M

Marketing Specialist

Manulife
Full-time
On-site
Makati City, Makati, Philippines
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist

πŸ”Ή Company: Manulife

πŸ”Ή Location: Makati City, Philippines

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: Mid-Level (2-5 years)

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing external communication strategies to enhance Manulife's presence in the bancassurance market.
  • Crafting clear, compelling, and consistent messages across various channels to engage diverse audiences.
  • Collaborating with cross-functional teams to ensure alignment and consistency in messaging.
  • Measuring the effectiveness of communication initiatives and providing regular reports.
  • Managing crisis communication and maintaining a positive public image for the company.

ASSUMPTION: This role requires a dynamic individual with strong communication skills and the ability to manage multiple tasks and deadlines simultaneously. Familiarity with the bancassurance landscape is an advantage.

πŸ“‹ Key Responsibilities

βœ… Develop and implement comprehensive customer communication plans that support Manulife's objectives in the bancassurance sector.

βœ… Craft clear, compelling, and consistent messages in support of distribution through multiple channels, including press releases, newsletters, reports, and social media.

βœ… Create marketing materials such as art cards, posters, social media posts, collaterals, and EDMs.

βœ… Collaborate with marketing, sales, and product teams to ensure alignment and consistency in messaging across all customer touchpoints.

βœ… Measure the effectiveness of customer communication and campaign initiatives using analytics tools and prepare reports for management review.

βœ… Maintain a positive public image for the company by managing crisis communication and ensuring transparency and accuracy in all public statements.

βœ… Monitor industry trends, competitor initiatives, and relevant news to provide insights and recommendations for proactive communication strategies.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical reporting. Strong project management skills are essential.

🎯 Required Qualifications

Education: Bachelor’s degree in Communications, Marketing, Journalism, or a related field.

Experience: Proven experience in communications, customer campaigns, marketing, events, or a similar role, preferably within the financial services or insurance industry.

Required Skills:

  • Excellent written and verbal communication skills.
  • Strong project management skills.
  • Proficiency in using digital communication tools and platforms.
  • Keen understanding of the bancassurance landscape (advantage).

Preferred Skills:

  • Exceptional project management skills.
  • Proficiency in using analytics tools for campaign measurement.
  • Experience in crisis communication management.

ASSUMPTION: Candidates should have a solid educational background and relevant work experience in communications or marketing. Familiarity with the bancassurance industry is a plus.

πŸ’° Compensation & Benefits

Salary Range: PHP 45,000 - 60,000 per month (Estimated, based on market research and role requirements)

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee assistance program
  • Training and development opportunities

Working Hours: 40 hours per week, with flexible work arrangements for hybrid roles.

ASSUMPTION: The salary range is estimated based on market research and the role's requirements. Actual compensation may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Insurance. Manulife is a leading international financial services group that helps people make their decisions easier and lives better.

Company Size: 10,001+ employees. Manulife operates globally with offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States.

Founded: 1845. Manulife has a rich history and extensive experience in the financial services industry.

Company Description:

  • Manulife is a global leader in life insurance, health insurance, and asset management.
  • The company offers a wide range of products and services to individuals, groups, and institutions.
  • Manulife is committed to providing exceptional customer service and helping customers make informed decisions about their financial future.

Company Specialties:

  • Life insurance
  • Health insurance
  • Asset management
  • Retirement solutions
  • Employee benefits

Company Website: manulife.com

ASSUMPTION: Manulife is a well-established company with a strong global presence and a diverse range of products and services.

πŸ“Š Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking, creativity, and analytical skills.

Reporting Structure: This role reports directly to the Head of Marketing or a similar position.

Work Arrangement: Hybrid. This role requires a mix of on-site and remote work, with a balance that can be discussed during the interview process.

Growth Opportunities:

  • Progression to senior marketing roles within the company.
  • Expansion into different business units or geographic regions.
  • Development of leadership and management skills.

ASSUMPTION: This role offers opportunities for career growth and development within Manulife's global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): 200 Bloor St E, Toronto, Ontario M4W 1E6, CA

Geographic Context:

  • Makati City is a major commercial hub in the Philippines, with a vibrant business environment.
  • The office is conveniently located near public transportation and various amenities.
  • The Philippines offers a tropical climate and a rich cultural heritage.

Work Schedule: Flexible work arrangements are available for hybrid roles, with a focus on results and productivity.

ASSUMPTION: The Makati City office provides a dynamic and collaborative work environment, with easy access to amenities and public transportation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final round interview with senior leadership

Key Assessment Areas:

  • Communication skills
  • Project management skills
  • Industry knowledge
  • Cultural fit

Application Tips:

  • Highlight relevant experience and achievements in your resume.
  • Tailor your cover letter to demonstrate your understanding of the role and Manulife's mission.
  • Prepare examples of your work, such as marketing campaigns or communication plans, to showcase your skills.

ATS Keywords: Marketing, Communication, Bancassurance, Customer Campaigns, Project Management, Analytics, Crisis Communication, Public Relations, Reporting, Industry Trends, Competitor Analysis

ASSUMPTION: Manulife's application process is designed to assess candidates' skills and cultural fit, with a focus on communication, project management, and industry knowledge.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Google Analytics
  • Social media platforms (e.g., LinkedIn, Facebook, Twitter)
  • Content creation software (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: This role requires proficiency in using digital communication tools and platforms, as well as analytics tools for campaign measurement.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Respect
  • Excellence
  • Accountability
  • Inclusion

Work Style:

  • Collaborative
  • Results-driven
  • Innovative
  • Adaptable

Self-Assessment Questions:

  • How do you demonstrate Manulife's values in your daily work?
  • How do you handle multiple tasks and deadlines in a fast-paced environment?
  • How do you approach working with diverse teams and stakeholders?

ASSUMPTION: Manulife values a collaborative and inclusive work environment, with a focus on integrity, respect, and excellence.

⚠️ Potential Challenges

  • Managing multiple tasks and deadlines in a fast-paced environment.
  • Working with diverse teams and stakeholders, including internal and external clients.
  • Adapting to changes in the market and industry trends.
  • Balancing strategic thinking with day-to-day tactical tasks.

ASSUMPTION: This role presents both challenges and opportunities for growth and development in a dynamic and fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing roles, this position requires a strong understanding of the bancassurance landscape and its unique communication challenges.
  • Industry-specific context: The bancassurance market in the Philippines is competitive and rapidly evolving, requiring a proactive and innovative approach to communication strategies.
  • Career path comparison: This role offers opportunities for career growth within Manulife's global organization, with potential progression to senior marketing roles or expansion into different business units or geographic regions.

ASSUMPTION: This role is unique in its focus on the bancassurance market and offers opportunities for career growth and development within Manulife's global organization.

πŸ“ Sample Projects

  • Developing and executing a customer communication plan to launch a new bancassurance product.
  • Crafting a crisis communication plan to address a potential reputational risk in the bancassurance market.
  • Monitoring industry trends and competitor initiatives to inform proactive communication strategies.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to creative content development and analytical reporting.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the broader marketing organization?
  • How does Manulife support the professional development and growth of its marketing employees?
  • What are the key priorities for this role in the first 90 days?
  • How does Manulife approach crisis communication and reputational risk management?
  • What are the most rewarding aspects of working in the bancassurance market for Manulife?

ASSUMPTION: These interview questions are designed to assess the role's responsibilities, team dynamics, and cultural fit, as well as Manulife's approach to professional development and growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant experience and skills for this role.
  • Write a cover letter that demonstrates your understanding of the role and Manulife's mission.
  • Prepare examples of your work, such as marketing campaigns or communication plans, to showcase your skills.
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.