📌 Core Information
🔹 Job Title: Marketing Specialist e-commerce
🔹 Company: HELLA GmbH & Co. KGaA.
🔹 Location: Gurugram, Haryana, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-26
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Acting as a central interface between marketing, data management, and sales
- Coordinating marketing campaigns across various sales channels
- Analyzing data quality and content on Amazon marketplaces
- Supporting the creation and maintenance of A+ content, virtual bundles, and variations
- Evaluating the effects of content optimization by tracking defined KPIs
ASSUMPTION: This role requires a high level of collaboration and coordination across different teams and departments. It also demands strong analytical skills and a deep understanding of e-commerce platforms like Amazon.
📋 Key Responsibilities
✅ Coordinating marketing campaigns across various sales channels
✅ Analyzing data quality and content on Amazon marketplaces
✅ Supporting the creation and maintenance of A+ content, virtual bundles, and variations
✅ Evaluating the effects of content optimization by tracking defined KPIs
✅ Consolidating existing marketing materials for e-commerce usage
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong problem-solving skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in a similar role, preferably in the automotive sector
Required Skills:
- High affinity for e-commerce
- Knowledge of online marketing, SEO, SEA, and social media
- Ability to work in a team and high customer affinity
- Fluent in business English, with knowledge of German being a plus
Preferred Skills:
- Experience with Amazon's selling platform and tools
- Knowledge of data analysis tools and techniques
ASSUMPTION: While experience in the automotive sector is preferred, candidates from other industries with transferable skills are encouraged to apply.
💰 Compensation & Benefits
Salary Range: INR 4-6 lakhs per annum (Estimated based on industry standards for entry-level marketing roles in Gurugram)
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plan
- Employee discounts on HELLA products
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Gurugram. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing. HELLA is a global leader in lighting and electronics for the automotive industry.
Company Size: 10,001+ employees. As a large organization, HELLA offers numerous opportunities for growth and development.
Founded: 1899. HELLA has a rich history and extensive experience in the automotive industry.
Company Description:
- HELLA is a listed international automotive supplier
- Part of the FORVIA Group, the seventh-largest automotive supplier worldwide
- Offers high-performance lighting technology and automotive electronics
- Covers a broad service and product portfolio for the spare parts and workshop business, as well as for manufacturers of special vehicles
Company Specialties:
- Sensors and actuators
- Lighting electronics, head lamps, and signal lamps
- Interior lighting systems and body electronics
- Driver assistance systems and rear combination lamps
- Energy management and steering control modules
Company Website: www.hella.com
ASSUMPTION: HELLA's extensive experience and global presence offer applicants a stable and secure work environment with opportunities for international exposure.
📊 Role Analysis
Career Level: Entry-level. This role is an excellent starting point for a career in e-commerce marketing within the automotive industry.
Reporting Structure: The Marketing Specialist e-commerce will report to the Marketing Manager for the Independent Aftermarket (IAM) business unit.
Work Arrangement: On-site, with flexibility for remote work as needed.
Growth Opportunities:
- Progression to senior marketing roles within the IAM business unit or other HELLA divisions
- Expansion of responsibilities to include additional sales channels or product categories
- Potential international assignments within the FORVIA Group
ASSUMPTION: Given HELLA's size and global presence, there are numerous opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, multi-story office building with shared workspaces and meeting rooms.
Office Location(s): 6th Floor, Plot No -184, Platinum Tower, Udyog Vihar Phase - I, Gurgaon, Haryana 122016, India
Geographic Context:
- Gurgaon is a major IT and commercial hub in the National Capital Region (NCR) of India
- Offers easy access to public transportation and numerous amenities
- Provides a vibrant and multicultural work environment
Work Schedule: Standard office hours, with flexibility for remote work as needed.
ASSUMPTION: The office location in Gurgaon offers a dynamic and fast-paced work environment, with ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Creative approach to marketing and campaign development
- Strong communication and collaboration skills
- Adaptability and willingness to learn
Application Tips:
- Highlight relevant experience and skills in your resume, using specific examples from previous roles
- Tailor your cover letter to demonstrate your understanding of the role and your fit with HELLA's company culture
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
ATS Keywords: E-commerce, Online Marketing, SEO, SEA, Social Media, Data Management, Creative Thinking, Customer Affinity, Teamwork, Amazon, Marketing Campaigns, KPIs
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate your analytical and problem-solving skills.
🛠️ Tools & Technologies
- Amazon Seller Central
- Google Analytics
- SEMrush or similar SEO tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Amazon's selling platform and relevant marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and continuous improvement
- Respect and appreciation for diversity
- Collaboration and teamwork
- Accountability and integrity
Work Style:
- Fast-paced and dynamic work environment
- Strong emphasis on collaboration and cross-functional teamwork
- Opportunities for professional development and growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong customer focus and a passion for driving results?
ASSUMPTION: HELLA values diversity and encourages applicants from all backgrounds to apply. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Collaborating effectively with cross-functional teams and stakeholders
- Continuously learning and staying up-to-date with industry trends and best practices
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role focuses specifically on e-commerce marketing for the independent aftermarket, whereas similar roles in other departments may have a broader focus on marketing across multiple channels
- HELLA's global presence offers opportunities for international assignments and exposure to diverse markets
- Career progression may involve moving into senior marketing roles within the IAM business unit or other HELLA divisions
ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired career path within the automotive industry.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new product launch on Amazon
- Analyzing sales data to identify trends and opportunities for content optimization
- Creating and maintaining A+ content, virtual bundles, and variations to improve product visibility and sales
ASSUMPTION: These sample projects demonstrate the mix of creative and analytical tasks required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams within HELLA?
- What opportunities are there for professional development and growth within the IAM business unit or other HELLA divisions?
- How does HELLA support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into HELLA's company culture and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, using specific examples from previous roles
- Write a cover letter that demonstrates your understanding of the role and your fit with HELLA's company culture
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
