📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: PCL Construction
🔹 Location: Irvine, Glendale, San Diego
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies aligned with business objectives
- Managing small to mid-size projects and proposals
- Creating engaging content and presentations
- Collaborating with cross-functional teams to achieve marketing goals
- Conducting market research to identify trends and opportunities
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Align marketing activities, products, and strategic initiatives with company and district's business objectives
✅ Plan, manage, and execute small to mid-size projects and proposals
✅ Develop content and presentations that engage, inform, and excite audiences
✅ Create clear and compelling written copy for appropriate mediums
✅ Provide advanced proofreading support with strong attention to detail
✅ Conduct market research to understand competitor differentiators, trends, and opportunities
✅ Collaborate with the creative team to achieve marketing objectives in line with branding principles
✅ Ensure marketing, proposal, and website content is current, accurate, and organized properly
✅ Support proposal teams in content creation as needed
✅ Plan and execute district-wide events
ASSUMPTION: The role involves a mix of strategic planning, project management, and creative content development.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field (preferred)
Experience: 2-5 years of experience in marketing, with a focus on project management and content creation
Required Skills:
- Excellent written and verbal communication skills
- Proficient in using marketing and presentation software (Adobe Creative Cloud, Microsoft Office Suite)
- Strong project management skills
- Ability to work effectively in a team environment
- Strategic mindset with a focus on driving marketing objectives
Preferred Skills:
- CPSM or PMP certification
- Experience working with graphic designers and project stakeholders
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in marketing project management and content creation, with a strong focus on driving marketing objectives.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per annum, based on experience and qualifications
Benefits:
- Employee Share Purchase Offering
- Discretionary Annual Performance Bonus
- Comprehensive Benefits
- Wellness Programs
- Retirement Plan Plus Matching
- Career Development Programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Construction. PCL is a group of independent construction companies that carries out work across Canada, the United States, the Caribbean, and in Australia.
Company Size: 1,001-5,000 employees. As an employee-owned company, PCL offers a unique work environment with a strong focus on employee engagement and development.
Founded: 1966. PCL was founded in Edmonton, Alberta, and has since grown to become one of the largest construction companies in North America.
Company Description:
- PCL is a group of independent construction companies that carries out work across Canada, the United States, the Caribbean, and in Australia.
- The company specializes in buildings, civil infrastructure, and heavy industrial construction.
- PCL is 100% employee-owned, with a strong focus on employee engagement and development.
Company Specialties:
- Buildings Construction
- Civil Infrastructure Construction
- Heavy Industrial Construction
Company Website: http://www.pcl.com
ASSUMPTION: PCL's large size and diverse operations offer candidates a wide range of career opportunities and exposure to various projects.
📊 Role Analysis
Career Level: Mid-level marketing professional with potential for growth and advancement within the company.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including the creative team and proposal teams.
Work Arrangement: On-site, with the potential for hybrid or remote work arrangements depending on the specific needs of the role and the company.
Growth Opportunities:
- PCL's large size and diverse operations offer candidates a wide range of career opportunities and exposure to various projects.
- The company's focus on employee engagement and development provides ample opportunities for professional growth and advancement.
- PCL's employee-owned structure encourages employee involvement in the company's success and offers unique career growth opportunities.
ASSUMPTION: The Marketing Specialist role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and growing organization.
🌍 Location & Work Environment
Office Type: PCL's offices are modern and collaborative workspaces that foster creativity and productivity.
Office Location(s): Irvine, Glendale, San Diego
Geographic Context:
- Irvine: A suburban city in Orange County, California, known for its high quality of life and strong job market.
- Glendale: A city in Los Angeles County, California, with a diverse economy and a strong focus on arts and culture.
- San Diego: The second-largest city in California, with a diverse economy and a strong focus on technology and defense industries.
Work Schedule: Full-time, 40 hours per week, with the potential for flexible scheduling depending on the specific needs of the role and the company.
ASSUMPTION: The location and work environment of the Marketing Specialist role offer candidates a unique opportunity to work in a dynamic and growing organization with a strong focus on employee engagement and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the director or senior leadership
- Background check and offer extension
Key Assessment Areas:
- Communication skills (written and verbal)
- Project management skills
- Creativity and strategic thinking
- Collaboration and teamwork
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing project management and content creation experience.
- Demonstrate your understanding of PCL's business and the specific needs of the Marketing Specialist role.
- Prepare examples of your marketing projects and campaigns to showcase your skills and achievements.
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications.
ATS Keywords: Marketing, project management, content creation, marketing strategy, marketing objectives, marketing campaigns, marketing projects, marketing proposals, marketing events, market research, competitor analysis, branding, Adobe Creative Cloud, Microsoft Office Suite
ASSUMPTION: The application process for the Marketing Specialist role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Adobe Creative Cloud (InDesign, Illustrator, Photoshop)
- Microsoft Office Suite (Word, Excel, PowerPoint, MS Teams, OneNote)
- Marketing and presentation software
ASSUMPTION: The Marketing Specialist role requires proficiency in marketing and presentation software, as well as familiarity with industry-standard tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Safety: PCL is committed to creating a safe and healthy work environment for all employees.
- Integrity: PCL conducts business with honesty, fairness, and transparency.
- Responsibility: PCL takes responsibility for its actions and their impact on employees, clients, and the communities in which it operates.
- Excellence: PCL strives for excellence in all aspects of its business, from project execution to customer service.
- Employee Ownership: PCL is 100% employee-owned, and each employee has a stake in the company's success.
Work Style:
- Collaborative: PCL values teamwork and encourages employees to work together to achieve common goals.
- Dynamic: PCL operates in a fast-paced and ever-changing industry, and employees must be adaptable and responsive to change.
- Innovative: PCL encourages employees to think creatively and find new and better ways to approach challenges.
Self-Assessment Questions:
- Do you align with PCL's values of safety, integrity, responsibility, excellence, and employee ownership?
- Are you comfortable working in a dynamic and collaborative team environment?
- Do you have a proven track record of driving marketing objectives and managing marketing projects and campaigns?
ASSUMPTION: The Marketing Specialist role requires a strong cultural fit with PCL's values and work style, as well as a proven track record of driving marketing objectives and managing marketing projects and campaigns.
⚠️ Potential Challenges
- The Marketing Specialist role may require working on multiple projects simultaneously, which can be challenging for some candidates.
- The role may require occasional travel to PCL's various offices and project sites.
- The Marketing Specialist role may require working with tight deadlines and competing priorities, which can be stressful for some candidates.
- The role may require working with diverse teams and stakeholders, which can present unique challenges and opportunities for collaboration and communication.
ASSUMPTION: The Marketing Specialist role presents unique challenges and opportunities for candidates to grow both personally and professionally within a dynamic and growing organization.
📈 Similar Roles Comparison
- The Marketing Specialist role is similar to other marketing project management and content creation roles in the construction industry, but with a unique focus on driving marketing objectives and working with diverse teams and stakeholders.
- The role requires a strong understanding of the construction industry and its unique challenges and opportunities, as well as a proven track record of driving marketing objectives and managing marketing projects and campaigns.
- The Marketing Specialist role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and growing organization, with a strong focus on employee engagement and development.
ASSUMPTION: The Marketing Specialist role is unique in its focus on driving marketing objectives and working with diverse teams and stakeholders, and offers candidates a unique opportunity to grow both personally and professionally within a dynamic and growing organization.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new construction project
- Creating a comprehensive marketing plan to support the launch of a new product or service
- Managing a team of marketing professionals to create and execute a marketing event
- Conducting market research to identify trends and opportunities in the construction industry
- Developing and implementing a marketing strategy to differentiate PCL from its competitors
ASSUMPTION: The Marketing Specialist role offers candidates a unique opportunity to work on a wide range of marketing projects and campaigns, with a strong focus on driving marketing objectives and working with diverse teams and stakeholders.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for PCL?
- What are the key challenges and opportunities facing the marketing team in the next 12-24 months?
- How does PCL support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: The Marketing Specialist role offers candidates a unique opportunity to ask insightful questions about the role, the team, and the company, and to demonstrate their understanding of the company's business and the specific needs of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing project management and content creation experience.
- Prepare examples of your marketing projects and campaigns to showcase your skills and achievements.
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications.
- If selected for the final round, be prepared to present your marketing portfolio and discuss your approach to driving marketing objectives and managing marketing projects and campaigns.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
