

• Do I align with Unilever's purpose and values, and am I passionate about driving sustainable living through business?
• Am I comfortable working in a dynamic, collaborative environment with a diverse team of stakeholders?
• Do I have the skills and experience required to deliver results and drive growth for the Deos brand?

ASSUMPTION: Successful candidates in this role will demonstrate a strong cultural fit with Unilever's values and work style, as well as a passion for driving sustainable living through business.

⚠️ Potential Challenges

• The role requires a balance of strategic thinking and operational execution, which may present challenges for candidates who prefer to focus on one aspect or the other.
• The dynamic and fast-paced nature of the FMCG industry may require candidates to adapt quickly to changing priorities and demands.
• The role involves working with multiple stakeholders across various functions, which may present challenges in terms of communication and collaboration.
• The competitive nature of the FMCG industry may require candidates to demonstrate a strong understanding of market trends and consumer behavior.

ASSUMPTION: Successful candidates in this role will be able to navigate these challenges effectively, leveraging their skills, experiences, and Unilever's resources and support to drive results.

📈 Similar Roles Comparison

• This role is similar to other Marketing Specialist or Brand Manager positions in the FMCG industry, with a focus on brand management, campaign development, and stakeholder collaboration.
• However, Unilever's large portfolio of brands and global presence offer unique opportunities for career growth and development within the organization.
• Compared to other roles in the industry, this position may have a stronger focus on sustainability and purpose-driven marketing, reflecting Unilever's commitment to making sustainable living commonplace.

ASSUMPTION: Candidates should research similar roles in the FMCG industry to understand the unique aspects of this position and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and executing a successful integrated marketing campaign for a new product launch, driving trial and conversion among target consumers.
• Conducting a comprehensive brand audit and repositioning strategy to enhance the brand's relevance and appeal to consumers.
• Managing a cross-functional team to deliver a major event or activation, exceeding targets for brand engagement and business results.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that candidates may face in this role, requiring a balance of strategic thinking, operational execution, and stakeholder management skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role, and how it collaborates with other functions within the organization?
• How does Unilever support the growth and development of its marketing professionals, and what opportunities are available for career progression in this role?
• Can you provide an example of a successful marketing campaign or initiative that Unilever has implemented, and what made it effective?
• How does Unilever measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What are the biggest challenges facing the Deos brand in the current market, and how can this role help address them?

ASSUMPTION: These key questions will help candidates better understand the role, the team, and the organization, enabling them to make informed decisions about their application and career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Unilever careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing, brand management, and campaign development.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, and practice your responses using the STAR method (Situation, Task, Action, Result).
• Research Unilever's business and industry trends to show your enthusiasm and preparation for the role, and develop thoughtful questions to ask during the interview process.
• Follow up with the hiring manager or recruiter after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.