📌 Core Information
🔹 Job Title: Marketing Specialist: Ecommerce & Web
🔹 Company: Fox Factory
🔹 Location: Duluth, Georgia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing multiple e-commerce websites, primarily Shopify-based
- Improving user experience and driving online sales through data-driven decisions
- Collaborating cross-functionally with IT, product, and sales teams
- Conducting competitor and market research to stay ahead of trends
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making to optimize e-commerce platforms and drive online sales.
📋 Key Responsibilities
✅ Manage and optimize multiple e-commerce websites, with a focus on Shopify-based platforms
✅ Implement web design changes and conduct site optimization for improved user experience and conversion
✅ Leverage web analytics tools to measure site performance, track KPIs, and identify optimization opportunities
✅ Support cross-sell and upsell initiatives to increase average order value and customer engagement
✅ Assist in executing digital marketing campaigns, promotions, and content strategies to drive online sales
✅ Monitor feedback and reviews to identify areas for improvement in product presentation or user experience
✅ Conduct competitor and market research to stay ahead of trends and identify new opportunities
✅ Provide regular performance reports with actionable insights for continuous improvement
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational and project management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing or related area, or equivalent experience
Experience: 3+ years of marketing experience
Required Skills:
- Proven experience managing Shopify stores (minimum 2 years)
- Understanding of e-commerce best practices and conversion optimization
- Proficiency with web analytics tools (Google Analytics, etc.)
- Experience creating and presenting performance reports
- Basic coding knowledge preferred (HTML, CSS, JavaScript)
- Comfortable working cross-functionally in a fast-paced environment
- Detail-oriented with strong organizational and project management skills
Preferred Skills:
- Experience with A/B testing and optimization tools
- Knowledge of SEO best practices
- Familiarity with marketing automation tools
ASSUMPTION: While not explicitly stated, proficiency in Google Analytics and experience with A/B testing tools would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Specialist with 3+ years of experience in the Duluth, GA area)
Benefits:
- Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts
- Disability and Life Insurance benefit programs
- 401k plan with employer matching
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with the required experience level in the Duluth, GA area. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Industrial Machinery Manufacturing
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1974 (As a private company, later merged and became public in 2013)
Company Description:
- Fox Factory Holding Corp. is a global leader in the design and manufacturing of premium products that deliver championship-level performance for specialty sports and on and off-road vehicles.
- The company's portfolio of brands includes FOX, Marucci, Method Race Wheels, and more, fueled by unparalleled innovation that continuously earns the trust of professional athletes and passionate enthusiasts worldwide.
- Fox Factory is a direct supplier of shocks, suspension, and components to leading powered vehicle and bicycle original equipment manufacturers (OEMs).
Company Specialties:
- Ride Dynamics
- Suspension and Shock Absorber
- Dampers
Company Website: ridefox.com
ASSUMPTION: Fox Factory is a well-established company with a strong reputation in its industry, offering a stable work environment with opportunities for professional development.
📊 Role Analysis
Career Level: Mid-level Marketing Specialist
Reporting Structure: This role may report directly to the Marketing Manager or a similar position, depending on the company's organizational structure.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the marketing department.
- Opportunities to expand skills and knowledge through working on diverse projects and collaborating with cross-functional teams.
- Possibility to transition into related roles within the company, such as Product Marketing or Brand Management, as the company's portfolio of brands continues to grow.
ASSUMPTION: Fox Factory's large size and diverse portfolio of brands offer numerous growth opportunities for employees who demonstrate strong performance and a desire to learn and develop new skills.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation.
Office Location(s): 2055 Sugarloaf Cir, Suite 300, Duluth, Georgia 30097, US
Geographic Context:
- Duluth, Georgia, is located in the northeastern suburbs of Atlanta, offering a mix of urban and suburban living.
- The area provides easy access to major highways, shopping, dining, and entertainment options.
- Duluth has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Standard full-time work schedule, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for specific project needs.
ASSUMPTION: The work environment at Fox Factory's Duluth office is likely to be dynamic and collaborative, with a strong focus on innovation and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth interview with the hiring manager or a panel of interviewers to discuss the role, responsibilities, and qualifications in more detail.
- Skills assessment or case study to evaluate problem-solving and analytical skills.
- Final interview with a senior leader or executive to discuss long-term career goals and fit within the organization.
Key Assessment Areas:
- Data-driven decision making and analytical skills.
- Understanding of e-commerce best practices and conversion optimization.
- Ability to work cross-functionally and collaborate effectively with diverse teams.
- Problem-solving and project management skills.
Application Tips:
- Tailor your resume and cover letter to highlight your experience with e-commerce platforms, web analytics, and marketing campaigns.
- Include specific examples of how you have optimized e-commerce websites and driven online sales in previous roles.
- Demonstrate your understanding of the company's products and target market in your application materials.
ATS Keywords: Ecommerce Management, Web Analytics, Shopify, Digital Marketing, User Experience, Conversion Optimization, Project Management, Data Analysis, HTML, CSS, JavaScript, Market Research, Performance Reporting, Cross-Functional Collaboration, Customer Engagement, Trend Analysis
ASSUMPTION: Fox Factory's application process is likely to be competitive, with a focus on finding candidates who possess the required skills and cultural fit for the role.
🛠️ Tools & Technologies
- Shopify (e-commerce platform)
- Google Analytics (web analytics tool)
- HTML, CSS, JavaScript (web development languages)
- Microsoft Office Suite (project management and reporting)
ASSUMPTION: The specific tools and technologies used in this role may evolve over time as the company adopts new platforms and technologies to improve efficiency and effectiveness.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Fox Factory prides itself on continuous innovation to deliver championship-level performance for its customers.
- Collaboration: The company fosters a collaborative work environment where employees can learn from one another and work together to achieve common goals.
- Customer Focus: Fox Factory is committed to understanding and meeting the needs of its customers, ensuring that its products and services exceed expectations.
Work Style:
- Data-driven: Employees are encouraged to use data and analytics to inform decision-making and drive continuous improvement.
- Collaborative: Fox Factory values a team-oriented approach to problem-solving and innovation.
- Adaptable: The company's fast-paced and dynamic environment requires employees to be adaptable and responsive to change.
Self-Assessment Questions:
- Do you have a strong understanding of e-commerce best practices and conversion optimization?
- Are you comfortable working cross-functionally and collaborating with diverse teams?
- Do you possess strong analytical skills and a data-driven approach to decision-making?
ASSUMPTION: Fox Factory's culture is likely to be fast-paced, innovative, and collaborative, with a strong focus on continuous improvement and customer satisfaction.
⚠️ Potential Challenges
- Managing multiple e-commerce websites simultaneously may require strong organizational and project management skills to balance competing priorities and deadlines.
- The dynamic and fast-paced nature of the role may require employees to adapt quickly to changes in priorities and workload.
- Fox Factory's large size and diverse portfolio of brands may present opportunities for career growth but also competition for advancement within the organization.
- The company's focus on innovation and continuous improvement may require employees to stay up-to-date with the latest trends and technologies in e-commerce and digital marketing.
ASSUMPTION: While Fox Factory offers numerous opportunities for growth and development, the role of Marketing Specialist: Ecommerce & Web may also present unique challenges that require strong problem-solving and adaptability skills.
📈 Similar Roles Comparison
- Unlike related roles in digital marketing or e-commerce, this position has a strong focus on managing and optimizing multiple e-commerce websites, with a specific emphasis on Shopify-based platforms.
- Fox Factory's large size and diverse portfolio of brands offer unique opportunities for career growth and development within the organization.
- This role may have a more technical focus than other marketing roles, with a strong emphasis on web analytics, data-driven decision making, and basic coding knowledge.
ASSUMPTION: While this role shares similarities with other marketing and e-commerce positions, its unique focus on managing and optimizing multiple e-commerce websites sets it apart from related roles within the industry.
📝 Sample Projects
- Conducting a comprehensive audit of an e-commerce website to identify opportunities for improvement in user experience and conversion.
- Developing and executing a targeted digital marketing campaign to drive online sales for a specific product or brand within the company's portfolio.
- Analyzing customer feedback and reviews to identify trends and opportunities for product improvement or enhancement.
ASSUMPTION: The specific projects and initiatives undertaken in this role may vary depending on the company's current priorities, market conditions, and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as IT, product, and sales, to ensure seamless integration and alignment of e-commerce initiatives?
- What opportunities exist for professional development and career growth within the marketing department and the company as a whole?
- How does Fox Factory support employees in staying up-to-date with the latest trends and technologies in e-commerce and digital marketing?
- What is the company's approach to work-life balance, and how is this supported within the marketing department?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides valuable information to help you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://foxfactory.wd1.myworkdayjobs.com/FOX/job/US-GA-Duluth/Marketing-Specialist--Ecommerce---Web_JR109786
- Tailor your resume and cover letter to highlight your experience with e-commerce platforms, web analytics, and marketing campaigns, with a focus on driving online sales and improving user experience.
- Prepare for the interview by researching Fox Factory's products, target market, and competitors, as well as the specific challenges and opportunities presented by the role.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
