Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Segadty

🔹 Location: Riyadh, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic campaign planning and execution across digital platforms
• Leading creative direction and managing tasks with in-house teams
• Collaborating with performance marketers to ensure campaign readiness
• Monitoring KPIs and improving conversion rates, engagement, and sales

ASSUMPTION: This role requires a balance of strategic thinking, creative direction, and data-driven decision making. The ideal candidate will have experience in retail e-commerce and be comfortable managing multiple campaigns simultaneously.

📋 Key Responsibilities

✅ Develop and execute strategic marketing campaigns across digital platforms

✅ Manage tasks and workflows using project management tools like ClickUp, Notion, or Asana

✅ Lead creative direction, content calendars, and asset planning with in-house designers and copywriters

✅ Collaborate with performance marketers to ensure campaign readiness across e-commerce platforms

✅ Monitor KPIs and improve conversion rates, engagement, and sales using analytics tools

ASSUMPTION: This role requires a strong understanding of digital marketing channels, e-commerce platforms, and customer acquisition strategies. The ideal candidate will be comfortable using analytics tools to guide decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 1 year of hands-on experience in marketing, including at least 1 year in a team leadership or supervisory role within the retail sector

Required Skills:

• Strong understanding of digital marketing channels and e-commerce platforms
• Excellent communication and stakeholder management skills
• Data-driven mindset with experience using analytics tools
• Strong organizational skills and ability to manage multiple campaigns and deadlines
• Creative thinker with a proactive approach to solving problems

Preferred Skills:

• Experience with marketing automation tools
• Fluency in Arabic

ASSUMPTION: Candidates with prior experience working with or within the retail sector for a company that operates an e-commerce store are strongly preferred. Experience managing retail clients from a marketing agency perspective is also valuable.

💰 Compensation & Benefits

Salary Range: SAR 12,000 - 18,000 per month (based on experience and qualifications)

Benefits:

• Competitive salary package with performance-based bonuses
• Career advancement opportunities and potential to grow into senior leadership roles
• Collaborative culture that values creativity, innovation, and proactive problem-solving

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (on-site and remote)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: Medium (50-250 employees)

Founded: 2020

Company Description:

• Segadty is one of Saudi Arabia’s leading brands in carpets and prayer mats, expanding into outdoor gear, office essentials, and more
• Born in e-commerce and rooted in digital, Segadty is now growing fast with physical branches launching in 2025
• The company offers a dynamic, startup-style environment backed by strong operational infrastructure and financial stability

Company Specialties:

• E-commerce
• Retail
• Marketing
• Product development

Company Website: segadty.com

ASSUMPTION: Segadty is a growing e-commerce company with a strong focus on marketing and expansion. The company values creativity, innovation, and proactive problem-solving.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and may oversee junior marketing team members

Work Arrangement: Hybrid (on-site and remote work arrangement)

Growth Opportunities:

• Potential to grow into senior leadership roles as the team expands
• Opportunity to work in a fast-growing and stable company with ambitious expansion plans

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance into senior leadership positions as the team grows.

🌍 Location & Work Environment

Office Type: Hybrid (on-site and remote work arrangement)

Office Location(s): Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and most populous city of Saudi Arabia, with a growing e-commerce market
• The city offers a mix of traditional and modern culture, with a vibrant business environment
• Riyadh has a hot desert climate, with temperatures often exceeding 40°C (104°F) in the summer

Work Schedule: Full-time (40 hours per week) with flexible hours and the opportunity to work remotely

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Manager
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and interpretation
• Creative problem-solving and innovation
• Communication and stakeholder management skills

Application Tips:

• Tailor your resume and cover letter to highlight your retail e-commerce experience and relevant marketing skills
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Demonstrate your understanding of the Saudi Arabian e-commerce market and Segadty's unique value proposition

ATS Keywords: E-commerce, Online Store Management, Conversion Optimization, Creative Strategy, Digital Ads, UX, Checkout Optimization, Growth Marketing, Performance Marketing, Branding, Marketing Automation, Task Management, ClickUp, Notion, Asana, GA4, Hotjar

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's marketing strategy, data analysis, and creative problem-solving skills.

🛠️ Tools & Technologies

• ClickUp, Notion, or Asana (project management)
• GA4, Hotjar, or Clarity (analytics)
• Salla, Zid, or Shopify (e-commerce platforms)
• Snapchat, Meta, Google (performance marketing)

ASSUMPTION: The ideal candidate will have experience using project management tools, analytics platforms, and e-commerce platforms to manage marketing campaigns and monitor KPIs.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Proactive problem-solving
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable managing multiple campaigns and deadlines simultaneously?
• Do you have a proven track record of driving growth and improving KPIs in a retail e-commerce setting?

ASSUMPTION: The ideal candidate for this role will be a creative, data-driven problem solver who thrives in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with a diverse team of stakeholders, including designers, copywriters, and performance marketers
• Navigating the unique cultural and business landscape of Saudi Arabia's e-commerce market

ASSUMPTION: The ideal candidate will be comfortable managing multiple priorities, working collaboratively, and adapting to a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Coordinator position, but with a stronger focus on creative direction and campaign planning
• Unlike other marketing roles, this position requires a deep understanding of retail e-commerce and customer acquisition strategies
• Career progression in this role could lead to senior marketing leadership positions or other strategic roles within the company

ASSUMPTION: This role offers a unique blend of creative direction, campaign planning, and data-driven decision making, with a strong focus on retail e-commerce and customer acquisition.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line on Salla and Zid
• Analyzing customer data to identify trends and optimize marketing strategies for improved conversion rates
• Collaborating with designers and copywriters to create engaging content for social media and email marketing campaigns

ASSUMPTION: The ideal candidate will have experience working on similar projects in a retail e-commerce setting, with a proven track record of driving growth and improving KPIs.

❓ Key Questions to Ask During Interview

• Can you describe the company's expansion plans and how this role fits into those plans?
• How does the marketing team collaborate with other departments, such as product development and logistics?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that approach?

ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their interest in the role and their commitment to driving growth and success for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your retail e-commerce experience and relevant marketing skills
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.