📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Sanford Health
🔹 Location: Sioux Falls, South Dakota, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with various marketing disciplines to create and implement marketing plans
- Tracking and recording marketing activities and results
- Supporting the planning and execution of marketing events and programs
- Assisting with internal communications and media relations
ASSUMPTION: This role requires strong communication skills and the ability to work effectively with various teams. It is ideal for a recent graduate or someone with limited professional experience seeking to gain practical marketing experience in a large healthcare organization.
📋 Key Responsibilities
✅ Coordinates requests and production for marketing collateral
✅ Creates marketing plans independently and in collaboration with others
✅ Provides support on the planning and execution of marketing events and programs
✅ Collaborates with the Earned Media team to respond to media inquiries and pitch relevant stories
✅ Provides support with the development and implementation of internal communications
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, journalism, business, or a related field
Experience: Minimum of one year of experience in a related position or structured internship
Required Skills:
- Strong writing and communications skills
- Ability to collaborate effectively with various teams
- Proficiency in Microsoft Office Suite
- Familiarity with marketing software and tools
Preferred Skills:
- Experience with Adobe Creative Suite
- Knowledge of healthcare industry trends
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial given the diverse patient population served by Sanford Health.
💰 Compensation & Benefits
Salary Range: $19.00 - $30.50 per hour
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plan with employer match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement and professional development opportunities
- Employee assistance program
Working Hours: 40 hours per week, day shifts
ASSUMPTION: The salary range provided is an hourly rate. For a full-time employee working 40 hours per week, this would translate to an annual salary of approximately $39,520 - $63,520, before taxes.
📌 Applicant Insights
🔍 Company Context
Industry: Sanford Health is a not-for-profit health system focused on transforming the healthcare experience and providing access to world-class healthcare in America’s heartland.
Company Size: Sanford Health is one of the largest rural health systems in the U.S., with over 15,000 employees.
Founded: Sanford Health was founded in 1923 and has since grown to serve more than one million patients and 220,000 health plan members across 250,000 square miles.
Company Description:
- Sanford Health is dedicated to the work of health and healing
- Offers a wide range of services, including primary care, preventive care, behavioral health, cancer, children’s, heart, orthopedics & sports medicine, and women’s health
- Provides access to world-class healthcare in America’s heartland
Company Specialties:
- Cancer
- Children’s
- Heart
- Orthopedics & Sports Medicine
- Women’s
Company Website: http://www.sanfordhealth.org
ASSUMPTION: Sanford Health's large size and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: Reports to the Lead Marketing Specialist or Marketing Manager
Work Arrangement: On-site, full-time position with day shifts
Growth Opportunities:
- Potential to advance to Lead Marketing Specialist or Marketing Manager roles
- Opportunities to gain experience in various marketing disciplines
- Access to professional development and training opportunities
ASSUMPTION: Given Sanford Health's large size and diverse service offerings, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: On-site, corporate office environment
Office Location(s): Sioux Falls, South Dakota, United States
Geographic Context:
- Sioux Falls is the largest city in South Dakota, with a population of approximately 190,000
- The city offers a mix of urban and rural living, with plenty of outdoor recreation opportunities
- Sioux Falls has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: 40 hours per week, day shifts
ASSUMPTION: Sioux Falls offers a relatively low cost of living compared to other major metropolitan areas in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Communication skills and writing ability
- Collaboration and teamwork skills
- Problem-solving and critical thinking skills
- Knowledge of marketing principles and best practices
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of Sanford Health's mission and values
- Prepare examples of your marketing work, such as campaigns or projects, to discuss during the interview
- Research the healthcare industry and Sanford Health's services to show your enthusiasm and knowledge
ATS Keywords: Marketing, Communications, Writing, Collaboration, Event Planning, Media Relations, Internal Communications, Marketing Strategy, Healthcare, Sanford Health
ASSUMPTION: Sanford Health uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing software and tools (e.g., Hootsuite, Mailchimp, Google Analytics)
- Adobe Creative Suite (optional)
ASSUMPTION: Proficiency in Microsoft Office Suite is required, while familiarity with marketing software and tools is preferred. Knowledge of Adobe Creative Suite may be beneficial but is not required.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Compassion
- Respect
- Excellence
- Stewardship
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you share Sanford Health's commitment to integrity, compassion, respect, excellence, and stewardship?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a results-driven, goal-focused approach to your work?
- Are you adaptable and responsive to change?
- Are you committed to continuous learning and improvement?
ASSUMPTION: Sanford Health values employees who align with their mission and values and who are committed to providing high-quality, patient-centered care.
⚠️ Potential Challenges
- Working in a large organization with multiple departments and teams may require strong communication and collaboration skills
- The role may involve working on multiple projects simultaneously, requiring strong organizational skills and time management
- The healthcare industry is subject to frequent changes and regulations, which may require adaptability and flexibility
- The Sioux Falls area may experience extreme weather conditions, which could impact commuting and work schedules
ASSUMPTION: These challenges can be overcome with strong communication, organizational, and adaptability skills, as well as a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Marketing Coordinator: This role may have similar responsibilities but may be more focused on administrative tasks and may require less strategic thinking and planning
- Marketing Manager: This role may have more supervisory responsibilities and may require more strategic planning and leadership
- Marketing Specialist (other industries): This role may have similar responsibilities but may differ in the specific industry or market focus
ASSUMPTION: This role is well-suited for individuals seeking to gain practical marketing experience in a large healthcare organization and who are interested in a career in marketing or a related field.
📝 Sample Projects
- Develop and implement a marketing campaign for a new healthcare service or product
- Create and distribute marketing collateral, such as brochures, flyers, and social media content
- Assist with the planning and execution of marketing events, such as health fairs or community events
- Collaborate with the Earned Media team to respond to media inquiries and pitch relevant stories
ASSUMPTION: These projects are intended to provide examples of the types of tasks and responsibilities that may be required in this role. The specific projects and tasks may vary depending on the needs of the organization and the priorities of the marketing team.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role support the overall marketing strategy for the organization?
- What opportunities are there for professional development and growth within the marketing department?
- How does Sanford Health support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions are intended to help you better understand the role, the organization, and the opportunities for growth and development. Asking thoughtful and insightful questions can also demonstrate your interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your marketing work, such as campaigns or projects, to discuss during the interview
- Research the healthcare industry and Sanford Health's services to show your enthusiasm and knowledge
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
