📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Lisbon) with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Creating and optimizing inbound marketing strategies to drive organic traffic and lead generation
- Collaborating with content, development, and marketing teams to implement SEO best practices
- Proficient in SEO, data analysis, and technical SEO
- Proactive and results-oriented mindset with strong attention to detail
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving organic growth through effective inbound marketing strategies.
📋 Key Responsibilities
✅ Develop and optimize inbound marketing strategies to ensure sustainable growth in organic traffic and lead generation
✅ Collaborate with content, development, and marketing teams to implement SEO best practices
✅ Conduct data analysis and interpret metrics to inform decision-making and strategy
✅ Create and optimize on-page content for SEO, including titles, metatags, and other key optimization elements
✅ Stay up-to-date with industry trends and best practices in SEO and inbound marketing
ASSUMPTION: This role requires a strong understanding of SEO, data analysis, and technical SEO, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in SEO, digital marketing, or a related role
Required Skills:
- Proficient in SEO, data analysis, and technical SEO
- Strong communication and teamwork skills
- Proactive and results-oriented mindset
- Attention to detail and organizational skills
- Fluency in Portuguese and English, both written and spoken
Preferred Skills:
- Experience with CMS Storyblok
- Familiarity with práticas de otimização para mobile-first and A/B testing for SEO
- Experience with websites of comparison, fintech, or related sectors
ASSUMPTION: Candidates with experience in SEO, data analysis, and technical SEO, along with a proactive and results-oriented mindset, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and market rates for mid-level marketing roles in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Weekly breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
- Learning opportunities in the field of personal finance
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The salary range provided is an estimate based on market rates for mid-level marketing roles in Lisbon, with consideration for the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2015
Company Description:
- ComparaJá is a free, independent online platform for comparing and analyzing financial products and services
- Offers users the ability to identify and acquire the most suitable solutions for their needs, saving time and money
- Mission is to help Portuguese consumers make informed decisions in personal finance through impartial, rigorous, and independent information
Company Specialties:
- Credit Products
- Credit Cards
- Mortgages
- Term Deposits
- Telecommunications
Company Website: https://www.comparaja.pt
ASSUMPTION: ComparaJá is a well-established company in the financial services industry, with a strong focus on helping Portuguese consumers make informed decisions about their finances.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports directly to the Head of Marketing, with collaboration across content, development, and marketing teams
Work Arrangement: Hybrid, with 3 days on-site in Lisbon and 2 days remote
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunity to learn about personal finance and make a significant impact on consumers' financial decisions
- Chance to work closely with senior leadership and contribute to high-impact projects
ASSUMPTION: This role offers a unique opportunity for mid-level marketers to grow both personally and professionally while making a meaningful impact on consumers' financial well-being.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000
- Known for its rich history, vibrant culture, and beautiful architecture
- Offers a high quality of life, with a mild Mediterranean climate, delicious food, and friendly locals
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: Lisbon offers a dynamic and multicultural work environment, with a high quality of life and a vibrant cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical SEO assessment
- Final interview with the Head of Marketing
Key Assessment Areas:
- SEO knowledge and technical skills
- Data analysis and interpretation
- Communication and teamwork skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your SEO, data analysis, and technical skills
- Demonstrate your understanding of the role and the company's mission
- Showcase your proactive and results-oriented mindset
ATS Keywords: Inbound Marketing, SEO, Data Analysis, Technical SEO, Marketing Strategy, Lead Generation, Content Creation, HTML, CSS, JavaScript, English, Portuguese
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on SEO skills and a proactive, results-oriented mindset.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs
- SEMrush
- CMS Storyblok
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Proactivity
- Teamwork
- Creativity
- Humility
- Passion for improving financial literacy and capacity for savings
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and open to testing and risk-taking
Self-Assessment Questions:
- Do you have a strong ambition to drive organic growth and achieve top rankings on Google?
- Are you comfortable working in a collaborative, cross-functional environment?
- Do you have a proactive and results-oriented mindset, with a strong attention to detail?
ASSUMPTION: Candidates who align with ComparaJá's values and work style, and who are passionate about improving financial literacy and capacity for savings, will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Keeping up with the latest trends and best practices in SEO and inbound marketing
- Collaborating effectively with cross-functional teams, including content, development, and marketing
- Working in a hybrid environment, with 3 days on-site in Lisbon and 2 days remote
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, results-oriented mindset.
📈 Similar Roles Comparison
- This role focuses more on inbound marketing and SEO than traditional marketing or advertising
- ComparaJá is a well-established company in the financial services industry, with a strong focus on helping Portuguese consumers make informed decisions about their finances
- This role offers opportunities for growth and development within the marketing team, as well as the chance to learn about personal finance and make a significant impact on consumers' financial decisions
ASSUMPTION: This role is well-suited for mid-level marketers with a strong background in SEO, data analysis, and technical SEO, who are looking to grow both personally and professionally while making a meaningful impact on consumers' financial well-being.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy to drive organic traffic and lead generation
- Conducting a technical SEO audit and implementing recommendations to improve search engine rankings
- Creating and optimizing on-page content for SEO, including titles, metatags, and other key optimization elements
ASSUMPTION: These projects are representative of the types of tasks and responsibilities that the Marketing Specialist will be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ComparaJá support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid environment, and how does the company address them?
- How does ComparaJá measure the success of its inbound marketing and SEO efforts?
ASSUMPTION: These questions will help you better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO, data analysis, and technical skills, as well as your proactive and results-oriented mindset
- Prepare for a technical SEO assessment and be ready to discuss your approach to SEO strategy and implementation
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
