Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: American First Finance

🔹 Location: Coppell, Texas, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and monitoring multi-channel marketing programs
• Applying marketing strategies and logic for communication campaigns
• Identifying target audiences and building automation workflows
• Crafting messaging points tailored to specific segments
• Collaborating with internal teams and external vendors to improve performance

ASSUMPTION: This role requires a strong understanding of marketing best practices and a data-driven approach to campaign optimization.

📋 Key Responsibilities

✅ Develop, execute, and monitor marketing programs across various channels

✅ Apply logic and marketing strategies for communication campaigns

✅ Identify target audiences and build automation workflows, triggers, and cadence

✅ Build and refine customer and visitor journeys

✅ Craft messaging points that are custom-tailored to specific segments

✅ A/B testing and creative optimization

✅ Monitor and measure campaign performance data, manage and maintain program updates, and interpret analytics to identify areas for improvement

✅ Build and QA campaigns, content, compliance, and link structure

✅ Plan and bring ideas based on research and experience to meet annual goals

✅ Work with internal teams and external vendors to identify opportunities to improve performance

✅ Identify, understand, and document processes as needed

✅ Comfortable executing multiple projects with quick turnarounds

✅ Manage content creation, landing pages and other communication assets, as needed

✅ Understand and maintain local, state, and federal policies within the channels and business

✅ Ensure timely and effective execution of marketing objectives

✅ Identify, interpret, and capitalize on marketing trends

✅ Complete marketing research as requested

✅ Additional duties as assigned

ASSUMPTION: This role requires a high level of multitasking and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree preferred

Experience: 4 years of well-rounded marketing/business development experience in Email, SMS, Social Media, Direct Mail, Affiliate Marketing, PPC, Content Strategy, Design, etc.

Required Skills:

• Proven experience working within major automation platform/service providers
• Experience developing reporting and digging into and interpreting data, translating results, deriving insights, and optimizing
• Excellent written and verbal communication skills and project management
• Strong Microsoft Office skills, especially Excel
• Detail-oriented with a keen ability to plan and organize to support multiple projects and deadlines in a fast-paced work environment

Preferred Skills:

• Experience with multivariate testing
• Experience with SMS and browser-based notifications
• Additional technical skills related to SQL, CSS, HTML, etc.

ASSUMPTION: Candidates with a strong background in marketing automation and data analysis will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $100,000 annually

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is based on industry standards for marketing specialists with 2-5 years of experience in the Dallas-Fort Worth area.

📌 Applicant Insights

🔍 Company Context

Industry: American First Finance (AFF) is a financial services company that specializes in consumer credit, lending, and merchant credit services.

Company Size: AFF is a mid-sized company with 201-500 employees, offering a collaborative and dynamic work environment.

Founded: AFF was founded in 2013 and is headquartered in Coppell, Texas.

Company Description:

• AFF helps businesses say "YES" to more customers by providing personalized and individualized payment solutions
• The company works with businesses in various verticals, such as furniture, appliances, electronics, auto repair, healthcare, veterinary, dental, vision, and many others
• AFF's proprietary underwriting system delivers more approvals, higher conversion, higher ticket orders, and more sales for its merchant partners

Company Specialties:

• Consumer Credit
• Lending
• Finance
• Merchant Credit Services
• Apply for Credit Online
• Merchant Credit Portal
• Loan Service
• Consumer Loans
• Lease to Own
• RISA
• Retail Installment Sales Agreement
• Financing
• LTO
• Non-Prime
• Sub-Prime
• Unbanked
• Credit Challenged
• Financing
• Loans
• Lease
• No Credit Needed
• Second Look Financing
• Tertiary Financing
• Alternative Financing
• Easy Payments
• Second Chance
• Small Business Financing
• Consumer Lending
• Payment Plans
• Leasing Options
• and Lease to Own

Company Website: https://myaff.us/Yesville

ASSUMPTION: AFF's focus on providing accessible financing options to customers with diverse credit backgrounds makes it an attractive employer for marketing professionals seeking to make a positive impact.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including Sales, Product, and IT.

Work Arrangement: This role is on-site, with the expectation of working from the Coppell, Texas office.

Growth Opportunities:

• Potential to advance to a Senior Marketing Specialist or Marketing Manager role
• possibility to expand into new channels or markets as AFF continues to grow
• Opportunities to learn and develop new skills through training and mentorship programs

ASSUMPTION: With AFF's commitment to growth and innovation, there are ample opportunities for marketing professionals to grow their careers within the organization.

🌍 Location & Work Environment

Office Type: AFF's Coppell, Texas office is a modern, collaborative workspace with an open floor plan.

Office Location(s): 3100 Olympus Blvd, Suite 300, Coppell, Texas 75019, US

Geographic Context:

• Coppell is a suburb of Dallas-Fort Worth, offering a mix of urban and suburban living
• The area is known for its strong job market, high-quality schools, and family-friendly neighborhoods
• Coppell is conveniently located near major highways, making it easy to commute to other parts of the Dallas-Fort Worth Metroplex

Work Schedule: The Marketing Specialist will work Monday-Friday, 8:00 AM - 5:00 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The Marketing Specialist will enjoy a dynamic and fast-paced work environment, with opportunities to collaborate with cross-functional teams and make a significant impact on AFF's marketing efforts.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• In-depth behavioral and skills-based interview with the Marketing Manager
• Final interview with the Director of Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Project management and multitasking skills
• Communication and collaboration skills
• Cultural fit and alignment with AFF's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Include specific examples of marketing campaigns you've developed and executed, and the results you achieved
• Demonstrate your understanding of AFF's business model and target audience
• Prepare thoughtful questions to ask during the interview to showcase your interest in the role and AFF's mission

ATS Keywords: Marketing Specialist, Marketing Campaigns, Data Analysis, Project Management, Multichannel Marketing, Customer Engagement, A/B Testing, Marketing Automation, Customer Journey, Targeted Messaging, Marketing Strategy, Marketing Trends

ASSUMPTION: A strong understanding of marketing best practices, data-driven decision-making, and a customer-centric mindset will be crucial for success in the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., LiveVox, Mailchimp, Hubspot, Marketo, Emarsys, Sendgrid, Klaviyo, or Iterable)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Email marketing tools (e.g., Mailchimp, Constant Contact, AWeber)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Proficiency in marketing automation tools and project management software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Data-driven and results-focused
• Adaptable and open to change
• Customer-focused and empathetic

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform marketing strategies?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?
• Are you passionate about providing accessible financing options to customers with diverse credit backgrounds?

ASSUMPTION: Candidates who are self-motivated, results-driven, and customer-focused will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with marketing trends and industry best practices
• Working with diverse teams and stakeholders to align marketing efforts with business objectives
• Dealing with tight deadlines and occasional overtime
• Navigating a fast-paced work environment with a high degree of autonomy

ASSUMPTION: The Marketing Specialist must be able to manage their time effectively, prioritize tasks, and maintain a strong work-life balance.

📈 Similar Roles Comparison

• Marketing Specialist vs. Marketing Coordinator: A Marketing Specialist role typically requires more strategic thinking, data analysis, and campaign optimization, while a Marketing Coordinator role focuses more on tactical execution and administrative tasks.
• Marketing Specialist vs. Digital Marketing Specialist: A Marketing Specialist role may encompass both digital and traditional marketing channels, while a Digital Marketing Specialist role focuses exclusively on online marketing channels. The Marketing Specialist role may require a broader skill set, including both digital and traditional marketing expertise.
• Career Path: Marketing Specialist → Senior Marketing Specialist → Marketing Manager → Director of Marketing → Vice President of Marketing

ASSUMPTION: The Marketing Specialist role offers a unique opportunity to gain experience in various marketing channels and develop a well-rounded skill set, providing a strong foundation for career growth in marketing.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote a new product launch, resulting in a 25% increase in sales within the first three months
• Optimizing email automation workflows to improve open rates by 15% and click-through rates by 20% through A/B testing and segmentation
• Collaborating with the sales team to create targeted messaging and promotional offers, leading to a 10% increase in conversion rates

ASSUMPTION: These sample projects demonstrate the Marketing Specialist's ability to develop, execute, and optimize marketing campaigns across various channels, driving measurable results and enhancing customer engagement.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does this role collaborate with other departments, such as Sales and Product, to ensure marketing efforts align with business objectives?
• What opportunities are there for professional growth and development within the marketing team?
• How does AFF measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and AFF's mission, while also providing valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral and skills-based interview questions by reflecting on your past marketing campaigns and their outcomes
• Research AFF's business model and target audience to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.