📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Cushman & Wakefield
🔹 Location: Phoenix, Arizona, USA
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting property marketing strategies through print and digital design
- Managing marketing initiatives and developing materials
- Collaborating with various teams to optimize marketing strategies
- Working on high-profile assignments and creating marketing packages for clients
ASSUMPTION: This role requires a strong background in marketing and communications, with a focus on creative design and project management. Proficiency in Adobe Creative Suite is essential for success in this position.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for local markets
✅ Manage proactive marketing initiatives, pitch and proposal strategy, and creative strategy
✅ Coordinate strategy sessions and pitch/proposal partnership with leadership and fee-earners
✅ Partner with production design, center of excellence, and research to develop proactive marketing pieces
✅ Use local market competitive, client, and industry insights to inform business strategies
✅ Manage property marketing strategy and process for high-profile assignments
✅ Work with fee-earners and marketing team to develop marketing packages for clients
ASSUMPTION: This role involves a high degree of independence and requires strong project management, organizational, and communication skills.
🎯 Required Qualifications
Education: Bachelor’s Degree required, preferably in Marketing & Communications
Experience: 4+ years of marketing and/or communications experience preferred
Required Skills:
- Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Strong project management and organizational skills
- Excellent oral and written communication skills
- Strong analytical, problem-solving, and conceptual skills
Preferred Skills:
- Marketing and communications experience within the Commercial Real Estate industry
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong interest in the Commercial Real Estate industry to be successful in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in the Phoenix area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 10,001+ employees (Global leader in commercial real estate services)
Founded: 1917 (as Cushman & Wakefield)
Company Description:
- Cushman & Wakefield is a global leader in commercial real estate services, providing a full range of services to clients worldwide.
- The company offers services such as agency leasing, global occupier services, asset services, investment management, capital markets, project & development services, facility services, tenant representation, and valuation & advisory.
- Cushman & Wakefield is committed to driving the real estate industry forward and never settling for the status quo.
Company Specialties:
- Agency Leasing
- Global Occupier Services
- Asset Services
- Investment Management
- Capital Markets
- Project & Development Services
- Facility Services
- Tenant Representation
- Valuation & Advisory
Company Website: http://www.cushmanwakefield.com
ASSUMPTION: Cushman & Wakefield's extensive global presence and expertise in the real estate industry provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or similar leadership position.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expansion into other areas of real estate or related industries
- Opportunities to work on high-profile assignments and gain exposure to diverse clients and projects
ASSUMPTION: This role offers significant potential for career growth and development within the real estate industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 225 West Wacker Drive, Chicago, IL 60606, US
Geographic Context:
- Phoenix, Arizona, USA
- Mild desert climate with hot summers and mild winters
- Diverse cultural and recreational opportunities
Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM, with the possibility of occasional overtime or weekend work for specific projects or events.
ASSUMPTION: The Phoenix office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership or the marketing department head
Key Assessment Areas:
- Marketing and communications skills
- Proficient use of Adobe Creative Suite
- Project management and organizational skills
- Communication and interpersonal skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and communications experience, as well as proficiency in Adobe Creative Suite.
- Prepare examples of your marketing and design work to showcase during the interview process.
- Research Cushman & Wakefield's company values and be prepared to discuss how your personal values align with theirs.
ATS Keywords: Marketing, Communications, Adobe Creative Suite, Project Management, Real Estate, Commercial Real Estate, Property Marketing, Branding, Graphic Design, Print Design, Digital Design
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, with a focus on evaluating the candidate's marketing and communications skills, as well as their fit with the company's culture and values.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, Jira)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: Proficiency in Adobe Creative Suite is essential for success in this role, while familiarity with other tools and technologies will be beneficial for collaboration and project management.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Collaborative
- Innovative
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on client success
Self-Assessment Questions:
- Do you have a strong interest in the Commercial Real Estate industry and a passion for marketing and communications?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on collaboration and client success?
- Do you have strong project management and organizational skills, with the ability to manage multiple projects and deadlines?
ASSUMPTION: Candidates who are passionate about marketing and communications, have a strong interest in the Commercial Real Estate industry, and are comfortable working in a dynamic and collaborative environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in priorities and project scope
- Working with diverse stakeholders, including clients, leadership, and team members
- Keeping up with industry trends and best practices in marketing and communications
ASSUMPTION: While this role offers significant opportunities for professional growth and development, it also presents challenges that require strong project management, organizational, and communication skills.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Manager position in the Commercial Real Estate industry, with a focus on property marketing and branding.
- However, this role may have a stronger emphasis on creative design and project management, as well as a greater degree of independence and responsibility.
- Career progression in this role may lead to senior marketing positions within the company or related industries.
ASSUMPTION: While this role shares similarities with other marketing positions in the Commercial Real Estate industry, it also has unique aspects that require specific skills and experience.
📝 Sample Projects
- Developing a marketing campaign for a new commercial property listing, including print and digital materials
- Creating a brand guide and style guide for a client's property portfolio
- Managing a rebranding project for a client's property, including updates to signage, collateral materials, and digital assets
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, from creative design and branding to project management and client communication.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing projects and campaigns that this role will be responsible for?
- How does this role collaborate with other departments and teams within the company?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Cushman & Wakefield support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company culture and fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://cw.wd1.myworkdayjobs.com/External/job/Phoenix-Arizona-USA/Marketing-Specialist_R280199-1
- Tailor your resume and cover letter to highlight relevant marketing and communications experience, as well as proficiency in Adobe Creative Suite.
- Prepare examples of your marketing and design work to showcase during the interview process.
- Research Cushman & Wakefield's company values and be prepared to discuss how your personal values align with theirs.
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
