📌 Core Information
🔹 Job Title: Marketing Specialist - Digital
🔹 Company: Harris Williams
🔹 Location: Richmond, VA
🔹 Job Type: Full-Time
🔹 Category: Investment Banking
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing digital marketing strategies across various platforms
- Analyzing campaign performance and making data-driven optimizations
- Collaborating with cross-functional teams to improve marketing efforts
- Leveraging marketing automation tools to enhance audience segmentation and customer journeys
- Overseeing website maintenance and improvements
- Staying updated with emerging digital marketing trends and platforms
ASSUMPTION: This role requires a proactive, analytical mindset with a strong focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Set up and monitor digital marketing campaigns and channels (email, social, paid)
✅ Design and implement a steady cadence of A/B marketing tests to continually improve performance
✅ Analyze campaign performance, highlight key findings, and make actionable recommendations for future optimization
✅ Leverage new marketing automation capabilities to establish best practices in audience segmentation, customer journeys, and frequency management
✅ Oversee website agency, setting production priorities and ensuring quality
✅ Partner with IT on ongoing maintenance of key MarTech platforms
✅ Research alternative & emerging digital marketing tactics & platforms
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, advertising, or communications or equivalent experience
Experience: 5-7+ years of experience in digital marketing, B2B preferred
Required Skills:
- Proficient in digital marketing platforms (Google Analytics, Microsoft Dynamics Marketing, LinkedIn, etc.)
- Strong analytical skills and data-driven mindset
- Excellent communication skills, both written and oral
- Proven ability to navigate white space and execute independently
- Organized, detail-oriented, and diligent with the ability to meet deadlines and execute efficiently
- Proficient in marketing automation and CRM platforms
Preferred Skills:
- Experience with social media management tools
- Familiarity with content management systems (CMS)
- Knowledge of HTML/CSS and JavaScript
ASSUMPTION: Candidates with a proven track record in B2B digital marketing and a strong understanding of the investment banking industry will be prioritized.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (based on industry standards for a digital marketing specialist with 5-7 years of experience in the investment banking industry)
Benefits:
- Medical, dental, and vision coverage
- Life insurance
- Short and long-term disability protection
- 401(k) with company match
- Pension and stock purchase plans
- Dependent care reimbursement account
- Back-up child/elder care
- Adoption, surrogacy, and doula reimbursement
- Educational assistance
- Wellness program with financial incentives
Working Hours: Full-time, with light after-hours email usage expected
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Investment Banking
Company Size: 501-1,000 employees
Founded: 1991
Company Description:
- Harris Williams is a global investment bank specializing in M&A and private capital advisory services
- Clients worldwide rely on Harris Williams to help unlock value in their business and turn ambitious goals into reality
- The company approaches every engagement with boundless collaboration, pooling expertise and relationships across industries and geographies
Company Specialties:
- Mergers & acquisitions
- Restructuring advisory
- Board advisory
- Private placements
- Capital markets advisory services
Company Website: www.harriswilliams.com
ASSUMPTION: Harris Williams is a well-established investment bank with a strong reputation in the industry, offering a dynamic and collaborative work environment.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: On-site, with light after-hours email usage expected
Growth Opportunities:
- Potential career progression into senior marketing roles within the company
- Opportunities to expand skills and expertise in digital marketing and investment banking
- Possibility to work on high-profile projects and engage with senior-level executives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and advance within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 1001 Haxall Point, 9th Floor, Richmond, VA 23219, US
Geographic Context:
- Richmond, VA, is the capital of the Commonwealth of Virginia
- The city offers a mix of urban and suburban living, with a cost of living slightly below the national average
- Richmond is home to a diverse range of industries, including finance, healthcare, and technology
Work Schedule: Full-time, with light after-hours email usage expected
ASSUMPTION: The Richmond office provides a professional and collaborative work environment, with easy access to amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision making
- Communication and presentation skills
- Cultural fit and collaboration
Application Tips:
- Highlight relevant digital marketing experience and achievements
- Demonstrate a strong understanding of the investment banking industry
- Showcase your ability to analyze data and make informed recommendations
- Prepare thoughtful questions about the role and the company
ATS Keywords: Digital Marketing, Marketing Automation, A/B Testing, Campaign Optimization, Marketing Analytics, Investment Banking, B2B Marketing
ASSUMPTION: The interview process at Harris Williams is comprehensive and designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Microsoft Dynamics Marketing
- LinkedIn
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM platforms (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Expertise
- Integrity
- Innovation
- Client focus
Work Style:
- Collegial and team-oriented
- Data-driven and analytical
- Adaptable and proactive
- Results-oriented and detail-focused
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you approach collaborating with cross-functional teams to improve marketing efforts?
- Can you describe a time when you analyzed campaign performance data to make strategic optimizations?
- How do you stay updated with emerging digital marketing trends and platforms?
ASSUMPTION: Harris Williams values candidates who are strong team players, proactive problem solvers, and effective communicators.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with a high degree of autonomy and minimal supervision
- Adapting to changes in marketing strategies and priorities
- Keeping up with the latest digital marketing trends and best practices
ASSUMPTION: The role may present challenges related to time management, adaptability, and continuous learning.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position offers a unique blend of B2B marketing experience and investment banking industry exposure
- Investment banking-specific marketing roles may require additional industry knowledge and regulatory compliance understanding
- Career progression in this role may lead to senior marketing positions within the company or related industries
ASSUMPTION: This role offers a distinct combination of industry-specific experience and growth opportunities within the company.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a high-profile M&A transaction
- Analyzing and optimizing the performance of email marketing campaigns for a private capital fundraising effort
- Leveraging social media platforms to enhance brand awareness and thought leadership for the company
ASSUMPTION: The projects listed are examples of the types of initiatives a digital marketing specialist at Harris Williams might work on, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the marketing team collaborate with other departments, such as business development and client relationship management?
- What are the most significant challenges facing the digital marketing efforts at Harris Williams, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare for the interview by researching the investment banking industry and Harris Williams' services and clients
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
- If selected for an interview, practice common digital marketing interview questions and prepare examples of your past work
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
