📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: First West Credit Union
🔹 Location: Langley, British Columbia, Canada
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering marketing campaigns to support First West Credit Union's growth
- Creating engaging content for various formats and channels, including email, web, social media, and advertising
- Collaborating with cross-functional teams to ensure content aligns with brand voice and objectives
- Managing projects and processes, involving stakeholders, and communicating changes
- Monitoring campaign performance and suggesting improvements
ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving engagement and growth through effective marketing campaigns.
📋 Key Responsibilities
✅ Develop and deliver marketing campaigns that support First West Credit Union's growth
✅ Create engaging content for various formats and channels, including email, web, social media, and advertising
✅ Collaborate with cross-functional teams to ensure content aligns with brand voice and objectives
✅ Manage projects and processes, involving stakeholders, and communicating changes
✅ Monitor campaign performance and suggest improvements
✅ Review campaign briefs to understand business objectives, target segments, and key performance outcomes
✅ Assemble content, design, activations, and digital and traditional media tactics into effective campaigns
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong project management skills and the ability to work effectively within a team environment.
🎯 Required Qualifications
Education: Post-secondary diploma in marketing, communications, journalism, or a related field
Experience: Minimum of 3 years of experience as a marketer in a large enterprise, preferably in the financial services industry
Required Skills:
- Proficient in creating content for various formats, including email, web, social media, and advertising
- Proven ability to thrive in a fast-paced environment and manage multiple projects simultaneously
- Strong interpersonal skills and the ability to work effectively within a team environment
- Excellent written and verbal communication skills with a keen eye for detail
- Strong understanding of marketing fundamentals and best practices
- Experience with content management systems (CMS) and customer relationship management (CRM) tools
- Intermediate skills in using Adobe Creative Cloud, including Animate, Photoshop, and InDesign
- Familiarity with SEO principles and techniques to optimize content for search engines
- Exceptional editing and proofreading abilities
- Proficiency with Microsoft Office Suite and content creation tools
- Experience in digital analytics and custom reporting tools (GA4 / Hotjar / SEM / Moz)
- Experience in event planning and management an asset
Preferred Skills:
- Undergraduate courses/degree in business, marketing, or communications
- Knowledge of industry regulations and compliance requirements
ASSUMPTION: Candidates should have a strong portfolio showcasing their creative and analytical skills, as well as their ability to work effectively within a team environment.
💰 Compensation & Benefits
Salary Range: CAD 65,000 - 85,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the financial services industry in Langley, BC)
Benefits:
- Competitive benefits package, including health, dental, and vision coverage
- Retirement savings plan with employer matching
- Employee discounts on financial products and services
- Professional development opportunities
- Flexible work arrangements
Working Hours: Full-time, Monday to Friday, 8:30 AM to 4:30 PM (with flexibility for project demands)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the company's benefits plan.
📌 Applicant Insights
🔍 Company Context
Industry: First West Credit Union operates in the competitive financial services industry, offering a range of banking, wealth management, and financial advisory services to its members
Company Size: With over 1,000 employees, First West Credit Union offers a large, established work environment with ample opportunities for growth and collaboration
Founded: First West Credit Union was founded in 1946 and has since grown to become one of Canada's leading member-owned financial co-operatives
Company Description:
- First West Credit Union is a multi-brand financial institution with a strong focus on community engagement and member experience
- The organization offers a range of financial services, including personal and business banking, wealth management, and auto financing
- First West Credit Union is committed to cultivating amazing workplaces, stepping up in its communities, and helping its members, team members, and communities flourish
Company Specialties:
- Personal and business banking
- Wealth management
- Auto financing
- Subordinated debt financing
- Leadership and Lean for Service
- Customer experience and Partnership model
Company Website: http://www.firstwestcu.ca
ASSUMPTION: First West Credit Union's focus on community engagement and member experience creates a unique work environment that prioritizes collaboration and customer-centricity.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: The Marketing Specialist reports to the Senior Manager, Regional Brand Engagement
Work Arrangement: This role is on-site, with a flexible work arrangement that may require additional hours during peak project periods
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized marketing positions
- Opportunities to work on diverse projects and campaigns, expanding skills and knowledge
- Professional development opportunities through training and workshops
ASSUMPTION: The Marketing Specialist role offers ample opportunities for growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: First West Credit Union's Langley office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): 19933 88 Ave #200, Langley Twp, BC V2Y 4K5, Canada
Geographic Context:
- Langley is a suburban city located in the Metro Vancouver region of British Columbia, Canada
- The city offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural amenities
- Langley is home to a diverse and growing population, providing a rich customer base for First West Credit Union
Work Schedule: The Marketing Specialist role follows a standard workweek, with flexibility for project demands and deadlines
ASSUMPTION: The Langley office provides a collaborative and engaging work environment that supports the Marketing Specialist's creative and analytical tasks.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Creativity and innovation in content development
- Analytical skills and ability to monitor campaign performance
- Project management skills and ability to work effectively within a team environment
- Communication skills and ability to align content with brand voice and objectives
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Include examples of your creative and analytical work in your portfolio or application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research First West Credit Union's brand and values to demonstrate your cultural fit
ATS Keywords: Marketing campaigns, content creation, project management, campaign delivery, brand alignment, digital marketing, SEO, Adobe Creative Cloud, CRM, CMS
ASSUMPTION: First West Credit Union's application process is designed to assess candidates' creative and analytical skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Animate, Photoshop, InDesign)
- Content management systems (CMS)
- Customer relationship management (CRM) tools
- Digital analytics and custom reporting tools (GA4, Hotjar, SEM, Moz)
- Microsoft Office Suite
ASSUMPTION: The Marketing Specialist role requires proficiency in various tools and technologies to create engaging content and monitor campaign performance effectively.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Collaborative
- Inclusive
- Accountable
- Adaptable
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you demonstrate your commitment to member-focused service in your daily work?
- Can you provide an example of a time when you had to adapt your content strategy based on feedback or changing market dynamics?
- How do you ensure that your content aligns with the brand voice and objectives, even when working on multiple projects simultaneously?
ASSUMPTION: First West Credit Union's cultural values emphasize member focus, collaboration, and adaptability, creating an environment that prioritizes customer-centricity and teamwork.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting content strategies based on feedback and changing market dynamics
- Ensuring consistent brand voice and messaging across various formats and channels
- Monitoring campaign performance and deriving actionable insights for continuous improvement
ASSUMPTION: The Marketing Specialist role presents unique challenges that require strong project management skills, adaptability, and a keen eye for detail.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on project management and campaign delivery
- First West Credit Union's focus on community engagement and member experience creates a unique work environment that prioritizes customer-centricity
- Career progression opportunities may vary depending on the organization's size and structure
ASSUMPTION: The Marketing Specialist role at First West Credit Union offers a unique blend of creative and analytical tasks, with a strong focus on project management and campaign delivery.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new financial product or service
- Creating engaging content for First West Credit Union's website, social media channels, and email newsletters
- Managing a team of marketing professionals to deliver a large-scale event or campaign
ASSUMPTION: The Marketing Specialist role involves a diverse range of projects that require strong creative and analytical skills, as well as effective project management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- How does First West Credit Union support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that the team has executed recently, and what made it effective?
- How does First West Credit Union measure the success of its marketing campaigns, and what key performance indicators (KPIs) does the team track?
- What is the typical work-life balance for a Marketing Specialist at First West Credit Union, and how does the organization support work-life integration?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research First West Credit Union's brand and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
