📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Ma Labs, Inc
🔹 Location: San Jose, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing and analyzing marketing campaigns to drive results
- Supporting the development of channel marketing programs
- Managing marketing events and ensuring their success
- Contributing to SEO and digital marketing efforts
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to multitask and meet deadlines.
📋 Key Responsibilities
✅ Execute and analyze marketing campaigns, translating data into actionable insights for continuous improvement
✅ Support Marketing Managers in developing and implementing effective channel marketing programs
✅ Partner with Product Managers and Sales to create and deliver integrated marketing and sales programs
✅ Design compelling promotions and meticulously track campaign performance to ensure ROI
✅ Develop proficiency in providing business insights through data analysis of marketing activities, including SEO and social media performance
✅ Initiate, design, and execute comprehensive marketing events, ensuring seamless delivery and impactful results
✅ Evaluate sales incentive reports and develop innovative promotion proposals to maximize sales
✅ Supporting Marketing Director in various projects as required
ASSUMPTION: This role requires a high level of detail orientation, strong organizational skills, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or business related fields
Experience: 2-5 years of experience in marketing, with a focus on campaign execution, data analysis, and event management
Required Skills:
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Experience in executing successful marketplace sales campaigns and social media marketing
- Demonstrable experience in marketing data analytics and e-commerce
- Ability to interpret a wide variety of technical and numerous data
- Strong MS Excel and PowerPoint skills and ability to show excel project portfolio (required)
Preferred Skills:
- Excellent interpersonal and communication skills, strong teamwork skills, and the ability to collaborate and drive enthusiasm at every level
- Ability to multitask and deliver projects by deadlines
- Excellent attention to details and well organized
- Understanding of the channel distribution market is a plus
- Understanding of the computer hardware business is a plus
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and a strong understanding of the marketing funnel are likely to be essential for success in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in the San Jose area)
Benefits:
- Health Insurance (medical, dental, vision, other optional insurances)
- Paid Holidays, Paid Time Off and Paid Sick Leave
- 401(k) Program
- Employee Referral Program
- Employee Discounts
- Employee Appreciation Events
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for event schedules
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ma Labs operates in the competitive computer hardware manufacturing industry, with a focus on distribution and sales.
Company Size: Ma Labs is a mid-sized company with 201-500 employees, providing a structured yet agile work environment.
Founded: Ma Labs was founded in 1983 and has since built a strong reputation for reliability and customer care in the computer hardware distribution market.
Company Description:
- Ma Labs is a trusted and reliable computer and IT component distributor, with a diverse and expansive array of hardware and software technologies.
- The company is headquartered in Silicon Valley and has 8 other hubs strategically located throughout the world, enabling prompt delivery to wholesalers, resellers, and businesses.
- Ma Labs has received multiple awards from numerous publications for superior service, demonstrating a commitment to outstanding customer care.
Company Specialties:
- Computer hardware distributor
- Computer component distributor
Company Website: www.malabs.com
ASSUMPTION: Ma Labs' extensive distribution experience and commitment to customer care make it an attractive employer in the computer hardware industry.
📊 Role Analysis
Career Level: This role is suited for a mid-career marketing professional seeking to grow their skills in campaign execution, data analysis, and event management.
Reporting Structure: The Marketing Specialist reports directly to the Director of Marketing and works closely with Marketing Managers, Product Managers, and Sales teams.
Work Arrangement: This is an on-site, full-time position with a typical workweek of Monday-Friday, 9:00 AM - 5:00 PM. However, flexibility is required to accommodate event schedules.
Growth Opportunities:
- Progression to a Senior Marketing Specialist or Marketing Manager role
- Expanding skills in digital marketing, SEO, and data analysis
- Gaining experience in channel marketing program development and management
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Ma Labs' headquarters is a modern, professional office environment located in San Jose, California.
Office Location(s): 2075 North Capitol Avenue, San Jose, California 95132, United States
Geographic Context:
- San Jose is the third-largest city in California and is known for its vibrant tech industry and diverse cultural scene.
- The city offers a mix of urban and suburban living options, with numerous parks, museums, and entertainment venues.
- San Jose has a Mediterranean climate, with mild, wet winters and warm, dry summers.
Work Schedule: The typical work schedule for this role is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event schedules.
ASSUMPTION: The San Jose office provides a collaborative and dynamic work environment, with easy access to numerous amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Case study or project presentation to evaluate analytical and creative thinking
- Final interview with the Director of Marketing to discuss long-term career goals and fit within the team
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign planning and execution experience
- Event management and coordination skills
- Communication and interpersonal skills
Application Tips:
- Highlight specific examples of successful marketing campaigns and events you've managed in the past
- Demonstrate your proficiency in data analysis tools and your ability to draw insights from data
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
ATS Keywords: Marketing Campaigns, Data Analysis, Channel Marketing, Event Management, Digital Marketing, SEO, Social Media, MS Excel, PowerPoint, Market Research, E-commerce
ASSUMPTION: Ma Labs uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the visibility of your application.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Google Analytics
- Social media platforms (Facebook, LinkedIn, Twitter)
- Event management software (e.g., Eventbrite, Bizzabo)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Familiarity with these tools and technologies is expected, and proficiency in additional marketing software may be an asset.
👔 Cultural Fit Considerations
Company Values:
- Reliability: Ma Labs prides itself on being a trusted and reliable partner for its customers
- Customer Care: The company is committed to providing outstanding customer care and support
- Continuous Improvement: Ma Labs values a culture of continuous learning and improvement
Work Style:
- Collaborative: Ma Labs encourages teamwork and collaboration across departments
- Data-Driven: The company values evidence-based decision making and continuous improvement
- Adaptable: Ma Labs requires employees to be flexible and adaptable to changing market conditions
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven work environment?
- Are you comfortable working in a fast-paced, dynamic industry?
- Do you have a proven track record of successful marketing campaign execution and event management?
ASSUMPTION: Ma Labs values employees who are adaptable, data-driven, and committed to continuous improvement and customer care.
⚠️ Potential Challenges
- The competitive nature of the computer hardware industry may require frequent market analysis and adaptation
- Managing multiple marketing campaigns and events simultaneously may be challenging and require strong organizational skills
- The role may require occasional work outside of standard business hours to accommodate event schedules
- The San Jose area has a relatively high cost of living compared to other regions in the United States
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work flexible hours, and adapt to a competitive market.
📈 Similar Roles Comparison
- Compared to a Marketing Coordinator role, this position requires more strategic thinking and data analysis
- Unlike a Marketing Manager role, this position does not involve direct team management or budget allocation
- Compared to a Digital Marketing Specialist role, this position places a greater emphasis on event management and channel marketing
ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar marketing positions.
📝 Sample Projects
- Developing and executing a targeted social media campaign to promote a new product launch
- Analyzing SEO performance and implementing improvements to increase organic traffic
- Planning and managing a large-scale industry event, including vendor coordination, logistics, and promotion
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Marketing Specialist role at Ma Labs.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle and how this role contributes to it?
- How does Ma Labs support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, particularly for roles that may require flexible hours?
- How does Ma Labs measure the success of its marketing campaigns and events?
- What are the most challenging aspects of this role, and how has the current Marketing Specialist team member(s) addressed them?
ASSUMPTION: These interview questions will help applicants better understand the role, the company culture, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for your interview by researching Ma Labs' industry and company culture, and practicing your responses to common marketing interview questions
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
