Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Avolve Software Group

🔹 Location: Remote (open to candidates based in North America)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Supporting the Growth Marketing Manager in demand generation efforts
• Building and executing digital marketing campaigns, including emails and landing pages
• Managing social media content and partner marketing efforts
• Monitoring campaign performance and providing reports on lead activity

ASSUMPTION: This role requires a strong understanding of B2B digital marketing and proficiency in HubSpot. The ideal candidate will have experience in B2B or B2G marketing and be comfortable working remotely.

📋 Key Responsibilities

✅ Build and schedule email campaigns and communications using HubSpot

✅ Create and optimize landing pages that convert traffic

✅ Manage and publish social content across platforms (LinkedIn, X/Twitter, YouTube)

✅ Coordinate joint marketing efforts with partners, including co-branded campaigns, asset development, and lead tracking

✅ Monitor campaign performance and provide reporting on lead activity

✅ Maintain and update marketing calendars, tools, and trackers

✅ Assist in the management and updating of the corporate website

✅ Conduct basic SEO tasks to support organic traffic growth

✅ Ensure alignment of landing pages and content with campaign messaging

✅ Support the coordination and promotion of webinars, events, and sponsorships

ASSUMPTION: The Marketing Specialist will be expected to work independently and manage multiple projects simultaneously. Strong organizational and communication skills are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of professional B2B or B2G experience in digital marketing

Required Skills:

• Proficient in HubSpot
• Experience with email marketing and landing page creation
• Basic design skills (Canva tools preferred)
• Proficient in Excel, PowerPoint, and Microsoft Office Suite
• Outstanding organizational skills, task and detail-oriented, with the ability to manage multiple projects
• Strong communications skills and a self-starter

Preferred Skills:

• Experience working in B2B SaaS or government technology
• Familiarity with SEO practices and performance metrics
• Knowledge of project management tools such as Asana, Trello, or Monday.com
• Experience creating or managing content for LinkedIn, YouTube, and X/Twitter

ASSUMPTION: While not required, having experience in the B2B SaaS or government technology industry would be beneficial for this role. Familiarity with SEO practices and project management tools would also be advantageous.

💰 Compensation & Benefits

Salary Range: $55,000 - $60,000/yr DOE

Benefits:

• Group Medical, Dental, Vision, and Life Insurance
• 401k
• Paid Time Off
• Paid Sick Leave & Holidays

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and location. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Electronic Plan Review Solutions

Company Size: 51-200 employees (Mid-sized company)

Founded: 2007 (18 years ago)

Company Description:

• Avolve delivers the most trusted and proven electronic plan review solutions on the market, ProjectDox and DigEplan
• Enables 330+ customers to streamline and enhance operational efficiency for development services
• Highly-rated customer support and commitment to the highest security levels

Company Specialties:

• Eplan Submission and Review Software
• Electronic Plan Review

Company Website: avolvesoftware.com

ASSUMPTION: Avolve Software Group is a mid-sized company with a strong focus on customer support and security. They have been in business for 18 years and specialize in electronic plan review solutions for development services.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: Reports directly to the Growth Marketing Manager

Work Arrangement: Fully Remote (open to candidates based in North America)

Growth Opportunities:

• Potential to grow into a senior marketing role as the company expands
• Opportunities to work on various marketing campaigns and projects
• possibility to gain experience in B2B SaaS or government technology industry

ASSUMPTION: This role offers growth opportunities for the right candidate, including potential advancement to a senior marketing role and experience working in the B2B SaaS or government technology industry.

🌍 Location & Work Environment

Office Type: Fully Remote (open to candidates based in North America)

Office Location(s): Scottsdale, Arizona (Headquarters), Bath, UK, Derby, UK, Sydney, Australia

Geographic Context:

• Scottsdale, Arizona: A suburb of Phoenix, known for its high-quality living and vibrant culture
• Bath, UK: A historic city in southwest England, known for its Roman-built baths
• Derby, UK: A city in the East Midlands of England, known for its rich industrial heritage
• Sydney, Australia: The largest city in Australia, known for its iconic landmarks and multicultural population

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote work arrangement allows for a flexible work schedule and the ability to work from various locations within North America.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or project presentation
• Final interview with the Growth Marketing Manager

Key Assessment Areas:

• Digital marketing skills and experience
• HubSpot proficiency
• Organizational and communication skills
• Cultural fit with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your previous marketing campaigns and their results
• Be ready to discuss your experience with HubSpot and other marketing tools
• Research Avolve Software Group and be prepared to discuss how your skills and experiences align with the company's mission and values

ATS Keywords: Digital Marketing, Email Marketing, Landing Page Creation, HubSpot, B2B, B2G, Marketing Campaigns, Social Media Management, SEO, Project Management

ASSUMPTION: The application process for this role is likely to involve a technical assessment or project presentation, as well as interviews with the HR team and the Growth Marketing Manager. Applicants should be prepared to discuss their digital marketing skills and experience, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• HubSpot
• Canva
• Microsoft Office Suite (Excel, PowerPoint)
• Project management tools (Asana, Trello, or Monday.com)
• SEO tools (Google Analytics, SEMrush, Ahrefs)

ASSUMPTION: The Marketing Specialist will be expected to be proficient in HubSpot and have experience with email marketing and landing page creation. Familiarity with project management tools and SEO tools would also be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Excellence-driven

Work Style:

• Remote-friendly and flexible
• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you have experience working remotely and managing your time effectively?
• Are you comfortable using data and analytics to inform your marketing strategies?
• Do you thrive in a collaborative, team-oriented environment?
• Are you adaptable and open to change, especially in a remote work setting?

ASSUMPTION: Avolve Software Group values a customer-focused, innovative, and collaborative work environment. Applicants should be comfortable working remotely and be results-driven, data-focused, and adaptable.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• Managing multiple projects and deadlines may be challenging for some individuals
• The fast-paced nature of the digital marketing industry may require continuous learning and adaptation
• Working with partners and coordinating joint marketing efforts may present unique challenges

ASSUMPTION: The fully remote work arrangement and fast-paced nature of the digital marketing industry may present unique challenges for some individuals. Applicants should be prepared to manage their time effectively, work independently, and be adaptable to change.

📈 Similar Roles Comparison

• This role is similar to a B2B Marketing Specialist or Demand Generation Specialist, but with a focus on electronic plan review solutions
• Unlike other B2B marketing roles, this position requires experience with government technology and a strong understanding of the B2G marketing landscape
• Career progression in this role may lead to senior marketing roles within the company or related fields, such as B2B SaaS or government technology

ASSUMPTION: While this role is similar to other B2B Marketing Specialist or Demand Generation Specialist positions, it requires experience with government technology and a strong understanding of the B2G marketing landscape. Applicants should be prepared to discuss their relevant experience and how it applies to this specific role.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote a new electronic plan review solution
• Creating and optimizing landing pages to improve conversion rates and generate leads
• Managing social media content and coordinating with partners to promote joint marketing efforts

ASSUMPTION: The Marketing Specialist will be expected to work on various marketing campaigns and projects, requiring strong organizational and communication skills. Applicants should be prepared to discuss their relevant experience and how it applies to these specific projects.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the growth and development of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company collaborate with partners to promote joint marketing efforts, and what role will I play in this process?

ASSUMPTION: Applicants should be prepared to ask thoughtful questions about the company's marketing strategy, growth opportunities, and how their role will contribute to the team's success. They should also be prepared to discuss their relevant experience and how it applies to the specific projects and challenges facing the marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous marketing campaigns and their results
• Be ready to discuss your experience with HubSpot and other marketing tools
• Research Avolve Software Group and be prepared to discuss how your skills and experiences align with the company's mission and values
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.