Marketing Specialist (Enterprise ICT Market Strategist)

📌 Core Information

🔹 Job Title: Marketing Specialist (Enterprise ICT Market Strategist)

🔹 Company: AIS

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site and Remote)

🚀 Job Overview

Key aspects of this role include:

• Conducting market research and data analysis to uncover trends, opportunities, and insights in enterprise ICT segments.
• Collaborating with partners, vendors, and stakeholders to drive go-to-market strategies and generate demand in strategic vertical industries.
• Managing telemarketing operations to qualify leads and support enterprise product adoption and digital transformation initiatives.

ASSUMPTION: This role requires a balance of analytical, strategic, and communication skills. It involves both independent research and collaborative work with various stakeholders.

📋 Key Responsibilities

✅ Study and analyze the enterprise ICT market to find new marketing strategies and opportunities for AIS.

✅ Collaborate with external research partners, vendors, and stakeholders to conduct surveys, market studies, analyze data sources, and generate insights.

✅ Recognize and extract critical indicators from large and complex data sets to deliver compelling insights and recommendations.

✅ Find opportunities and develop a go-to-market (GTM) strategy by creating awareness and generating leads in strategic vertical industries.

✅ Manage and control telemarketing operations processes of enterprise ICT products and solutions to generate demand and qualifying leads for MQL.

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and operational management. It requires strong analytical and communication skills to work effectively with both technical and non-technical stakeholders.

🎯 Required Qualifications

Education: Master’s degree in Business Administration

Experience: At least 3-5 years of experience in relation to enterprise customer marketing or sales

Required Skills:

• Strategic and analytical thinking with excellent problem-solving skills
• Good communication and presentation skills both in Thai and English
• Interpersonal skill to cooperate cross-functional teams
• High self-motivated with growth mindset to drive KPI successfully
• Able to work under pressure with changing priorities
• Able to work onsite or remotely and disciplined without direct supervision.

Preferred Skills:

• Experience in the telecommunications industry
• Familiarity with enterprise ICT products and services

ASSUMPTION: This role requires a strong educational background and relevant work experience. While industry-specific experience is not a strict requirement, it would be beneficial for the role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist role in Thailand with 3-5 years of experience, the estimated salary range is THB 60,000 - 100,000 per month. This is an estimate and the actual salary may vary based on the candidate's qualifications and the company's internal policies.

Benefits:

• Health insurance
• Retirement fund
• Employee discounts on AIS services
• Training and development opportunities

Working Hours: 40 hours per week, with flexible working hours and remote work options available.

ASSUMPTION: The salary range is an estimate based on market research. The actual salary may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: AIS operates in the telecommunications industry, providing mobile, broadband, and digital services to consumers and businesses in Thailand.

Company Size: AIS is a large company with over 10,000 employees, providing a wide range of career opportunities and resources for professional growth.

Founded: AIS was founded in 1990 and has since grown to become the largest telecommunications company in Thailand.

Company Description:

• AIS is the leading digital service provider in Thailand, with a focus on driving digital transformation and innovation.
• The company offers a wide range of services, including mobile, broadband, cloud, IoT, and eSports.
• AIS is committed to providing the best services to help people fulfill their dreams and support the growth of the Thai economy.

Company Specialties:

• 5G technology
• IoT solutions
• Cloud services
• Digital payments
• eSports

Company Website: http://www.ais.th

ASSUMPTION: AIS is a large, well-established company with a diverse range of products and services. This role is part of the company's efforts to drive growth and innovation in the enterprise ICT market.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in enterprise customer marketing or sales.

Reporting Structure: The role reports directly to the Recruiter, Kanchisar Dunmai.

Work Arrangement: The role is a hybrid position, with a mix of on-site and remote work.

Growth Opportunities:

• Potential career progression to senior marketing roles within AIS.
• Opportunities to work on high-impact projects and drive strategic initiatives.
• Training and development opportunities to enhance skills and knowledge.

ASSUMPTION: This role offers opportunities for career growth and professional development within AIS. The company values internal promotions and provides training and development opportunities for its employees.

🌍 Location & Work Environment

Office Type: AIS's headquarters is located in the SC Tower in Bangkok, offering a modern and professional work environment.

Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH

Geographic Context:

• Bangkok is the capital and most populous city of Thailand, with a vibrant business environment and a large talent pool.
• The SC Tower is a prominent business address in Bangkok, providing easy access to public transportation and amenities.
• Bangkok offers a mix of traditional Thai culture and modern urban living, with a wide range of dining, entertainment, and shopping options.

Work Schedule: The role follows a standard 40-hour workweek, with flexible working hours and remote work options available.

ASSUMPTION: The work environment at AIS is professional and collaborative, with a focus on driving innovation and growth. The company offers a mix of on-site and remote work options to accommodate employees' needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and presentation skills
• Strategic thinking and planning
• Interpersonal and teamwork skills
• Adaptability and resilience

Application Tips:

• Highlight relevant experience and achievements in enterprise customer marketing or sales.
• Demonstrate strong analytical and communication skills in your resume and cover letter.
• Prepare for behavioral and situational interview questions that assess your problem-solving, strategic thinking, and teamwork skills.
• Research AIS and the telecommunications industry to show your understanding of the company and its market.

ATS Keywords: Enterprise ICT, Market Research, Data Analysis, Strategic Thinking, Lead Generation, Telemarketing, Digital Transformation

ASSUMPTION: The application process at AIS is competitive, with a focus on assessing candidates' analytical, communication, and strategic skills. Successful candidates will be able to demonstrate relevant experience and a strong fit with AIS's company culture and values.

🛠️ Tools & Technologies

• Market research tools (e.g., surveys, data analysis software)
• Presentation software (e.g., PowerPoint)
• Project management tools (e.g., Asana, Trello)
• CRM software (e.g., Salesforce)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and sales professionals. The specific tools used may vary based on the company's internal policies and preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovation
• Collaboration
• Integrity
• Responsibility

Work Style:

• Data-driven decision making
• Agile and adaptable
• Collaborative and team-oriented
• Results-focused

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and market changes?
• Can you provide an example of a time when you had to manage multiple priorities and deadlines? How did you handle it?
• How do you approach working with cross-functional teams to drive strategic initiatives?

ASSUMPTION: AIS values employees who are customer-focused, innovative, and collaborative. Successful candidates will be able to demonstrate a strong fit with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with complex data sets and extracting meaningful insights
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to changing market conditions and competitive dynamics

ASSUMPTION: This role presents both opportunities and challenges. Successful candidates will be able to manage multiple priorities, work effectively with data and stakeholders, and adapt to changing market conditions.

📈 Similar Roles Comparison

• This role is similar to a Market Research Analyst or a Strategic Marketing Manager, with a focus on enterprise ICT segments and vertical industries.
• In the telecommunications industry, this role may involve working with specific enterprise ICT products and services, such as 5G, IoT, or cloud solutions.
• Career progression in this role may lead to senior marketing roles within AIS or other telecommunications companies.

ASSUMPTION: This role is similar to other marketing and strategic planning positions in the telecommunications industry. However, it has a specific focus on enterprise ICT segments and vertical industries.

📝 Sample Projects

• Conducting a market analysis of the enterprise IoT market in Thailand and developing a go-to-market strategy for AIS's IoT solutions.
• Managing a telemarketing campaign to generate leads for AIS's enterprise cloud services and supporting the digital transformation initiatives of enterprise customers.
• Analyzing customer data to identify trends and opportunities in the enterprise ICT market and developing targeted marketing campaigns to drive customer engagement and adoption.

ASSUMPTION: These sample projects illustrate the types of initiatives that a Marketing Specialist (Enterprise ICT Market Strategist) at AIS might work on. The specific projects may vary based on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the company's strategy for driving growth in the enterprise ICT market?
• How does this role fit into the company's overall marketing and sales strategy?
• What are the key priorities for this role in the first 90 days?
• How does AIS support the professional development and career growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These interview questions are designed to assess the company's strategic priorities, career development opportunities, and work environment. They can help candidates make informed decisions about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of the role and your fit with AIS's company culture and values
• If applicable, prepare examples of your work or projects that showcase your marketing and analytical skills
• Follow up with the recruiter, Kanchisar Dunmai, one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.