📌 Core Information
🔹 Job Title: Marketing Specialist - Digital & Social Media
🔹 Company: Provident Credit Union
🔹 Location: Redwood City, CA
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing Provident's digital presence and engagement through social media, website content, SEO, and digital marketing initiatives.
- Developing compelling social media campaigns, maintaining accurate and engaging web content, optimizing search performance, and delivering measurable results across multiple channels.
- Collaborating with internal teams and external partners to ensure cohesive brand messaging and a seamless member experience.
- Staying up-to-date on social media trends and emerging tactics to contribute fresh ideas to campaign planning.
ASSUMPTION: This role requires a strategic and hands-on marketer with a strong background in digital and social media marketing, as well as SEO. The ideal candidate will have experience managing social media campaigns, creating engaging content, and optimizing search performance.
📋 Key Responsibilities
✅ Social Media Management: Lead the planning, creation, and publishing of organic content across Meta, Instagram, LinkedIn, and X to boost engagement, awareness, and audience growth. Monitor social channels daily, engage with followers, support influencer marketing initiatives, and maintain an active brand voice. Increase membership engagement and drive lead generation through targeted social campaigns. Support community events and business development initiatives by promoting and amplifying related content on social channels. Promote financial wellness initiatives, security/fraud, and educational content to engage and inform members across social platforms. Manage business listings on Google, Yelp, and Bing, keeping hours, locations, and contact info accurate. Support employee advocacy by creating shareable content for internal distribution. Help monitor, analyze, and report on key campaign performance metrics, providing insights to improve future campaigns.
✅ Website & SEO / Digital Marketing: Create and maintain website content, including blogs, landing pages, product pages, forms, and disclosures, while conducting A/B testing to optimize landing page performance, ensuring content accuracy and consistency, and maintaining UTM tracking logs for precise campaign measurement. Manage seminar and webinar event listings on the website, schedule email communications, moderate live sessions, upload recordings to YouTube, and coordinate with internal departments on events. Contribute to SEO efforts including keyword research, on-page optimization, monitoring KPIs, and collaborating on link-building and content strategies. Manage relationships with digital marketing and SEO vendors to ensure effective collaboration, timely deliverables, and alignment with strategic goals. Provide support for paid media campaigns and email marketing campaigns on an as-needed basis. Analyze and report monthly on SEO, website, and digital marketing performance using tools like Google Analytics, SEMrush, Ahrefs, and Siteimprove, providing insights and recommendations to optimize campaigns.
ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail. The ideal candidate will be able to manage multiple projects simultaneously and prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 2+ years of experience managing social media and digital marketing campaigns with solid SEO knowledge.
Required Skills:
- Proven experience managing social media campaigns and creating engaging content.
- Strong SEO knowledge and experience optimizing search performance.
- Proficiency in website content management and digital marketing tools like Google Analytics and SEMrush.
- Excellent communication and collaboration skills to work cross-functionally and juggle multiple projects.
- Data-driven approach with a passion for testing, optimization, and continuous improvement.
Preferred Skills:
- Experience coordinating webinars, events, and related email communications.
- Familiarity with marketing analytics and reporting platforms (e.g., Google Analytics, Looker, Salesforce).
ASSUMPTION: The ideal candidate will have a strong background in digital and social media marketing, as well as SEO. They will be highly organized, detail-oriented, and able to manage multiple projects simultaneously.
💰 Compensation & Benefits
Salary Range: $27.50 - $42.00 per hour (DOE)
Benefits:
- Quality medical, dental, and vision care coverage.
- 401(k) retirement plan with up to 150% matching employer contributions.
- Annual discretionary bonus.
- Generous paid time off and paid holidays.
- Flexible spending accounts.
- Employee referral bonus.
- Short and long-term disability coverage.
- Life and AD&D insurance.
- Provident membership.
- Rate discount on home and auto loans.
- Opportunity to use company-owned condo in Maui and Lake Tahoe.
Working Hours: Full-time, 40 hours per week.
ASSUMPTION: The salary range provided is based on the job description and industry standards for a Marketing Specialist role in the Bay Area. However, the exact salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 201-500 employees
Founded: 1950
Company Description:
- Provident Credit Union is a local financial institution serving the Bay Area and beyond for over 75 years.
- They offer a wide array of financial products and services with an unmatched level of customer service and convenience.
- Provident has 21 branches located throughout the Bay Area and access to hundreds of additional branches throughout California, as well as over 25,000 ATMs free of charge.
Company Specialties:
- Mortgage Loans
- Auto Loans
- Checking Accounts
- Financial Services
- Money Market Accounts
- Insurance & Investment Services
- Credit Cards
Company Website: http://www.providentcu.org
ASSUMPTION: Provident Credit Union is a well-established and reputable financial institution with a strong presence in the Bay Area. They offer a wide range of financial products and services and are committed to providing excellent customer service and convenience to their members.
📊 Role Analysis
Career Level: Mid-level Marketing Specialist
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, full-time position with flexible working hours.
Growth Opportunities:
- Potential advancement to a Senior Marketing Specialist or Marketing Manager role as the team and company grow.
- Opportunities to gain experience in various aspects of marketing, including event planning, SEO, and digital marketing.
- Access to professional development and training opportunities to enhance skills and advance career growth.
ASSUMPTION: This role offers significant growth potential for the right candidate. With the company's commitment to investing in employee career development, there are ample opportunities for professional growth and advancement.
🌍 Location & Work Environment
Office Type: Corporate office environment with open-plan workspaces and collaborative team settings.
Office Location(s): 303 Twin Dolphin Drive, Redwood Shores, CA 94065, US
Geographic Context:
- The Bay Area is known for its diverse culture, vibrant tech industry, and high cost of living.
- Redwood City is a suburban city located approximately 30 miles south of San Francisco and 20 miles north of San Jose.
- The area offers a mix of urban and natural environments, with easy access to beaches, hiking trails, and outdoor recreation.
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM, with a 30-minute lunch break. Flexible working hours may be available.
ASSUMPTION: The Bay Area offers a dynamic and diverse work environment, with ample opportunities for professional growth and development. The cost of living is high, but the region's strong job market and diverse cultural scene make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screening with the hiring manager to discuss qualifications and fit for the role.
- In-person or virtual interview with the Marketing Manager and a member of the marketing team to assess skills and cultural fit.
- Final interview with the Marketing Director to discuss career growth opportunities and next steps.
Key Assessment Areas:
- Demonstrated experience managing social media campaigns and creating engaging content.
- Strong SEO knowledge and ability to optimize search performance.
- Excellent communication and collaboration skills.
- Data-driven approach and ability to analyze campaign performance metrics.
- Cultural fit and alignment with Provident's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Include specific examples of your experience managing social media campaigns, creating engaging content, and optimizing search performance.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication style, and ability to work collaboratively in a team environment.
- Research Provident Credit Union's mission, values, and company culture to demonstrate your fit for the organization.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
ATS Keywords: Social Media Management, Digital Marketing, SEO, Content Creation, Website Management, Email Marketing, Analytics, Collaboration, Event Coordination, Data-Driven Approach, Communication Skills, Community Engagement, Influencer Marketing, Campaign Performance Analysis, A/B Testing, Keyword Research
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, cultural fit, and alignment with Provident's values and mission. The ideal candidate will have a strong background in digital and social media marketing, as well as SEO, and will be able to demonstrate their ability to work collaboratively in a team environment.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Website content management systems (e.g., WordPress, Drupal, Joomla)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- Analytics tools (e.g., Google Analytics, Mixpanel, Hotjar)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The ideal candidate will have experience using a variety of digital marketing and SEO tools to manage social media campaigns, create engaging content, and optimize search performance.
👔 Cultural Fit Considerations
Company Values:
- Listen
- Get Better
- Do What’s Right
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you actively seek feedback and use it to improve your performance?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have a proven track record of delivering results in a team setting?
- Are you able to balance multiple projects and prioritize tasks effectively?
ASSUMPTION: Provident Credit Union values candidates who are collaborative, data-driven, adaptable, and committed to continuous learning and improvement. The ideal candidate will be able to demonstrate their fit with the company's values and work style.
⚠️ Potential Challenges
- The Bay Area has a high cost of living, which may be a challenge for some candidates.
- The role requires a high level of organization, multitasking, and attention to detail, which can be demanding at times.
- The company's commitment to continuous improvement may result in frequent changes and updates to processes and workflows.
- The role may require occasional work on weekends or evenings to support events or campaigns.
ASSUMPTION: The ideal candidate will be able to thrive in a dynamic, fast-paced environment and manage multiple projects simultaneously. They will also be comfortable working in a high-cost-of-living area and be open to occasional work on weekends or evenings.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Social Media Manager position in other organizations.
- However, this role is unique in that it offers the opportunity to work for a well-established financial institution with a strong presence in the Bay Area.
- Provident Credit Union's commitment to investing in employee career development sets this role apart from similar positions in other organizations.
ASSUMPTION: This role offers a unique opportunity to work for a well-established financial institution with a strong presence in the Bay Area. Provident Credit Union's commitment to investing in employee career development sets this role apart from similar positions in other organizations.
📝 Sample Projects
- Managing a social media campaign to promote a new product launch, resulting in a 20% increase in engagement and a 15% increase in sales.
- Optimizing the company's website for search engines, resulting in a 30% increase in organic traffic and a 25% increase in conversions.
- Coordinating a webinar event with a guest speaker, resulting in a 50% increase in attendance and positive feedback from attendees.
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage social media campaigns, optimize search performance, and coordinate events. The ideal candidate will be able to provide specific examples of their experience in these areas.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does Provident Credit Union support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and reported?
- How does Provident Credit Union approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: These interview questions are designed to assess the candidate's fit for the role, as well as their understanding of Provident Credit Union's mission, values, and company culture. The ideal candidate will be able to demonstrate their ability to work collaboratively in a team environment and their commitment to continuous learning and improvement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://providentcu.org/careers
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication style, and ability to work collaboratively in a team environment.
- Research Provident Credit Union's mission, values, and company culture to demonstrate your fit for the organization.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
