📌 Core Information
🔹 Job Title: Marketing Specialist: Ecommerce & Web
🔹 Company: Fox Factory
🔹 Location: Duluth, Georgia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing multiple e-commerce websites for improved user experience and conversion
- Leveraging web analytics tools to measure site performance and identify optimization opportunities
- Supporting cross-sell and upsell initiatives to increase average order value and customer engagement
- Collaborating cross-functionally with IT, product, and sales teams to align e-commerce initiatives
- Conducting competitor and market research to stay ahead of trends and identify new opportunities
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Manage and optimize multiple e-commerce websites (primarily Shopify-based) to enhance user experience and drive online sales
✅ Implement web design changes and conduct site optimization to improve user experience and conversion
✅ Leverage web analytics tools to measure site performance, track KPIs, and identify optimization opportunities
✅ Perform regular analytics reporting across 6+ websites to identify trends and opportunities
✅ Support digital marketing campaigns, promotions, and content strategies to drive online sales
✅ Work closely with IT, product, and sales teams to ensure seamless integration and alignment of e-commerce initiatives
✅ Monitor feedback and reviews to identify areas for improvement in product presentation or user experience
✅ Conduct competitor and market research to stay ahead of trends and identify new opportunities
✅ Provide regular performance reports with actionable insights for continuous improvement
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous learning to stay current with e-commerce best practices and industry trends.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing or related area, or equivalent experience
Experience: 3+ years of marketing experience
Required Skills:
- Proven experience managing Shopify stores (minimum 2 years)
- Understanding of e-commerce best practices and conversion optimization
- Proficiency with web analytics tools (Google Analytics, etc.)
- Experience creating and presenting performance reports
- Basic coding knowledge preferred (HTML, CSS, JavaScript)
- Comfortable working cross-functionally in a fast-paced environment
- Detail-oriented with strong organizational and project management skills
Preferred Skills:
- Experience with A/B testing and optimization tools
- Familiarity with SEO best practices
- Knowledge of the outdoor or cycling industries
ASSUMPTION: While the required skills are essential for this role, candidates with additional relevant skills or experience may have an advantage.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Specialist with 3-5 years of experience in the e-commerce and digital marketing fields)
Benefits:
- Medical, Dental, Vision, Health Spending, and Dependent Care Savings Accounts
- Disability and Life Insurance
- 401k plan with employer matching
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Industrial Machinery Manufacturing, with a focus on performance-defining products for bicycles, side-by-side vehicles, on-road vehicles, and off-road vehicles
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1974, with a rich history in the performance sports and off-road vehicle industries
Company Description:
- Fox Factory designs, engineers, manufactures, and markets performance-defining products and systems for customers worldwide
- The company's portfolio includes brands such as FOX, Marucci, Method Race Wheels, and more
- Fox Factory is a direct supplier of shocks, suspension, and components to leading powered vehicle and bicycle original equipment manufacturers (OEMs)
Company Specialties:
- Ride Dynamics
- Suspension and Shock Absorber
- Dampers
- Redefine your Career & Apply at FOX
- FOX Racing Shox
- FOX Factory INC
Company Website: http://ridefox.com
ASSUMPTION: Fox Factory is a well-established company with a strong reputation in the performance sports and off-road vehicle industries, providing a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Marketing Manager and may oversee junior marketing team members or interns
Work Arrangement: On-site, with the possibility of occasional remote work or hybrid arrangements, depending on the company's policies and the employee's needs
Growth Opportunities:
- Advancement within the marketing department, such as a Senior Marketing Specialist or Marketing Manager role
- Expansion into other areas of the business, such as product management or sales
- Cross-functional collaboration and learning opportunities with other departments, such as IT, product, and sales
ASSUMPTION: Fox Factory offers a dynamic and collaborative work environment that encourages employee growth and development.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration and teamwork
Office Location(s): 2055 Sugarloaf Cir, Suite 300, Duluth, Georgia 30097, US
Geographic Context:
- Duluth, Georgia, is located in the Atlanta metropolitan area, offering a mix of urban and suburban living options
- The area is known for its diverse culture, vibrant arts scene, and numerous outdoor recreation opportunities
- Duluth is home to a growing tech industry, with many startups and established companies in the area
Work Schedule: Full-time, with a standard workweek of 40 hours, Monday through Friday, with occasional overtime or weekend work as needed
ASSUMPTION: The Duluth office provides a modern and comfortable work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- First-round interview with the Marketing Manager
- Second-round interview with the Marketing team or other relevant stakeholders
- Final interview with the Director of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing and e-commerce knowledge and experience
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Fox Factory's values
Application Tips:
- Highlight your relevant experience and achievements in managing e-commerce websites and driving online sales
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare examples of your analytical and problem-solving skills, as well as your ability to work cross-functionally
- Research Fox Factory's products, industry, and competitors to demonstrate your enthusiasm and knowledge
ATS Keywords: Ecommerce, Shopify, Web Analytics, Digital Marketing, User Experience, Conversion Optimization, Project Management, Data Analysis, HTML, CSS, JavaScript, Market Research, Performance Reporting, Cross-Functional Collaboration, Customer Engagement, Trend Analysis
ASSUMPTION: Fox Factory's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Shopify
- Google Analytics
- HTML, CSS, JavaScript
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Fox Factory provides the necessary tools and technologies for employees to perform their jobs effectively and efficiently.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Innovative
- Collaborative
- Customer-focused
- Respectful
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay current with e-commerce best practices and industry trends?
- Can you provide an example of a time when you optimized an e-commerce website to improve user experience and drive online sales?
- How do you approach working cross-functionally with other departments to align e-commerce initiatives?
ASSUMPTION: Fox Factory values employees who are passionate, innovative, and committed to continuous learning and improvement, as well as those who can thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple e-commerce websites simultaneously, requiring strong organizational and project management skills
- Keeping up with the fast-paced and ever-changing e-commerce landscape, necessitating continuous learning and adaptation
- Balancing creative and analytical tasks, which may require shifting between different mindsets and approaches
- Working in a mid-sized company environment, which may present unique challenges and opportunities compared to smaller or larger organizations
ASSUMPTION: Fox Factory offers a supportive and collaborative work environment that helps employees overcome challenges and achieve their goals.
📈 Similar Roles Comparison
- Compared to a traditional Marketing Specialist role, this position places a greater emphasis on e-commerce management and optimization, as well as data-driven decision making
- Unlike some marketing roles, this position requires a strong technical skill set, including proficiency with web analytics tools and basic coding knowledge
- Career progression in this role may involve expanding into other areas of the business, such as product management or sales, rather than focusing solely on marketing
ASSUMPTION: Fox Factory's Marketing Specialist: Ecommerce & Web role offers a unique blend of creative and analytical skills, with a focus on driving online sales and enhancing the customer experience.
📝 Sample Projects
- Conducting a comprehensive audit of an e-commerce website to identify optimization opportunities and implementing changes to improve user experience and conversion
- Analyzing customer data to segment audiences and develop targeted marketing campaigns to increase engagement and drive sales
- Collaborating with the product team to launch a new product line, including developing marketing materials, optimizing the e-commerce website, and executing launch campaigns
ASSUMPTION: Fox Factory offers a dynamic and challenging work environment that provides opportunities for employees to take on diverse projects and make a significant impact on the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Fox Factory support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the e-commerce team in the next 6-12 months, and how can this role contribute to addressing them?
- How does Fox Factory measure the success of its e-commerce initiatives, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for collaboration and learning from other departments, such as IT, product, and sales?
ASSUMPTION: Fox Factory values candidates who are proactive, inquisitive, and committed to understanding the company's goals, challenges, and opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this specific role
- Prepare examples of your analytical and problem-solving skills, as well as your ability to work cross-functionally
- Research Fox Factory's products, industry, and competitors to demonstrate your enthusiasm and knowledge
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
