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Marketing Specialist

Cushman & Wakefield
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist

πŸ”Ή Company: Cushman & Wakefield

πŸ”Ή Location: Tinton Falls, NJ (On-site)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 3, 2025

πŸ”Ή Experience Level: Mid-Level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting NJ Debt teams in executing strategic vision
  • Working on special projects and property marketing collateral
  • Driving quality control of final client deliverables
  • Managing creative requirements, expectations, and deadlines

ASSUMPTION: This role requires a high level of creative development and production skill, with a focus on graphic design and marketing collateral.

πŸ“‹ Key Responsibilities

βœ… Support requirements of incoming requests from team as it relates to creative support:

  • Attend strategy sessions / kick-off calls
  • Design and format marketing materials
  • Develop materials to communicate critical messages and key selling propositions
  • Create template presentations for brokerage team
  • Finalize creative pitches and/or proposals for distribution

βœ… Assist in the implementation and creation of marketing strategies to aid in brand differentiation and business development

βœ… Demonstrate a high level of creative development and production skill

βœ… Produce creative collateral to support the business, ensuring alignment with company's brand positioning from concept to final product

βœ… Manage creative requirements, expectations, and deadlines for all projects

βœ… Communicate the priority, progress, deadlines and outstanding questions regularly

βœ… Drive quality control of final client deliverables ensuring innovative graphics and brand integrity

ASSUMPTION: This role involves tight deadlines and requires strong organizational skills to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Communications/Graphic Design or related discipline

Experience: 3+ years of graphic design experience

Required Skills:

  • Advanced proficiency with Adobe Creative Suite and Microsoft Office Suite
  • Familiarity with web tools and html a plus
  • Ability to use infographics and iconography to create effective visual communication
  • Self-starter, detail oriented, well organized, able to handle multiple projects at any given time
  • Excellent oral and written communication skills

Preferred Skills:

  • Experience with high-end graphics, marketing, or production environment and/or real estate background
  • Ability to handle multiple projects with tight deadlines

ASSUMPTION: Experience or interest in digital marketing (website, email, and interactive presentations) would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $72,250.00 - $85,000.00 per year

Benefits:

  • Health Insurance
  • Vision Insurance
  • Dental Insurance
  • Flexible Spending Accounts
  • Health Savings Accounts
  • Retirement Savings Plans
  • Life Insurance
  • Disability Insurance
  • Paid Time Off

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on market pay rates for this role and location, as well as the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Real Estate

Company Size: 10,001+ employees (Global)

Founded: 1917

Company Description:

  • Cushman & Wakefield is a global leader in commercial real estate services, with a focus on driving forward the world of real estate for clients, colleagues, and communities.
  • The company offers a wide range of services, including agency leasing, global occupier services, asset services, investment management, capital markets, project & development services, facility services, tenant representation, and valuation & advisory.
  • With over 52,000 professionals worldwide, Cushman & Wakefield operates in more than 60 countries and 400 offices across the globe.

Company Specialties:

  • Agency Leasing
  • Global Occupier Services
  • Asset Services
  • Investment Management
  • Capital Markets
  • Project & Development Services
  • Facility Services
  • Tenant Representation
  • Valuation & Advisory

Company Website: www.cushmanwakefield.com

ASSUMPTION: Cushman & Wakefield's extensive global presence and diverse service offerings provide ample opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the marketing leadership within the NJ Debt teams.

Work Arrangement: On-site, full-time position with standard business hours.

Growth Opportunities:

  • Potential to work on diverse projects and gain exposure to various aspects of marketing and real estate
  • Opportunities for professional development and career advancement within the company
  • Chance to collaborate with and learn from experienced professionals in the industry

ASSUMPTION: This role offers a unique opportunity to gain experience in both marketing and real estate, with potential for growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a professional and collaborative work environment

Office Location(s): 620 Tinton Avenue, Tinton Falls, NJ 07701

Geographic Context:

  • Tinton Falls is located in Monmouth County, New Jersey, approximately 45 miles south of New York City
  • The area offers a mix of urban and suburban living, with easy access to major cities, beaches, and outdoor recreation
  • New Jersey is home to a diverse range of industries, including finance, healthcare, and technology

Work Schedule: Standard business hours, Monday through Friday, with occasional evening or weekend work as needed

ASSUMPTION: The office environment at Cushman & Wakefield is professional and collaborative, with a focus on driving forward the world of real estate.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the marketing team
  • Final interview with the department head or director

Key Assessment Areas:

  • Creative portfolio and design skills
  • Communication and presentation skills
  • Problem-solving and project management abilities
  • Alignment with company values and culture

Application Tips:

  • Highlight relevant experience and skills in your resume, with a focus on graphic design and marketing
  • Tailor your cover letter to demonstrate your understanding of the role and company
  • Prepare a portfolio showcasing your best work, with an emphasis on marketing collateral and branding projects
  • Research the company and industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Marketing Specialist, Graphic Design, Adobe Creative Suite, Branding, Marketing Collateral, Project Management, Real Estate

ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant skills and experience to increase their chances of success.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Microsoft Office Suite (Word, PowerPoint, Excel)
  • HTML and web tools (familiarity)
  • Project management software (e.g., Asana, Trello, JIRA)

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Client Focus
  • Integrity
  • Expertise
  • Innovation
  • Collaboration
  • Accountability

Work Style:

  • Creative and innovative
  • Detail-oriented and organized
  • Collaborative and team-focused
  • Adaptable and responsive to change
  • Results-driven and proactive

Self-Assessment Questions:

  • Do you have a strong portfolio showcasing your graphic design skills, with a focus on marketing collateral?
  • Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
  • Do you have a passion for real estate and a desire to drive forward the industry?

ASSUMPTION: Cushman & Wakefield values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

  • Managing multiple projects with tight deadlines
  • Working in a fast-paced, dynamic environment
  • Adapting to changes in priorities and project scope
  • Collaborating effectively with various teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to project management.

πŸ“ˆ Similar Roles Comparison

  • Marketing Specialist vs. Graphic Designer: This role requires a broader range of skills, including project management and collaboration with various teams
  • Real Estate Marketing vs. Corporate Marketing: This role focuses on marketing real estate properties and teams, with a unique set of industry-specific challenges and opportunities
  • Mid-Level vs. Entry-Level: This role offers more responsibility and autonomy, with the opportunity to drive projects and influence outcomes

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates tailor their application and prepare for the interview process.

πŸ“ Sample Projects

  • Developing a comprehensive branding package for a new real estate development
  • Creating marketing materials for a high-profile property listing, including brochures, presentations, and digital ads
  • Managing a rebranding project for an established real estate team, ensuring consistency and alignment with the company's brand positioning

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Marketing Specialist in this role.

❓ Key Questions to Ask During Interview

  • What are the most pressing marketing challenges facing the NJ Debt teams, and how can this role address them?
  • How does this role collaborate with other teams within the company, such as brokerage and asset services?
  • What opportunities are there for professional development and growth within the marketing department and the company as a whole?
  • How does Cushman & Wakefield support work-life balance for its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant skills and experience, with a focus on graphic design and marketing
  • Write a cover letter that demonstrates your understanding of the role and company
  • Prepare a portfolio showcasing your best work, with an emphasis on marketing collateral and branding projects
  • Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.