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Marketing Specialist

Alphabe Insight Inc
Full-time
On-site
Washington, District of Columbia, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist

πŸ”Ή Company: Alphabe Insight Inc

πŸ”Ή Location: Washington, DC, USA

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 13, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing strategic marketing plans across multiple channels
  • Conducting market research and analyzing trends to identify new opportunities
  • Collaborating with internal teams to create promotional content and collateral
  • Monitoring and reporting on campaign performance, adjusting strategies as needed

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

πŸ“‹ Key Responsibilities

βœ… Develop and implement strategic marketing plans across multiple channels

βœ… Conduct market research and analyze trends to identify new opportunities

βœ… Coordinate with internal teams to create promotional content and collateral

βœ… Monitor and report on campaign performance, adjusting strategies as needed

βœ… Manage project timelines and ensure deliverables are completed on schedule

βœ… Assist in organizing marketing events and activities

βœ… Collaborate with external vendors and partners when necessary

ASSUMPTION: The role may involve some event planning and coordination, as well as working with external vendors to ensure projects are completed successfully.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or related field

Experience: 2+ years of experience in a marketing role

Required Skills:

  • Strong understanding of marketing principles, branding, and campaign development
  • Excellent communication, organizational, and analytical skills
  • Ability to manage multiple projects simultaneously
  • Proficiency in tools such as Microsoft Office and marketing platforms

Preferred Skills:

  • Experience with CRM software
  • Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience with CRM software and fluency in additional languages may be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $64,000 - $70,000 annually

Benefits:

  • Opportunities for professional growth and career advancement
  • Supportive team culture and collaborative work environment
  • Ongoing training and development programs
  • Paid time off and holidays
  • Health, dental, and vision insurance
  • Retirement plan options

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Specialist role with 2-5 years of experience in the Washington, DC area.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Public Relations and Communications Services

Company Size: 51-200 employees

Founded: 2019

Company Description:

  • At Signal Tru Brand, we’re not just another PR and branding agency!
  • We’re a dynamic team of storytellers, trendsetters, and problem solvers on a mission to revolutionize the way brands connect with their audience.
  • Our Story: Signal Tru Brand was born out of a shared vision – a vision to disrupt the status quo and redefine the art of storytelling in the ever-evolving world of PR and branding.

Company Specialties:

  • Management
  • Marketing
  • and Public Relations

Company Website: signaltrubrand.com

ASSUMPTION: Alphabe Insight Inc may share similar values and specialties with Signal Tru Brand, focusing on innovative storytelling and strategic communication.

πŸ“Š Role Analysis

Career Level: Mid-level Marketing Specialist

Reporting Structure: This role may report to the Marketing Manager or Director, depending on the company's organizational structure.

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

  • Advancement to Senior Marketing Specialist or Marketing Manager roles
  • Expanding skills and expertise in digital marketing, event planning, or other specialized areas
  • Potential to take on leadership responsibilities within the marketing team

ASSUMPTION: Growth opportunities may vary depending on the company's size, structure, and specific needs.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in downtown Washington, DC

Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US

Geographic Context:

  • Washington, DC is a vibrant, multicultural city with a thriving job market and numerous networking opportunities
  • The office is conveniently located near public transportation and various amenities
  • The city offers a mix of urban and suburban living options, with numerous cultural attractions and outdoor activities

Work Schedule: Standard full-time work hours, with flexibility for occasional remote work or adjusted hours for specific projects.

ASSUMPTION: The work environment may be dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess communication skills and cultural fit
  • In-depth interview with the hiring manager or marketing team to discuss qualifications and experience
  • Case study or project presentation to demonstrate problem-solving skills and strategic thinking
  • Final interview with the company's leadership team

Key Assessment Areas:

  • Marketing expertise and strategic thinking
  • Communication and presentation skills
  • Problem-solving and analytical skills
  • Cultural fit and teamwork

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns or projects you've worked on
  • Research the company and be prepared to discuss how your skills and experience align with their mission and values

ATS Keywords: Marketing Specialist, Strategic Planning, Campaign Development, Market Research, Analytical Skills, Communication Skills, Project Management, Marketing Platforms

ASSUMPTION: The application process may involve additional assessments or interviews, depending on the company's specific hiring process.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing platforms (e.g., Hootsuite, Buffer, Marketo, HubSpot)
  • CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and industry standards.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and creativity
  • Strategic thinking and problem-solving
  • Collaboration and teamwork
  • Continuous learning and improvement

Work Style:

  • Dynamic and fast-paced environment
  • Strong emphasis on collaboration and teamwork
  • Opportunities for professional growth and development
  • Flexibility and adaptability to changing priorities and projects

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable managing multiple projects simultaneously?
  • Do you have a strong understanding of marketing principles and branding?
  • Are you eager to learn and adapt to new tools and technologies?

ASSUMPTION: The company may place a strong emphasis on cultural fit and teamwork, seeking candidates who are adaptable, collaborative, and eager to learn.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to a dynamic and fast-paced work environment
  • Working with external vendors and partners to ensure project success
  • Keeping up with industry trends and best practices in marketing

ASSUMPTION: The role may present challenges related to time management, adaptability, and staying current with industry trends.

πŸ“ˆ Similar Roles Comparison

  • Marketing Coordinator: Focuses more on day-to-day tasks and less on strategic planning
  • Marketing Manager: Oversees the marketing team and is responsible for overall strategy and execution
  • Digital Marketing Specialist: Specializes in online marketing channels and may have less focus on traditional marketing methods

ASSUMPTION: The Marketing Specialist role may require a balance of strategic thinking, creativity, and analytical skills, with a focus on both traditional and digital marketing channels.

πŸ“ Sample Projects

  • Developing and implementing a social media marketing campaign to increase brand awareness
  • Conducting market research to identify new opportunities for product expansion
  • Collaborating with the design team to create promotional materials for an upcoming event
  • Monitoring and analyzing campaign performance to optimize results and maximize ROI

ASSUMPTION: Sample projects may vary depending on the company's specific needs and industry focus.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the marketing team currently, and how can this role help address them?
  • How does the company support the professional growth and development of its marketing team members?
  • Can you describe the company's approach to collaboration and teamwork within the marketing department?
  • What are the most important priorities for this role in the first 90 days?
  • How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Interview questions should focus on understanding the company's priorities, culture, and expectations for the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns or projects you've worked on
  • Research the company and be prepared to discuss how your skills and experience align with their mission and values
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.