📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Platinum Bank
🔹 Location: St. Paul, Minnesota
🔹 Job Type: On-site
🔹 Category: Banking
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Marketing Director in developing strategies and executing campaigns
- Performing a variety of marketing tasks and occasional support for other departments
- Collaborating with business development teams and external vendors
- Monitoring and reporting on the effectiveness of marketing initiatives
- Managing the website, social media, and planning events
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on execution and collaboration.
📋 Key Responsibilities
✅ Assist in creating and implementing effective marketing campaigns
✅ Collaborate with business development teams to identify new opportunities and partnerships
✅ Conduct market research to identify trends and opportunities
✅ Coordinate with external vendors and partners for marketing materials
✅ Monitor and report on the effectiveness of marketing initiatives
✅ Support product development and communications
✅ Manage the website and social media to ensure content is current
✅ Plan and execute events for clients and prospects
✅ Participate in networking events to expand industry connections
✅ Provide administrative support to various departments as needed
✅ Assist with organizing company events and meetings
✅ Manage client recognitions and gifts
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and administrative support.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 1-3 years of experience in a marketing role
Required Skills:
- Strong written and verbal communication skills
- Proficiency in social media platforms and marketing tools
- Excellent organizational and multitasking abilities
- Creative thinking and problem-solving skills
- Curiosity about new and emerging technologies
- Ability to build and manage relationships with internal departments and key external contacts
- Ability to work independently and as part of a team
- Attention to detail and strong analytical skills
- Proficiency in Microsoft Office Suite and marketing software
Preferred Skills:
- Experience with marketing automation tools
- Fluency in a second language (Spanish)
ASSUMPTION: While not explicitly stated, proficiency in marketing software and a second language (Spanish) would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $65,000 per year (based on industry standards for entry-level to mid-level marketing roles in the banking sector in Minnesota)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with occasional overtime as needed
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking. Platinum Bank, now part of CenterState Bank, focuses on commercial banking services.
Company Size: Small (1 employee). This means the company may have a flat hierarchy, offering more opportunities for direct impact and visibility.
Founded: 2005 (as Platinum Bank). The company was acquired by CenterState Bank in 2022.
Company Description:
- Platinum Bank offers commercial banking services, focusing on relationship banking and personalized service.
- The company has a strong commitment to community involvement and giving back.
- As part of CenterState Bank, Platinum Bank benefits from the resources and stability of a larger institution while maintaining its local focus.
Company Specialties:
- Commercial Banking
- Relationship Banking
- Community Involvement
Company Website: CenterState Bank
ASSUMPTION: As a small bank with a focus on community involvement, Platinum Bank values employees who are engaged with the local community and committed to providing personalized service.
📊 Role Analysis
Career Level: Entry-level to Mid-level. This role offers an opportunity to gain experience in marketing and make a significant impact in a small company setting.
Reporting Structure: The Marketing Specialist reports directly to the Marketing Director.
Work Arrangement: On-site, with occasional remote work or flexible hours as needed.
Growth Opportunities:
- As the company grows, there may be opportunities for the Marketing Specialist to take on more responsibilities or move into a management role.
- With experience, the Marketing Specialist may have the opportunity to specialize in a particular area of marketing or take on a leadership role in a specific project or campaign.
ASSUMPTION: Given the small size of the company, growth opportunities may be limited, but the Marketing Specialist will have the opportunity to wear many hats and gain a broad range of experience.
🌍 Location & Work Environment
Office Type: Traditional office setting with a focus on collaboration and teamwork.
Office Location(s): 802 W. Lumsden Road, Brandon, Florida 33511
Geographic Context:
- St. Paul, Minnesota, is the second-most populous city in Minnesota, with a diverse economy and a strong focus on education and healthcare.
- The city is known for its vibrant arts scene, historic architecture, and numerous parks and recreational opportunities.
- The cost of living in St. Paul is relatively low compared to other major metropolitan areas in the United States.
Work Schedule: Full-time, with occasional overtime as needed. The work schedule may be flexible, with the opportunity to work from home or adjust hours as needed.
ASSUMPTION: The work environment at Platinum Bank is likely to be collaborative and supportive, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Marketing Director
- In-person or virtual interview with the Marketing Director and other team members
- Final interview with the CEO or another senior leader
- Background check and offer
Key Assessment Areas:
- Communication skills (written and verbal)
- Marketing knowledge and experience
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and skills, with a focus on achievements and results.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills.
- Research the company and be prepared to discuss your understanding of the banking industry and Platinum Bank's unique value proposition.
ATS Keywords: Marketing, campaigns, strategy, execution, collaboration, communication, analytics, events, networking, administration, support
ASSUMPTION: The interview process at Platinum Bank is likely to be thorough and comprehensive, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software (e.g., HubSpot, Marketo, or similar)
- Social media platforms (e.g., Facebook, LinkedIn, Twitter)
- Website management tools (e.g., WordPress, Drupal)
- Event planning tools (e.g., Eventbrite, Cvent)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the Marketing Specialist's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Relationship-focused
- Community-minded
- Personalized service
- Collaborative
- Adaptable
Work Style:
- Team-oriented
- Adaptable and flexible
- Results-driven
- Strong communication skills
- Attention to detail
Self-Assessment Questions:
- Do you enjoy building and maintaining relationships with clients and colleagues?
- Are you comfortable working in a small, collaborative team environment?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
- Are you adaptable and able to handle multiple tasks and priorities?
ASSUMPTION: Platinum Bank values employees who are relationship-focused, collaborative, and adaptable, with a strong commitment to delivering personalized service and high-quality work.
⚠️ Potential Challenges
- The Marketing Specialist may be required to wear multiple hats and take on a wide range of responsibilities, which can be challenging for some individuals.
- The small size of the company may limit growth opportunities and resources compared to larger organizations.
- The Marketing Specialist may be required to work occasional overtime or adjust their schedule to accommodate events or deadlines.
- The cost of living in St. Paul may be higher than in some other parts of the United States, which could impact the candidate's overall compensation and benefits package.
ASSUMPTION: The potential challenges of this role are related to the small size of the company, the wide range of responsibilities, and the potential for occasional overtime or schedule adjustments.
📈 Similar Roles Comparison
- Marketing Coordinator: This role is typically more entry-level and focuses primarily on tactical execution, while the Marketing Specialist role at Platinum Bank involves a mix of strategic planning and tactical execution.
- Marketing Manager: This role is typically more senior and involves managing a team and overseeing the overall marketing strategy, while the Marketing Specialist role at Platinum Bank focuses on supporting the Marketing Director and executing campaigns.
- Marketing Analyst: This role focuses primarily on data analysis and reporting, while the Marketing Specialist role at Platinum Bank involves a mix of creative and analytical skills, with a focus on execution and collaboration.
ASSUMPTION: The Marketing Specialist role at Platinum Bank is unique in its focus on supporting the Marketing Director and executing campaigns, with a mix of strategic planning and tactical execution.
📝 Sample Projects
- Develop and execute a social media campaign to promote a new banking product
- Conduct market research to identify trends and opportunities in the banking industry
- Plan and execute a client appreciation event, including vendor coordination and on-site management
- Create and distribute a monthly newsletter featuring company news, events, and educational content
ASSUMPTION: The specific projects assigned to the Marketing Specialist may vary depending on the company's priorities and the Marketing Specialist's areas of expertise.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department, and how does this role address them?
- How does the Marketing Specialist role fit into the overall marketing strategy and team structure?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to community involvement and giving back?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills, with a focus on achievements and results.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills.
- Research the company and be prepared to discuss your understanding of the banking industry and Platinum Bank's unique value proposition.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
