🔹 Job Title: Marketing Specialist - Digital & Social Media
🔹 Company: Provident Credit Union
🔹 Location: Redwood City, CA
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic and hands-on marketer with a strong background in social media management, digital marketing, and SEO. The ideal candidate will have experience in managing social media campaigns, website content management, and analyzing campaign performance metrics.
✅ Social Media Management: Lead the planning, creation, and publishing of organic content across Meta, Instagram, LinkedIn, and X to boost engagement, awareness, and audience growth. Monitor social channels daily, engage with followers, support influencer marketing initiatives, and maintain an active brand voice. Increase membership engagement and drive lead generation through targeted social campaigns. Support community events and business development initiatives by promoting and amplifying related content on social channels. Promote financial wellness initiatives, security/fraud, and educational content to engage and inform members across social platforms. Manage business listings on Google, Yelp, and Bing, keeping hours, locations, and contact info accurate. Support employee advocacy by creating shareable content for internal distribution. Help monitor, analyze, and report on key campaign performance metrics, providing insights to improve future campaigns. Stay up to date on social media trends and emerging tactics to contribute fresh ideas to campaign planning.
✅ Website & SEO / Digital Marketing: Create and maintain website content, including blogs, landing pages, product pages, forms, and disclosures, while conducting A/B testing to optimize landing page performance, ensuring content accuracy and consistency, and maintaining UTM tracking logs for precise campaign measurement. Manage seminar and webinar event listings on the website, schedule email communications, moderate live sessions, upload recordings to YouTube, and coordinate with internal departments on events. Contribute to SEO efforts including keyword research, on-page optimization, monitoring KPIs, and collaborating on link-building and content strategies. Manage relationships with digital marketing and SEO vendors to ensure effective collaboration, timely deliverables, and alignment with strategic goals. Provide support for paid media campaigns and email marketing campaigns on an as-needed basis. Analyze and report monthly on SEO, website, and digital marketing performance using tools like Google Analytics, SEMrush, Ahrefs, and Siteimprove, providing insights and recommendations to optimize campaigns.
ASSUMPTION: This role requires a strong understanding of social media management, digital marketing, and SEO. The ideal candidate will have experience in managing social media campaigns, website content management, and analyzing campaign performance metrics. They should also be proficient in using digital marketing tools like Google Analytics and SEMrush.
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 2+ years of experience managing social media and digital marketing campaigns with solid SEO knowledge.
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in social media management, digital marketing, and SEO. They should also be proficient in using digital marketing tools and have excellent communication and collaboration skills.
Salary Range: $27.50 - $42.00 per hour (DOE)
Benefits:
ASSUMPTION: The salary range provided is based on the job description and industry standards for similar roles. The benefits listed are a combination of information from the job description and industry-standard benefits for credit union employees.
Industry: Banking
Company Size: 201-500 employees
Founded: 1950
Company Description:
Company Specialties:
Company Website: http://www.providentcu.org
ASSUMPTION: Provident Credit Union is a well-established credit union with a strong presence in the Bay Area. They offer a wide range of financial products and services and are committed to providing excellent customer service and convenience to their members.
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, full-time
Growth Opportunities:
ASSUMPTION: This role offers growth opportunities for the right candidate, including potential advancement to a senior-level position and the chance to work on high-impact campaigns and initiatives.
Office Type: Corporate headquarters
Office Location(s): 303 Twin Dolphin Drive, Redwood Shores, CA 94065, US
Geographic Context:
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM, with a 30-minute lunch break
ASSUMPTION: The office is located in Redwood City, California, with a work schedule from Monday to Friday, 8:30 AM to 5:00 PM. The Bay Area is known for its high cost of living, so employees should be prepared for higher expenses compared to other regions.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Social Media Management, Digital Marketing, SEO, Content Management, Webinars Coordination, Email Marketing, Analytics, Collaboration, Campaign Performance, Community Engagement, Influencer Marketing, A/B Testing, Keyword Research, Paid Media, Event Promotion, Data-driven Approach
ASSUMPTION: The interview process for this role typically involves an online application submission, followed by phone or video screening, in-person or virtual interviews with the hiring manager and marketing team, and finally a background and reference check. Applicants should be prepared to discuss their social media management and digital marketing skills, SEO knowledge, communication and collaboration skills, and cultural fit with Provident's values.
ASSUMPTION: The tools and technologies required for this role include social media management tools, SEO tools, website content management systems, digital marketing tools, email marketing platforms, and project management tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Provident Credit Union values a collaborative and team-oriented work environment, with a strong focus on data-driven decision-making and continuous learning and improvement. Candidates should be comfortable working in a team setting, using data to drive their approach, and adapting to feedback to improve their performance.
ASSUMPTION: The high cost of living in the Bay Area, the fast-paced nature of digital marketing, and the competitive tech industry can present challenges for employees in this role. Candidates should be prepared to navigate these potential challenges and consider them when deciding whether to apply for the position.
ASSUMPTION: While this role is similar to a Social Media Manager or Digital Marketing Specialist position in other industries, the banking industry's unique regulations and compliance requirements, as well as Provident Credit Union's focus on member engagement and community involvement, may impact the day-to-day responsibilities and priorities of this role.
ASSUMPTION: Sample projects for this role may include developing and executing social media campaigns, managing webinars, and optimizing website content and SEO to improve organic search rankings and drive more traffic to the website.
ASSUMPTION: Key questions to ask during the interview for this role may include inquiring about the interviewer's experience with social media crises, staying up-to-date with industry trends, successful social media campaigns, A/B testing and optimization, and collaborative work with cross-functional teams.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.