📌 Core Information
🔹 Job Title: Marketing Specialist, Developer Tools
🔹 Company: Perforce
🔹 Location: Minneapolis, MN, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with management to develop and execute marketing campaigns and programs
- Coordinating and managing webinars and digital marketing efforts
- Analyzing campaign performance and implementing innovative strategies
- Working cross-functionally with internal teams and vendors
ASSUMPTION: This role requires a well-rounded and detail-oriented marketer with strong communication and project management skills. Experience in B2B software or technology industry is preferred.
📋 Key Responsibilities
✅ Coordinate and execute marketing campaigns and digital marketing initiatives
✅ Manage webinars and other events, including setup and promotion
✅ Lead meetings with external vendors to discuss campaign details and KPIs
✅ Measure and analyze campaign success using data and analytics tools
✅ Experiment with innovative digital marketing strategies to improve ROAS
✅ Stay up-to-date with digital marketing trends and make recommendations
✅ Build and maintain marketing campaign calendar
✅ Coordinate with internal teams, such as sales and product marketing
✅ Assist marketing leadership with project management, execution, and reporting
✅ Lead data management, cleanup, and reporting
✅ Assist with marketing initiatives and projects as needed
ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to handle multiple assignments simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or related field
Experience: 1-2 years of similar marketing experience
Required Skills:
- Excellent written and verbal communication skills
- Strong organization and project management skills
- Ability to work to a timeline and handle multiple assignments simultaneously
- Proven problem-solving skills and attention to detail
- Proven capacity for exceptional customer service
- Ability to establish strong relationships with vendors and outside contractors
- Desire to excel in a fast-paced environment
Preferred Skills:
- B2B software or technology industry experience
- Experience with CRM, marketing automation, ad platforms, and project management tools
ASSUMPTION: Candidates with relevant industry experience and a proven track record in marketing will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $62,000 - $72,000 per year
Benefits:
- Medical, dental, and vision insurance
- Retirement benefits
- Life insurance
- Wellness programs
- Total time off
- Employee perks
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a marketing specialist role with 1-2 years of experience in the Minneapolis area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: Not specified
Company Description:
- Perforce is a global leader in DevOps solutions, providing tools for version control, agile project management, and more
- The company serves over 75% of the Fortune 100 and has a customer base spanning more than 80 countries
- Perforce fosters a collaborative and innovative work environment, with a focus on both challenging and fun work
Company Specialties:
- DevOps Solutions
- Version Control
- DevSecOps
- Agile Project Management
- Software Configuration Management (SCM)
- Application Lifecycle Management (ALM)
- Test Data Management
- Automated Testing
- Compliance and Security
- Data Masking
- Open Source Software Management
- High-Performance Computing (HPC)
- Game Development Tools
- Multi-Cloud Solutions
- Hybrid Cloud Solutions
- Scalable Infrastructure
- DevOps and Agile Consulting
Company Website: www.perforce.com
ASSUMPTION: Perforce is a well-established company with a strong global presence and a diverse customer base. The company's focus on collaboration and innovation makes it an attractive place to work for marketing professionals.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Marketing leader
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential for career advancement within the marketing department
- Opportunities to learn from experienced marketing teams and gain exposure to various aspects of marketing
- Possibility to work on high-impact campaigns and contribute to the company's growth
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Minneapolis, MN, USA
Geographic Context:
- Minneapolis is located in the Midwest region of the United States
- The city offers a mix of urban and suburban living, with a variety of neighborhoods and amenities
- Minneapolis has a vibrant arts and culture scene, with numerous museums, theaters, and music venues
Work Schedule: Standard business hours, with flexibility for occasional remote work
ASSUMPTION: The Minneapolis office provides a collaborative and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing leader
Key Assessment Areas:
- Communication and presentation skills
- Problem-solving abilities
- Cultural fit and alignment with company values
- Technical skills and marketing expertise
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research Perforce and the developer tools market to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing specialist, digital marketing, campaign management, webinar management, data analysis, CRM, marketing automation, ad platforms, project management
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on communication skills, marketing expertise, and cultural fit.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Ad platforms (e.g., Google AdWords, LinkedIn Ads)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Customer focus
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on both challenging and fun work
Self-Assessment Questions:
- Do you thrive in a fast-paced and collaborative work environment?
- Are you passionate about staying up-to-date with digital marketing trends and technologies?
- Do you have strong communication and project management skills?
ASSUMPTION: Candidates who are collaborative, innovative, and customer-focused will be a strong fit for Perforce's company culture.
⚠️ Potential Challenges
- Managing multiple assignments and deadlines simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to changes in marketing strategies and priorities
- Collaborating with internal teams and external vendors
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to work effectively with diverse teams.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses more on event planning and coordination, with less emphasis on digital marketing and campaign management
- Digital Marketing Specialist: More focused on digital marketing channels and tactics, with less emphasis on campaign management and coordination
- Marketing Manager: Oversees marketing campaigns and strategies, with more responsibility for team leadership and budget management
ASSUMPTION: This role offers a unique blend of campaign management, digital marketing, and coordination responsibilities, with opportunities for growth and development within the marketing department.
📝 Sample Projects
- Planning and executing a successful webinar series for developer tools
- Analyzing campaign performance data to optimize digital marketing strategies
- Collaborating with internal teams to develop and launch a new marketing campaign
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the marketing specialist role at Perforce.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and internal departments?
- What opportunities are there for professional growth and development within the marketing department?
- How does Perforce support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research Perforce and the developer tools market to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
