📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Johnson & Johnson Innovative Medicine
🔹 Location: Bogotá, Distrito Capital, Colombia
🔹 Job Type: Full-Time
🔹 Category: Professional
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with 10-15% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for contact lenses
- Collaborating with cross-functional teams to align brand goals
- Conducting market research and analyzing campaign performance
- Staying updated on industry trends and regulatory requirements
- Managing multifunctional tasks and activities, with a focus on project management
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively under time pressure. The successful candidate will be proactive, organized, and resourceful, with strong critical thinking and problem-solving skills.
📋 Key Responsibilities
✅ Define marketing programs and strategies specific to the contact lens industry to generate demand for the brand
✅ Develop and implement local portfolio and pricing strategies tailored to the outstanding needs of the industry
✅ Build channel or country-specific marketing plans that optimally target healthcare professionals, optical retailers, and end-users
✅ Shape and develop commercial messaging cycles and tools for sales representatives, distributors, and promotors in the contact lens industry
✅ Collaborate with professional marketing teams and provide support in promoting contact lenses with the assistance of healthcare professionals
✅ Work closely with Product, Sales, and Marketing teams to align brand goals and initiatives in the context of contact lenses
✅ Conduct market research and analysis specific to the contact lens/medical device industry to find opportunities for brand growth
✅ Monitor and analyze marketing campaign performance, and make data-driven recommendations for improvement in the context of contact lens industry
✅ Stay updated on industry trends, regulatory requirements, and competitors' activities to ensure the brand remains leading in the contact lens industry
✅ Collaborate with cross-functional teams, including finance, HCC, legal, quality and regulatory, to ensure successful product launches and promotions in the contact lens/medical device industry
✅ Be able to create reports and visual dashboards to demonstrate impact of marketing initiatives and KPIs
ASSUMPTION: This role requires a strong understanding of the contact lens industry and the ability to adapt to its unique challenges and opportunities.
🎯 Required Qualifications
Education: A bachelor’s degree is required, preferably in Business Administration, Marketing, or Advertisement. A master’s degree is a plus.
Experience: A minimum of five (5) years of Marketing experience is required, with experience in healthcare markets preferred.
Required Skills:
- Project management experience and skills
- Fluent in English
- Experience managing multifunctional tasks and activities
- Ability to establish positive interpersonal relations and interact with people effectively
- Capacity to work effectively under time pressure and make accurate and assertive decisions
- Coordinating different marketing activities such as congresses, trainings, and educational events
- Experience with compliance of internal company regulatory policies is a plus
- Proactive, organized, and resourceful, with accountability for actions and good judgment
- Demonstrate critical thinking and problem-solving skills
- Able to work flexible hours, including some weekends
- Healthcare sector experience is a plus
- Computer literate (Microsoft Office and Outlook)
Preferred Skills:
- Experience in the contact lens industry
- Familiarity with the Colombian market
ASSUMPTION: While not explicitly stated, experience in the contact lens industry and familiarity with the Colombian market would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Colombia is typically between COP 60,000,000 and COP 90,000,000 per year, based on experience and qualifications. This estimate is based on market research and may vary depending on the specific candidate's skills and experience.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
- Professional development opportunities
Working Hours: The standard workweek is 40 hours, with some flexibility for working weekends due to participation in congresses, symposiums, etc.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the specific candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Johnson & Johnson Innovative Medicine operates in the pharmaceutical manufacturing industry, focusing on innovative medicine and medtech solutions.
Company Size: The company has 10,001+ employees globally, providing a large and diverse work environment.
Founded: Johnson & Johnson was founded in 1886, with the Innovative Medicine division focusing on cutting-edge healthcare solutions.
Company Description:
- Johnson & Johnson Innovative Medicine is committed to preventing, treating, and curing complex diseases through innovative medicine and medtech solutions.
- The company focuses on delivering smarter and less invasive treatments, with a personal touch tailored to individual patient needs.
- Johnson & Johnson Innovative Medicine is dedicated to impacting health for humanity, with a strong commitment to social responsibility and sustainability.
Company Specialties:
- Innovative Medicine
- MedTech
- Healthcare Solutions
Company Website: innovativemedicine.jnj.com
ASSUMPTION: Johnson & Johnson Innovative Medicine is a large, global organization with a strong focus on innovation and social responsibility.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Specialist will report directly to the Brand Manager and work closely with cross-functional teams, including Product, Sales, and Marketing.
Work Arrangement: This role is on-site, with 10-15% travel required for business needs. The successful candidate must have an up-to-date passport.
Growth Opportunities:
- Advancement to a Brand Manager or Senior Marketing role within the company
- Expansion of responsibilities to include additional brands or product lines
- Opportunities to work on international projects or assignments
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the company.
🌍 Location & Work Environment
Office Type: The office is a modern, professional environment with a collaborative and inclusive culture.
Office Location(s): Bogotá, Colombia
Geographic Context:
- Bogotá is the capital and largest city of Colombia, with a population of over 8 million people.
- The city is known for its vibrant culture, historic sites, and modern infrastructure.
- Bogotá offers a high quality of life, with excellent education, healthcare, and entertainment options.
Work Schedule: The standard workweek is 40 hours, with some flexibility for working weekends due to participation in congresses, symposiums, etc.
ASSUMPTION: Bogotá offers a dynamic and engaging work environment, with a rich cultural scene and ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
Key Assessment Areas:
- Marketing and project management skills
- Industry knowledge and understanding of the Colombian market
- Communication and interpersonal skills
- Problem-solving and critical thinking abilities
Application Tips:
- Tailor your resume to highlight relevant marketing and project management experience, as well as any experience in the contact lens industry or the Colombian market.
- Prepare for behavioral interview questions that focus on your problem-solving, decision-making, and time management skills.
- Research Johnson & Johnson Innovative Medicine and the contact lens industry to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: Marketing strategy, contact lens, brand management, project management, market research, campaign performance, industry trends, regulatory requirements, cross-functional teams, healthcare professionals, optical retailers, end-users
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing and project management skills, as well as industry knowledge and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Excel, Google Analytics)
- Marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: The successful candidate will be proficient in using Microsoft Office and project management software, with a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Our Credo: We believe our first responsibility is to the patients, doctors, and nurses, to mothers and fathers and all others who use our products and services. In meeting their needs, everything we do must be of high quality.
- Integrity: We are committed to the highest standards of ethical conduct.
- Respect for People: We respect the dignity of each individual and value diversity.
Work Style:
- Collaborative and inclusive
- Results-driven and focused on continuous improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Johnson & Johnson's Credo and company values?
- How do you approach working effectively with cross-functional teams and stakeholders?
- How do you balance working under time pressure and making accurate, assertive decisions?
ASSUMPTION: Johnson & Johnson Innovative Medicine values a collaborative, inclusive, and results-driven work environment, with a strong commitment to ethical conduct and respect for diversity.
⚠️ Potential Challenges
- The contact lens industry is highly competitive, with a need to stay updated on industry trends and regulatory requirements.
- The role requires a strong understanding of the Colombian market and the ability to adapt to its unique cultural and economic dynamics.
- The on-site work arrangement may require some flexibility for working weekends due to participation in congresses, symposiums, etc.
- The role may involve travel for business needs, with a requirement to have an up-to-date passport.
ASSUMPTION: The successful candidate will be adaptable, resourceful, and able to thrive in a dynamic and competitive environment.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Product Manager position in the contact lens industry, with a focus on developing and implementing marketing strategies and managing cross-functional teams.
- However, this role is unique in its focus on the Colombian market and the need to adapt to its unique cultural and economic dynamics.
- Career progression in this role may lead to opportunities in international markets or senior marketing positions within the company.
ASSUMPTION: This role offers a unique opportunity to gain experience in the contact lens industry and the Colombian market, with potential for growth and advancement within the company.
📝 Sample Projects
- Developing and implementing a marketing campaign to launch a new contact lens product in the Colombian market
- Conducting market research to identify opportunities for brand growth and expansion in the contact lens industry
- Creating reports and visual dashboards to demonstrate the impact of marketing initiatives and KPIs for the contact lens brand
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Specialist may be involved in, rather than a comprehensive list of all possible tasks and responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the company's overall strategy for the contact lens brand in the Colombian market?
- What are the key priorities for this role in the first 90 days?
- How does Johnson & Johnson Innovative Medicine support the professional development and growth of its employees?
- What are the most challenging aspects of working in the contact lens industry, and how does this role address those challenges?
ASSUMPTION: These interview questions are intended to provide insight into the role, the team, and the company, as well as to demonstrate the candidate's interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume to highlight relevant marketing and project management experience, as well as any experience in the contact lens industry or the Colombian market.
- Prepare for behavioral interview questions that focus on your problem-solving, decision-making, and time management skills.
- Research Johnson & Johnson Innovative Medicine and the contact lens industry to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
