Marketing Specialist - Entry Level

📌 Core Information

🔹 Job Title: Marketing Specialist - Entry Level

🔹 Company: SMG Inc

🔹 Location: York, PA

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Entry Level

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Providing exceptional customer experience through tailored product recommendations
• Managing diverse customer interactions with empathy, patience, and consistency
• Processing new orders and escalating customer complaints
• Staying current on products, services, and industry-related news
• Participating in daily training sessions and virtual networking opportunities

ASSUMPTION: This role requires strong interpersonal skills and a customer-centric mindset. Previous customer service or sales experience would be beneficial but not required.

📋 Key Responsibilities

✅ Deliver an exceptional customer experience by understanding customer needs and providing tailored product recommendations

✅ Meet with customers daily and maintain a high degree of courtesy, professionalism, and kindness

✅ Track and process new orders, account upgrades, and escalate customer complaints to the appropriate department

✅ Maintain a broad working knowledge of all products, services, and promotions available to customers

✅ Participate in daily training sessions, virtual networking opportunities, and conference calls to review and discuss customer satisfaction targets

✅ May assist in onboarding, training, and mentoring new employees contingent on success and reputation within the firm

✅ Perform other duties as assigned by Senior Management

ASSUMPTION: This role involves a significant amount of customer interaction, requiring strong communication and active listening skills.

🎯 Required Qualifications

Education: High school diploma or equivalent required. Associate's or bachelor's degree in marketing, communications, or a related field preferred.

Experience: No prior experience required. Previous customer service or sales experience a plus.

Required Skills:

• Empathy, patience, and consistency in managing diverse customer interactions
• Adaptability to handle various customer scenarios and challenges
• Clear communication skills to explain products and services effectively
• Strong work ethic and ability to manage time effectively
• Knowledge of telecommunications industry a plus but not required
• Thick skin to accept negative feedback and work on improvement

Preferred Skills:

• Previous experience in customer service, sales, or a related field
• Fluency in a second language
• Basic knowledge of CRM software

ASSUMPTION: While no prior experience is required, candidates with previous customer service or sales experience may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $50,000 per year. This is an estimate based on industry standards for entry-level marketing positions in the York, PA area.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee training and development opportunities

Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM. Occasional evenings and weekends may be required to meet customer needs.

ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: SMG Inc operates in the professional training and coaching industry, focusing on web-based business communications technology and people performance training.

Company Size: SMG Inc has 51-200 employees, providing a mid-sized company environment with opportunities for growth and development.

Founded: SMG Inc was founded in 2003, with over two decades of experience in providing communication and training solutions to businesses.

Company Description:

• SMG Inc offers web-based business communications technology and people performance training
• The company provides solutions, services, and programs designed to increase productivity, revenue, and overall savings in a company's communication plan
• SMG Inc is a conglomerate of technology and educational offerings for business communication and performance improvement

Company Specialties:

• Web 2.0 contemporary business communications technology systems and design
• Leadership training for management, executives, and teams
• Business video production nationwide

Company Website: http://www.smgconsults.com

ASSUMPTION: SMG Inc's focus on customer satisfaction and continuous learning makes it an attractive option for candidates seeking a customer-centric work environment.

📊 Role Analysis

Career Level: This role is an entry-level position, providing an excellent opportunity for candidates to start their careers in marketing.

Reporting Structure: The Marketing Specialist - Entry Level will report directly to the Communications Manager and work closely with the sales and customer service teams.

Work Arrangement: This is an on-site position, requiring candidates to work from the company's office in York, PA. Occasional remote work may be considered based on individual performance and team needs.

Growth Opportunities:

• Progression to a Marketing Coordinator or similar role with increased responsibilities
• Expansion into other areas of the business, such as sales or customer service
• Opportunities to mentor and train new employees

ASSUMPTION: This entry-level role offers a clear path for career growth and development within the company.

🌍 Location & Work Environment

Office Type: SMG Inc's office in York, PA is a professional and collaborative work environment, fostering open communication and teamwork.

Office Location(s): 8880 Rio San Diego Drive, Suite 800, San Diego, CA 92122, US

Geographic Context:

• York, PA is a mid-sized city with a population of approximately 45,000 people
• The city offers a mix of urban and suburban living, with a variety of housing options and amenities
• York is located about an hour north of Baltimore, MD, and two hours west of Philadelphia, PA, providing easy access to major metropolitan areas

Work Schedule: Full-time, Monday-Friday, 8:30 AM - 5:00 PM. Occasional evenings and weekends may be required to meet customer needs.

ASSUMPTION: The York, PA office provides a supportive and collaborative work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-person or virtual interview with the Communications Manager to discuss role responsibilities and company culture
• Final interview with a panel of team members to evaluate problem-solving skills and cultural fit
• Background check and reference checks before extending an offer

Key Assessment Areas:

• Customer service and communication skills
• Adaptability and problem-solving skills
• Cultural fit and alignment with company values
• Knowledge of telecommunications industry (a plus but not required)

Application Tips:

• Tailor your resume and cover letter to highlight your customer service, sales, or related experience
• Demonstrate your strong communication skills and ability to manage diverse customer interactions
• Showcase your adaptability and willingness to learn in a fast-paced environment
• Prepare examples of how you have handled challenging customer situations in the past

ATS Keywords: Customer service, sales, marketing, telecommunications, product recommendations, customer experience, adaptability, clear communication, work ethic, knowledge, thick skin

ASSUMPTION: The interview process for this role will focus on assessing candidates' communication skills, adaptability, and cultural fit, with a strong emphasis on customer service and sales experience.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Customer service and communication tools (e.g., Zendesk, Freshdesk)
• Telecommunications industry-specific software and platforms

ASSUMPTION: Familiarity with CRM software and customer service tools is a plus but not required. Training will be provided for successful candidates.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric mindset
• Continuous learning and improvement
• Collaboration and teamwork
• Adaptability and resilience

Work Style:

• Fast-paced and dynamic work environment
• Strong focus on customer service and satisfaction
• Opportunities for professional growth and development
• Collaborative and supportive team culture

Self-Assessment Questions:

• Do you thrive in a fast-paced, customer-centric work environment?
• Are you adaptable and able to handle diverse customer scenarios with ease?
• Do you have a strong work ethic and a commitment to continuous learning?
• Are you a team player who values collaboration and open communication?

ASSUMPTION: SMG Inc values candidates who are adaptable, customer-focused, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Handling irate or difficult customers with professionalism and patience
• Managing a high volume of customer interactions in a fast-paced environment
• Adapting to changes in products, services, or promotions as they become available
• Balancing customer service responsibilities with administrative tasks and training sessions

ASSUMPTION: While this role presents unique challenges, successful candidates will be able to manage diverse customer interactions with empathy, patience, and consistency.

📈 Similar Roles Comparison

• Unlike other entry-level marketing roles, this position focuses heavily on customer service and sales, providing an excellent opportunity for candidates to develop strong communication and interpersonal skills
• This role offers a clear path for career growth and development within the company, with opportunities to mentor and train new employees
• Compared to other entry-level marketing positions, this role may require more customer interaction and less focus on traditional marketing tasks, such as social media management or content creation

ASSUMPTION: This entry-level marketing role offers a unique blend of customer service, sales, and marketing responsibilities, providing an excellent opportunity for candidates to develop a strong foundation in the industry.

📝 Sample Projects

• Developing and implementing a customer referral program to encourage satisfied customers to refer their friends and family to the company's services
• Creating and distributing customer satisfaction surveys to gather feedback and identify areas for improvement in the customer experience
• Collaborating with the sales and customer service teams to create targeted marketing campaigns that drive customer engagement and loyalty

ASSUMPTION: These sample projects demonstrate the customer-centric focus of this role and the importance of collaboration and teamwork in achieving success.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does this role fit into the company's overall marketing strategy, and what are the opportunities for growth and development?
• What are the most important qualities and skills you are looking for in a candidate for this position?
• How does the company support the professional growth and development of its employees?
• What are the most rewarding aspects of working in this role and at SMG Inc?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your customer service, sales, or related experience
• Prepare examples of how you have handled challenging customer situations in the past
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.