Marketing Specialist Europe

📌 Core Information

🔹 Job Title: Marketing Specialist Europe

🔹 Company: Zoll GmbH

🔹 Location: Germany (preferably North Rhine-Westphalia)

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (with 25% travel, mainly in EMEA)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing initiatives for EMS product lines in Europe
• Managing Zoll's presence at events and international trade shows across the region
• Collaborating with regional and global teams to ensure compliance with global marketing guidelines
• Conducting market research and analysis to inform marketing strategies

ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on driving market growth and enhancing Zoll's brand presence in Europe.

📋 Key Responsibilities

✅ Develop and execute strategic marketing plans to drive EMS product line growth in Europe

✅ Manage Zoll's presence at events and trade shows, including logistics and on-site representation

✅ Collaborate with regional and global marketing teams to ensure consistent branding and messaging

✅ Conduct market research and analysis to identify trends, competitors, and opportunities

✅ Provide functional support to the EMS team and business partners as needed

ASSUMPTION: Success in this role will require strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, or a related field

Experience: At least 2 years of experience in a marketing role with sales support and event participation

Required Skills:

• Fluent German and excellent English skills
• Proven ability to work effectively in a matrix organization
• Strong analytical and project management skills
• Excellent communication and stakeholder engagement skills
• Ability to adapt to a fast-paced, changing environment
• Proficient in MS Office Suite, with experience in SFDC and digital asset management tools a plus

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with the medical device industry
• Experience working with remote teams

ASSUMPTION: Candidates with experience in B2B marketing, event management, and market research will be well-suited to this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and market rates for marketing roles in Germany)

Benefits:

• Health insurance
• Pension plan
• Flexible working hours
• Home office equipment allowance

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 201-500 employees

Founded: 1984 (as Zoll Medical Corporation in the US; Zoll GmbH was established in Germany in 2000)

Company Description:

• Zoll is a global leader in medical devices and software solutions, dedicated to saving lives
• The company's Cardiac Management Solutions (CMS) business unit focuses on protecting and treating heart patients
• Zoll's LifeVest® wearable cardioverter-defibrillator has been worn by hundreds of thousands of patients worldwide and has saved thousands of lives

Company Specialties:

• Cardiac Management Solutions
• Medical Device Manufacturing
• Software Solutions for Healthcare

Company Website: https://lifevest.zoll.com/de

ASSUMPTION: Zoll's focus on saving lives and improving patient outcomes makes it an attractive employer for individuals passionate about making a difference in healthcare.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports to the EMS EMEA-LATAM Marketing Director

Work Arrangement: Remote, with 25% travel, mainly in EMEA

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing department
• Opportunities to work on cross-functional projects and collaborate with other departments
• Possibility to gain international experience and expand professional network

ASSUMPTION: This role offers strong potential for professional growth and development within a dynamic, global organization.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel to the company's headquarters in Cologne, Germany

Office Location(s): Emil-Hoffmann-Str. 13, Köln, NRW 50996, DE

Geographic Context:

• Cologne is the fourth-largest city in Germany, with a vibrant cultural scene and a strong economy
• The city is well-connected by public transportation and has an international airport
• Cologne is home to several major corporations and is a hub for the healthcare and technology industries

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance, while occasional travel offers opportunities to engage with colleagues and clients in person.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening
• First-round interview with the hiring manager
• Second-round interview with additional team members
• Final interview with the director or another senior leader

Key Assessment Areas:

• Marketing and project management skills
• Language proficiency in German and English
• Adaptability and cultural fit
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of Zoll's mission and the role's responsibilities in your application materials
• Prepare examples of your past marketing campaigns, events, or market research projects to discuss during the interview

ATS Keywords: Marketing, Strategic Planning, Event Management, Market Research, Sales Support, Teamwork, Stakeholder Engagement, Digital Asset Management, Fluent German, Excellent English

ASSUMPTION: Zoll's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the organization's needs.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• Salesforce (SFDC)
• Digital Asset Management tools (e.g., Brandfolder, Bynder)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: Familiarity with these tools is preferred, but not required, and training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Innovative
• Collaborative
• Accountable
• Committed to excellence

Work Style:

• Adaptable and flexible
• Results-driven and proactive
• Strong communicator and team player
• Analytical and detail-oriented

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you approach collaborating with remote team members?

ASSUMPTION: Zoll values candidates who demonstrate a strong work ethic, a commitment to patient-centered care, and the ability to thrive in a dynamic, collaborative environment.

⚠️ Potential Challenges

• Occasional travel requirements may disrupt personal schedules and routines
• Working remotely may present challenges in maintaining work-life balance
• The fast-paced nature of the role may require adaptability and quick decision-making
• Candidates may face competition from other experienced marketing professionals

ASSUMPTION: These challenges can be mitigated by effective time management, open communication, and a strong commitment to personal and professional growth.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Coordinator position, but with a focus on the European market and EMS product lines
• Compared to other marketing roles in the medical device industry, this position requires a strong understanding of both B2B and B2C marketing strategies
• Career progression may involve taking on additional responsibilities, such as managing a team or expanding into new markets

ASSUMPTION: Candidates with experience in similar marketing roles, particularly within the medical device industry, will find this position to be a strong fit for their skills and career goals.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new EMS product in Europe
• Conducting market research to identify trends and opportunities in the European EMS market
• Managing Zoll's presence at an international trade show, including logistics, on-site representation, and follow-up

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Marketing Specialist Europe may undertake in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Zoll's EMS product lines in Europe?
• Can you describe the team structure and dynamics within the marketing department?
• What are the most significant challenges facing the EMS product lines in Europe, and how can this role address them?
• How does Zoll support the professional development and growth of its employees?
• What is the company's approach to work-life balance, particularly for remote employees?

ASSUMPTION: Asking thoughtful, informed questions demonstrates a candidate's interest in the role and commitment to understanding the company's needs and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns, events, or market research projects to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.