📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Institech Inc.
🔹 Location: Menomonee Falls, Wisconsin
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the company's digital presence and enhancing online engagement
- Overseeing website management, digital commerce strategies, and outside agency management
- Creating compelling marketing materials and managing CRM, paid advertising, and analytics
- Collaborating with cross-functional teams to align marketing strategies with business objectives
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on digital marketing and project management. It is ideal for a candidate who thrives in dynamic environments and can manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Manage and update the company website to ensure it is user-friendly, optimized for SEO, and drives conversions
✅ Direct and collaborate with external digital marketing agency on strategy execution and campaign accountability
✅ Drive digital commerce strategy, including online sales channels and e-commerce platforms
✅ Develop engaging content for various marketing channels, such as social media, email campaigns, and digital advertising
✅ Plan and execute marketing campaigns to support product launches, promotions, and brand initiatives
✅ Monitor and analyze digital marketing efforts using web analytics tools to optimize performance and ROI
✅ Oversee paid search campaigns (Google Ads), including budget allocation, keyword strategy, and performance tracking
✅ Maintain and segment customer and prospect lists using Nutshell CRM to support outbound marketing and lead generation efforts
✅ Conduct bi-weekly reporting on key marketing performance metrics to guide campaign optimization
✅ Work closely with cross-functional teams, including Sales, Product Development, and Customer Service, to align marketing strategies with business objectives
✅ Take ownership of inbound marketing strategy to generate leads on a consistent weekly basis
ASSUMPTION: This role requires strong project management skills, as the Marketing Specialist will be responsible for managing multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or related field
Experience: Proven experience in digital marketing, including website management and the use of HTML language, e-commerce, and content creation
Required Skills:
- Strong understanding of SEO, SEM, PPC, and digital advertising best practices
- Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (e.g., WordPress)
- Creative thinker with excellent communication and project management skills
- Competent use of Adobe Creative Suite and related digital design tools
Preferred Skills:
- Experience with Nutshell CRM or similar CRM platforms
- Familiarity with the Digital Print and 3D Additive Manufacturing Industries
ASSUMPTION: While not explicitly stated, experience with CRM platforms and industry-specific knowledge would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $70,000 per month (based on industry standards for a Marketing Specialist with 2-5 years of experience in the Midwest)
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan
Working Hours: 8-hour shift, day shift, with the opportunity for flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist with the required experience level in the Midwest region.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: Medium-sized (51-200 employees)
Founded: 1991
Company Description:
- Institech is a full-service personnel search and staffing firm specializing in the recruitment and placement of contract and permanent employees
- Since 1991, they have placed thousands of professionals in jobs with their corporate clients in Wisconsin
- Their mission is to provide exceptional, responsive service and fulfill the staffing needs of their clients with candidates whose career goals and talents best match the demands of the position
Company Specialties:
- Recruiting
- Talent Match Assessments
- Interviewing
- Reference Checking
- HR Support
Company Website: http://www.institech.com
ASSUMPTION: Institech's focus on staffing and recruiting may provide unique insights into the hiring process and company culture for applicants.
📊 Role Analysis
Career Level: Mid-level Marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including Sales, Product Development, and Customer Service
Work Arrangement: On-site, with the opportunity for flexible scheduling
Growth Opportunities:
- Potential advancement to a Marketing Manager or similar leadership role
- Expanding industry knowledge and expertise in the Digital Print and 3D Additive Manufacturing Industries
- Developing skills in team management and mentoring junior marketing team members
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and teamwork
Office Location(s): 375 Bishops Way, 220, Brookfield, Wisconsin 53005, US
Geographic Context:
- Menomonee Falls is a suburb of Milwaukee, Wisconsin, with a population of approximately 35,000
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a strong sense of community
- Wisconsin is known for its natural beauty, with numerous state parks, lakes, and forests offering year-round recreational opportunities
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with the opportunity for flexible scheduling
ASSUMPTION: The office environment at Institech is likely to be collaborative and supportive, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Marketing Manager and other team members
- Final interview with the Director of Marketing or another senior leader
- Background check and reference check
Key Assessment Areas:
- Digital marketing skills and experience
- Project management and organizational skills
- Creativity and problem-solving abilities
- Communication and collaboration skills
- Alignment with Institech's company culture and values
Application Tips:
- Highlight specific examples of digital marketing campaigns you've managed and their outcomes
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare questions to ask the interview panel about the company's marketing strategy and team dynamics
ATS Keywords: Digital Marketing, Website Management, SEO, SEM, PPC, Content Creation, Analytics, CRM, Marketing Campaigns, Lead Generation, Project Management, Adobe Creative Suite
ASSUMPTION: Institech's interview process is likely to be thorough and comprehensive, with a focus on assessing the candidate's technical skills, cultural fit, and alignment with the company's marketing objectives.
🛠️ Tools & Technologies
- Adobe Creative Suite
- WordPress
- Google Analytics
- Nutshell CRM
- Google Ads
ASSUMPTION: The Marketing Specialist will be expected to have proficiency in these tools and technologies, with the opportunity to learn and utilize new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Exceptional service
- Responsiveness
- Fulfilling staffing needs with candidates who best match the demands of the position
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on performance metrics
- Adaptable and able to manage multiple projects simultaneously
Self-Assessment Questions:
- Do you thrive in dynamic environments where you can manage multiple projects simultaneously?
- Are you comfortable working with cross-functional teams and collaborating with other departments?
- Do you have a strong understanding of digital marketing best practices and a passion for driving online engagement?
ASSUMPTION: Institech values candidates who are adaptable, collaborative, and results-driven, with a strong focus on providing exceptional service to both clients and candidates.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously, requiring strong organizational and time management skills
- Keeping up with the latest digital marketing trends and best practices, necessitating continuous learning and professional development
- Balancing creative and analytical responsibilities, demanding a versatile skill set
- Working with an external digital marketing agency, requiring effective communication and project management skills
ASSUMPTION: These challenges can be overcome by a proactive and adaptable Marketing Specialist with strong project management skills and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on digital commerce strategies and e-commerce platforms
- Institech's focus on the staffing and recruiting industry may provide unique insights into the company's marketing objectives and target audience
- This role offers opportunities for professional growth and development within the marketing department and across the organization
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on digital commerce and the staffing and recruiting industry sets it apart.
📝 Sample Projects
- Developing and executing a digital marketing campaign to promote a new product launch, including website updates, social media content, email marketing, and paid advertising
- Conducting keyword research and optimizing the company's website for SEO to improve organic search rankings and drive more traffic to the site
- Managing the company's CRM platform to segment customer and prospect lists, track lead generation efforts, and support outbound marketing campaigns
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Marketing Specialist role at Institech.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- What are the most significant marketing challenges facing Institech, and how does this role address them?
- How does Institech support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Institech collaborate with external digital marketing agencies, and what is the expected level of involvement for this role?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's marketing objectives, and the team's dynamics and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare for your interview by researching Institech's company culture, values, and marketing objectives
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
