Marketing Specialist - Education

📌 Core Information

🔹 Job Title: Marketing Specialist - Education

🔹 Company: Remitly

🔹 Location: Gurgaon, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 5-7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and developing innovative marketing programs for education products
• Collaborating with cross-functional teams to execute marketing strategies
• Building strong brand preference for academic textbooks and e-solutions
• Optimizing customer engagement journeys for e-education solutions
• Managing and executing events to enhance brand visibility within the academic community

ASSUMPTION: This role requires a strong understanding of the higher education ecosystem, particularly in health sciences, and proficiency in digital marketing strategies.

📋 Key Responsibilities

✅ Designing, developing, and coordinating integrated marketing programs for various product offerings

✅ Collaborating with cross-functional teams to execute marketing strategies that drive engagement across channels and target end-users in the health sciences education market

✅ Developing innovative marketing strategies to build strong brand preference for academic textbooks and e-solutions among students and faculty members

✅ Creating and optimizing a seamless customer engagement journey for e-education solutions to drive demand, increase product usage, and highlight the value proposition

✅ Tracking the progress of the marketing activity calendar, measuring the effectiveness of each initiative, and providing timely reports to key stakeholders

✅ Designing and developing print collateral to support marketing initiatives, ensuring high-quality materials that resonate with the target audience and align with brand messaging

✅ Managing and executing both small and large-scale events, ensuring smooth coordination and successful outcomes that enhance brand visibility and engagement within the academic community

✅ Leveraging expertise in digital marketing strategies, to optimize online presence, drive traffic, and maximize product visibility within key education markets. Knowledge of Amazon Marketing Services will be preferred.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting to drive marketing success.

🎯 Required Qualifications

Education: Postgraduate degree in any stream, preferably marketing

Experience: 5-7+ years of hands-on experience in managing high-value marketing campaigns and driving results in collaboration with sales and product teams

Required Skills:

• Familiarity with the higher education ecosystem – specifically health sciences (medical, dentistry, nursing, allied)
• Proficient in latest AI technologies
• Proven ability to deliver work independently and collaborate with key stakeholders in a global-matrixed environment
• Excellent problem-solving skills, with a data-driven and insightful point of view
• Experience in developing and delivering value-based marketing programs on product, customer, channel, brand, competition tracking, on ground activation initiatives
• Excellent communication skills with the ability to explain difficult or sensitive information

Preferred Skills:

• Knowledge of Amazon Marketing Services

ASSUMPTION: Candidates with a strong background in marketing, particularly in the education sector, and a proven track record of driving results will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a marketing specialist with 5-7 years of experience in the education sector in Gurgaon, India)

Benefits:

• Comprehensive Health Insurance
• Enhanced Health Insurance Options
• Group Life Insurance
• Group Accident Insurance
• Flexible Working Arrangement
• Employee Assistance Program
• Medical Screening
• Modern Family Benefits
• Long-Service Awards
• New Baby Gift
• Subsidized Meals in Chennai
• Various Paid Time Off
• Free Transport pick up and drop from the home -office - home

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 2011

Company Description:

• Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally.
• The company's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders.
• Remitly is committed to providing a fair and accessible hiring process and offers various wellbeing initiatives, shared parental leave, study assistance, and sabbaticals to support employee wellbeing and career growth.

Company Specialties:

• Mobile Payments
• Remittance
• Digital Money Transfer
• Banking
• Fintech
• and Lending

Company Website: http://www.remitly.com

ASSUMPTION: Remitly's focus on digital channels and customer convenience sets it apart in the financial services industry.

📊 Role Analysis

Career Level: Mid-level marketing specialist role with potential for growth within the marketing department or into management positions

Reporting Structure: This role reports directly to the Head of Marketing for the Health Sciences India team and collaborates with cross-functional teams, including sales, product, and event management teams

Work Arrangement: On-site, full-time position with flexible working hours to help balance work-life responsibilities

Growth Opportunities:

• Progression into senior marketing roles or management positions within the marketing department
• Expansion of responsibilities to cover additional regions or product lines within the company
• Development of expertise in digital marketing strategies and AI technologies to drive innovation in marketing campaigns

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee wellbeing and work-life balance

Office Location(s): Gurgaon, India

Geographic Context:

• Gurgaon is a major IT and financial hub in India, with a thriving business ecosystem and ample opportunities for professional growth and development
• The city offers a mix of urban and suburban living options, with easy access to major transportation networks and amenities
• Gurgaon's strategic location near Delhi makes it an attractive base for international companies and expatriate professionals

Work Schedule: Full-time (40 hours per week) with flexible working hours to accommodate employee needs and preferences

ASSUMPTION: Gurgaon's vibrant business environment and strategic location make it an ideal base for this role, offering ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Digital marketing expertise and AI technologies proficiency
• Collaboration and communication skills
• Problem-solving abilities and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the higher education ecosystem and digital marketing strategies
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Research Remitly's company culture and values to show your fit with the organization
• Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions

ATS Keywords: Marketing, Education, Campaign Management, Digital Marketing, AI Technologies, Higher Education, Event Management, Brand Development, Customer Engagement, Collaboration, Problem Solving

ASSUMPTION: Remitly's hiring process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
• AI technologies and machine learning platforms (e.g., Python, R, TensorFlow)
• Project management tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed: We put customers at the heart of everything we do
• United: We are united through our vision to transform lives with trusted financial services that transcend borders
• Inclusive: We foster an inclusive environment where everyone can thrive
• Empowered: We empower our employees to take ownership and drive results
• Innovative: We embrace innovation to stay ahead of the curve

Work Style:

• Collaborative: We work together to achieve our goals
• Agile: We adapt quickly to change and embrace new challenges
• Data-driven: We make decisions based on data and insights
• Customer-focused: We prioritize customer needs and preferences in all our decisions
• Continuously learning: We foster a culture of continuous learning and improvement

Self-Assessment Questions:

• How do you demonstrate customer-obsessed behavior in your daily work?
• Can you provide an example of a time when you drove results through collaboration and agile decision-making?
• How do you prioritize customer needs and preferences in your marketing strategies?
• Can you describe a situation where you had to adapt quickly to change and embrace new challenges in a marketing role?

ASSUMPTION: Remitly's company culture values collaboration, innovation, and a customer-focused approach, making it an ideal fit for marketing professionals with strong communication and teamwork skills.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and initiatives simultaneously may require strong organizational skills and time management
• Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more structured or predictable work environment
• Collaborating with cross-functional teams may require strong communication and interpersonal skills to navigate different perspectives and priorities
• Keeping up with the latest AI technologies and digital marketing trends may require continuous learning and professional development

ASSUMPTION: These challenges can be mitigated by strong organizational skills, adaptability, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role differs from related positions in the education sector, such as academic textbook marketing managers or e-learning platform marketing specialists, in its focus on both print and digital education products and its emphasis on customer engagement and brand development
• Industry-specific context: The higher education ecosystem in India is highly competitive, with a diverse range of private and public institutions offering a wide range of academic programs. Understanding the unique needs and preferences of Indian students and faculty members is crucial for success in this role
• Career path comparison: This role offers opportunities for professional growth and development within a dynamic and expanding company, with potential for progression into senior marketing roles or management positions within the marketing department or across the organization

ASSUMPTION: This role offers unique opportunities for marketing professionals with a strong background in education marketing and a passion for driving innovation in the digital education space.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase student enrollment in a new online degree program
• Creating and optimizing a customer engagement journey for an e-education platform to drive product usage and highlight the value proposition
• Designing and implementing a brand awareness campaign to enhance the visibility of an academic textbook publisher within the higher education community

ASSUMPTION: These sample projects demonstrate the range of marketing initiatives and campaigns that the Marketing Specialist - Education may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's approach to collaboration and cross-functional partnerships?
• How does the company support the professional development and growth of its marketing employees?
• Can you provide an example of a successful marketing campaign that the team has executed recently, and what made it successful?
• How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) does it track?
• What opportunities are there for growth and development within the marketing department or across the organization?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides valuable information about the company's marketing strategies and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on education marketing and digital marketing strategies
• Prepare examples of successful marketing campaigns you've led or contributed to in the past, demonstrating your ability to drive results and manage projects
• Research Remitly's company culture and values to show your fit with the organization and prepare for behavioral interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.