Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: BOUSSIAS

🔹 Location: Athens, Attica, Greece

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 16, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for published content
• Creating engaging content for digital platforms and managing media relations
• Analyzing data and metrics to optimize content performance
• Collaborating with a team in a fast-paced, innovative environment

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on digital marketing and content creation.

📋 Key Responsibilities

✅ Create engaging and compelling content for digital platforms such as websites, blogs, social media, and email campaigns

✅ Develop content strategies to effectively reach the desired target audience and marketing goals

✅ Monitor and control media relations

✅ Organize promotional presence in trade expos

✅ Manage various social media platforms and their features, and create/publish content on these platforms

✅ Analyze data and metrics related to content performance, engagement, and conversions

✅ Use tools like Google Analytics, social media insights, and other tracking platforms to monitor and optimize content performance

ASSUMPTION: The role involves a mix of creative and analytical tasks, with a strong emphasis on digital marketing and content creation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience in Marketing or Content creation, preferably in a B2B environment

Required Skills:

• Excellent written and verbal communication skills in both Greek and English
• Project Management and organizational skills
• Creative mindset with the ability to generate engaging content ideas
• Exceptional writing, editing, and proofreading skills with an attention to detail
• Ability to work collaboratively within a team
• Comfortable with deadlines

Preferred Skills:

• Knowledge of Marketing Management Systems like Pardot – Marketing cloud
• Familiarity with social media management tools and analytics to track performance

ASSUMPTION: Candidates should have a strong background in marketing or content creation, with excellent communication skills and a creative mindset.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience level and industry standards for Marketing Specialists in Greece)

Benefits:

• Ongoing learning opportunities
• Free participation in BOUSSIAS events / conferences

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for Marketing Specialists in Greece, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: BOUSSIAS operates in the Book and Periodical Publishing industry, focusing on B2B trade publishing, conferences, and awards.

Company Size: BOUSSIAS has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: BOUSSIAS was founded in 1980 and is headquartered in Athens, Greece.

Company Description:

• BOUSSIAS is a leading B2B trade publishing, conferences, and awards organizing company in Greece, Cyprus, and Bulgaria.
• Committed to quality and innovation, BOUSSIAS offers a fast-paced work environment with pioneer products.

Company Specialties:

• Magazines
• Newsletters
• Conferences
• Awards
• Seminars

Company Website: http://www.boussias.com/

ASSUMPTION: BOUSSIAS' focus on B2B trade publishing and events provides opportunities for candidates to work on diverse projects and gain industry-specific experience.

📊 Role Analysis

Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for professional growth within the marketing field.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams within the organization.

Work Arrangement: This role is on-site, with the opportunity to work in a dynamic office environment with a team of professionals.

Growth Opportunities:

• Gain experience in a leading B2B publishing company
• Develop skills in digital marketing, content creation, and data analysis
• Potential for career advancement within the marketing department

ASSUMPTION: This role offers opportunities for professional growth and skill development within the marketing field.

🌍 Location & Work Environment

Office Type: BOUSSIAS' office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Athens, Attica, Greece

Geographic Context:

• Athens is the capital and largest city of Greece, offering a vibrant cultural scene and a rich history.
• The Attica region is home to numerous businesses and industries, providing ample networking opportunities.
• Greece's Mediterranean climate offers mild winters and hot, dry summers.

Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break.

ASSUMPTION: Working in Athens, Greece, offers a unique blend of cultural experiences and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team

Key Assessment Areas:

• Creativity and content ideas
• Communication and presentation skills
• Analytical skills and data interpretation
• Project management and organizational skills
• Cultural fit and alignment with BOUSSIAS' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and content creation experience.
• Prepare examples of your best work, demonstrating your creativity and analytical skills.
• Research BOUSSIAS and the publishing industry to show your enthusiasm and understanding of the role.

ATS Keywords: Marketing, Content Creation, Digital Marketing, Social Media Management, Data Analysis, Project Management, Communication Skills, Creative Mindset, Attention to Detail

ASSUMPTION: BOUSSIAS' interview process focuses on assessing the candidate's creativity, communication skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Specialist will use a combination of analytics, social media, and project management tools to optimize content performance and manage projects.

👔 Cultural Fit Considerations

Company Values:

• Quality and innovation
• Collaboration and teamwork
• Customer focus

Work Style:

• Dynamic and fast-paced
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about creating engaging content and optimizing its performance?
• Do you align with BOUSSIAS' values of quality, innovation, and customer focus?

ASSUMPTION: BOUSSIAS values candidates who are creative, collaborative, and customer-focused, with a strong work ethic and a passion for marketing and content creation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to the unique requirements of the B2B publishing industry
• Balancing creativity and analytical tasks to optimize content performance
• Working in a dynamic office environment with a diverse team

ASSUMPTION: The Marketing Specialist role at BOUSSIAS presents unique challenges that require strong project management, adaptability, and a balance of creative and analytical skills.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on B2B trade publishing and events, offering industry-specific experience.
• BOUSSIAS' emphasis on quality and innovation sets it apart from other publishing companies in the region.
• This role provides opportunities for professional growth and skill development within the marketing field.

ASSUMPTION: The Marketing Specialist role at BOUSSIAS offers unique opportunities and challenges compared to similar roles in the industry.

📝 Sample Projects

• Developing a content strategy for a new B2B magazine launch
• Analyzing social media performance and optimizing content for better engagement
• Managing a trade expo and coordinating promotional activities

ASSUMPTION: The Marketing Specialist will work on a variety of projects that require creativity, analytical skills, and strong project management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does BOUSSIAS support the professional growth and development of its employees?
• What is the team structure, and how does this role collaborate with other departments?
• How does BOUSSIAS measure the success of its marketing campaigns and content performance?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into BOUSSIAS' work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and content creation experience
• Prepare examples of your best work, demonstrating your creativity and analytical skills
• Research BOUSSIAS and the publishing industry to show your enthusiasm and understanding of the role
• Follow up with BOUSSIAS one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.