📌 Core Information
🔹 Job Title: Marketing Specialist (Email Marketing)
🔹 Company: Outreach
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic email marketing plans
- Collaborating with cross-functional teams to create engaging email content
- Analyzing campaign performance and optimizing strategies
- Ensuring compliance with data protection regulations
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis
✅ Identify target segments, define campaign goals, and determine optimal frequency and timing of sending emails
✅ Ensure the accuracy and hygiene of the email database, maintain opt-in practices, and comply with data protection regulations
✅ Collaborate with cross-functional teams, including design, content, and MOps, to align email marketing efforts with broader marketing initiatives
✅ Design visually appealing email templates that are responsive across devices and browsers
✅ Monitor and study email campaign key performance indicators (KPIs) to optimize campaign effectiveness and engagement rates
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a related field
Experience: 2+ years of experience as an email marketer or in a marketing role
Required Skills:
- Strong understanding of email marketing best practices, deliverability, GDPR, and CAN-SPAM compliance
- Proficiency in Marketo
- Excellent written and verbal communication skills with an analytical mindset
- Creative thinking and ability to develop engaging email content
- Strong attention to detail and organizational skills
- Ability to work effectively in a fast-paced and deadline-driven environment
Preferred Skills:
- Outstanding copywriting and editing skills to craft engaging email content
- Familiarity with CRM integration systems and customer segmentation
- Understanding of email deliverability and reputation management
- Knowledge of email personalization and dynamic content strategies
- Relevant certification in email marketing or related fields
ASSUMPTION: Outreach is looking for a candidate with a proven track record in email marketing and a passion for staying up-to-date with industry trends and best practices.
💰 Compensation & Benefits
Salary Range: $54,000 - $90,000 USD per year. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. There may be a different range for candidates in other locations.
Benefits:
- Flexible time off
- 401k
- Generous medical, dental, and vision coverage for full-time employees and their dependents
- Parental leave program
- Infertility/assisted reproductive services benefit
- Employee referral bonuses
- Snacks and beverages in the office, along with fun events to celebrate
- Diversity and inclusion programs
Working Hours: Full-time, typically 40 hours per week. Outreach offers flexible time off and a remote-friendly work environment.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing specialist role with 2-5 years of experience. Actual compensation may vary based on the candidate's qualifications and the company's discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Sales Execution Platforms
Company Size: 501-1,000 employees. This size allows for a mix of startup agility and enterprise resources, providing opportunities for growth and innovation.
Founded: 2014. Outreach has established itself as a leader in the sales execution platform market, with a strong focus on AI-driven solutions.
Company Description:
- Outreach is the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline.
- The platform leverages automation and artificial intelligence to help revenue leaders increase efficiency and effectiveness of all go-to-market activities and personnel across the revenue cycle.
- Outreach offers sales engagement, revenue intelligence, and revenue operations functionalities in a unified platform.
Company Specialties:
- Technology
- Sales
- Sales Execution
Company Website: www.outreach.io
ASSUMPTION: Outreach is a well-established company with a strong focus on innovation and growth, providing ample opportunities for career development.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including design, content, and MOps.
Work Arrangement: Remote OK. Outreach offers a flexible work environment, with the option to work remotely or from one of their global offices.
Growth Opportunities:
- Advancement within the marketing department, such as a Senior Marketing Specialist or Marketing Manager role
- Expansion into other areas of the business, such as sales or product management
- Professional development opportunities, such as workshops, webinars, or online courses
ASSUMPTION: Outreach values internal promotions and offers opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Outreach has multiple offices worldwide, with a strong focus on remote work. Employees can choose to work from an office or remotely, depending on their preferences and the needs of the role.
Office Location(s): Seattle, WA (USA), London (UK), Prague (CZ), Atlanta, GA (USA), and Indianapolis, IN (USA)
Geographic Context:
- Seattle, WA: A tech hub with a thriving startup scene and a strong focus on innovation
- London, UK: A global financial and tech center, offering ample opportunities for networking and growth
- Prague, CZ: A central European city with a growing tech industry and a high quality of life
- Atlanta, GA, and Indianapolis, IN: Major US cities with established tech industries and diverse communities
Work Schedule: Full-time, typically 40 hours per week. Outreach offers flexible time off and a remote-friendly work environment, allowing employees to maintain a healthy work-life balance.
ASSUMPTION: Outreach's global presence and remote-friendly work environment provide employees with the opportunity to work in a diverse and dynamic setting, with exposure to various cultures and perspectives.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the marketing team
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- Email marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Communication and collaboration skills
- Cultural fit and alignment with Outreach's values
Application Tips:
- Highlight your experience with email marketing best practices, data analysis, and campaign optimization
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
- Research Outreach's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Email Marketing, Campaign Optimization, Data Analysis, Marketing Strategy, A/B Testing, Marketo, GDPR, CAN-SPAM, CRM Integration, Customer Segmentation
ASSUMPTION: Outreach's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketo
- CRM (e.g., Salesforce, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Outreach uses a variety of tools and technologies to streamline workflows, improve collaboration, and enhance data-driven decision making.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a proven track record of successful email marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative, team-oriented setting?
- Are you open to feedback and continuous learning?
ASSUMPTION: Outreach values a strong cultural fit and looks for candidates who align with their mission, values, and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with industry trends and best practices in email marketing
- Ensuring compliance with data protection regulations and maintaining a clean email database
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: Outreach's fast-paced environment and focus on data-driven decision making may present unique challenges for candidates, but also offers opportunities for growth and learning.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position offers a greater emphasis on data analysis and campaign optimization
- Outreach's focus on AI-driven sales execution platforms sets it apart from other companies in the industry
- This role provides opportunities for growth and advancement within the marketing department and the company as a whole
ASSUMPTION: Outreach's unique focus on AI-driven sales execution platforms and its emphasis on data-driven decision making make this role distinct from other email marketing positions in the industry.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive customer engagement and conversions
- Analyzing campaign performance data to optimize email content, subject lines, and send times
- Collaborating with the design team to create visually appealing and responsive email templates
ASSUMPTION: Outreach's focus on data-driven decision making and continuous improvement provides candidates with ample opportunities to work on challenging and impactful projects.
❓ Key Questions to Ask During Interview
- How does Outreach support the professional growth and development of its marketing team members?
- What are the most significant challenges facing the marketing department in the next 6-12 months, and how can this role contribute to addressing them?
- How does Outreach foster a culture of collaboration and innovation within its marketing team?
- What are the key performance indicators (KPIs) used to measure the success of email marketing campaigns at Outreach, and how are they tracked and analyzed?
- How does Outreach ensure the accuracy and hygiene of its email database, and maintain compliance with data protection regulations?
ASSUMPTION: Outreach values candidates who are proactive, curious, and eager to contribute to the company's success. Asking thoughtful questions demonstrates your interest in the role and commitment to the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your email marketing expertise and data analysis skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
- Research Outreach's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
