📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Compass
🔹 Location: Wellesley, Massachusetts, United States
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: No (100% in-office)
🚀 Job Overview
Key aspects of this role include:
- Supporting real estate agents' marketing initiatives from concept to execution
- Project managing custom agent marketing needs, including managing design workflow and liaising with vendors
- Developing marketing strategies and recommendations to maximize agents' budget effectiveness
- Acting as a subject matter expert by understanding market performance, client account needs, and regional nuances
- Providing "surprise & delight" experiences for agents through personalized recognition and targeted marketing strategies
ASSUMPTION: This role focuses on supporting real estate agents' marketing efforts, requiring strong project management, communication, and strategic thinking skills.
📋 Key Responsibilities
✅ Support execution of marketing initiatives for real estate agents, resulting in business growth and satisfaction
✅ Project manage the creation of custom agent marketing needs, including managing the design workflow, liaising with vendors, communicating updates with agents, and following up on success/metrics post-campaign
✅ Develop marketing strategies and recommendations that cut through the noise and allow agents to maximize their budget effectiveness against tactics that grow their business and achieve their goals
✅ Act as a subject matter expert by deeply understanding market performance, client account needs, Compass tools and programming, and regional nuances
✅ Skilled communicator with great interpersonal skills; building and maintaining relationships with empathy while handling objections comes naturally
✅ Move quickly to organize and assemble templated creative work such as print ads, brochures, and more utilizing InDesign
✅ Provide “surprise & delight” experiences for agents, from personalized recognition notes to proactively crafting targeted marketing strategies
✅ Be a culture carrier who inspires and empowers those around you with a positive and constructive approach to creating and implementing change
ASSUMPTION: This role requires a strong understanding of marketing strategy and planning, with the ability to identify the right tactics across multiple marketing channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of marketing experience
Required Skills:
- Excellent project management skills with a proven track record of meeting deadlines
- Ability to work independently, taking ownership over your own accounts while working collaboratively in a team environment to drive best practices
- Meticulous attention to detail, highly organized
- Comfortable with a fast-paced environment, evolving responsibilities, and wearing multiple hats
- Passionate about the intersection of marketing and technology and the ability to speak to the benefits of it
- Proficiency in Adobe Creative Suite, specifically InDesign
Preferred Skills:
- Prior real estate industry experience
ASSUMPTION: Candidates should have a strong foundation in marketing strategy and project management, with a willingness to adapt to a fast-paced environment and evolving responsibilities.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in the real estate industry)
Benefits:
- Paid vacation, holidays, sick time, parental leave, and recharge leave
- Medical, tele-health, dental, and vision benefits
- 401(k) plan and flexible spending accounts (FSAs)
- Commuter program, life and disability insurance
- Employee Assistance Program and pet insurance
Working Hours: Full-time (40 hours per week), Monday-Friday, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Specialist with 2-5 years of experience in the real estate industry. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate. Compass is a real estate technology company that operates in 22+ regions across the United States, providing an end-to-end platform that supports the entire buying and selling workflow.
Company Size: 1,001-5,000 employees. As a mid-sized company, Compass offers a collaborative, energetic culture with opportunities for growth and mobility.
Founded: 2012. Founded by Ori Allon and Robert Reffkin, Compass has grown to become a leading real estate technology company.
Company Description:
- Compass is a real estate technology company with a powerful end-to-end platform that supports the entire buying and selling workflow
- The company delivers an incomparable experience to both agents and their clients all in service of the Compass mission: to help everyone find their place in the world
- Compass operates in 22+ regions across the United States, including New York, Los Angeles, Chicago, San Francisco, Boston, and more
Company Specialties:
- Real Estate Technology
- End-to-End Platform
- Buying and Selling Workflow
Company Website: http://www.compass.com
ASSUMPTION: Compass is a well-established real estate technology company with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of marketing experience, looking to grow their career in the real estate industry.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with real estate agents and other marketing team members.
Work Arrangement: On-site, 100% in the Wellesley, MA office. Occasional remote work may be considered for specific projects or tasks.
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in the real estate industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Wellesley, MA
Geographic Context:
- Wellesley is a suburban town located approximately 12 miles west of Boston, offering a mix of urban and rural living
- The area is known for its excellent schools, safe neighborhoods, and abundant recreational opportunities
- Commuting to and from the office is convenient, with easy access to public transportation and major highways
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The Wellesley office offers a modern, collaborative work environment with easy access to public transportation and major highways.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager (30 minutes)
- On-site interview with the Marketing Manager and a member of the Marketing Team (60 minutes)
- Final interview with the Director of Marketing (30 minutes)
Key Assessment Areas:
- Marketing strategy and planning
- Project management skills
- Communication and interpersonal skills
- Cultural fit and alignment with Compass' mission and values
Application Tips:
- Highlight your relevant marketing experience and achievements in your resume and cover letter
- Tailor your application to demonstrate your understanding of the real estate industry and Compass' mission
- Prepare examples of your marketing work, including campaigns, projects, or initiatives that showcase your skills and accomplishments
ATS Keywords: Marketing Specialist, Real Estate Marketing, Project Management, Marketing Strategy, Adobe InDesign, Agent Marketing, Branding, Digital Marketing, Print Advertising
ASSUMPTION: The interview process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit with Compass' mission and values.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (Asana, Trello, Jira)
- CRM software (HubSpot, Salesforce, Zoho CRM)
- Marketing automation tools (Marketo, Pardot, HubSpot Marketing)
ASSUMPTION: This role requires proficiency in Adobe Creative Suite, with a focus on InDesign, as well as experience with project management and marketing automation tools.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Do the Right Thing
- One Compass
- Innovate & Improve
- Customers Always
Work Style:
- Collaborative and team-oriented
- Fast-paced and adaptable
- Data-driven and analytical
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you embody Compass' core values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment or responsibilities. How did you handle it?
- How do you prioritize and manage multiple projects and deadlines simultaneously?
ASSUMPTION: Compass values candidates who are collaborative, adaptable, data-driven, and customer-focused, with a strong commitment to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously in a fast-paced environment
- Adapting to evolving responsibilities and changes in the work environment
- Working with a diverse range of real estate agents with varying marketing needs and preferences
- Balancing the need for personalized marketing strategies with the efficiency of templated creative work
ASSUMPTION: This role may present challenges in managing multiple projects and adapting to a fast-paced environment, but offers opportunities for growth and professional development.
📈 Similar Roles Comparison
- Marketing Specialist vs. Marketing Coordinator: This role requires more strategic thinking, project management, and autonomy than a Marketing Coordinator position
- Real Estate Marketing vs. General Marketing: This role focuses on real estate-specific marketing strategies and tactics, with a deep understanding of the real estate industry and its unique nuances
- Compass vs. Other Real Estate Companies: Compass is a technology-driven real estate company, offering a more innovative and forward-thinking work environment compared to traditional real estate companies
ASSUMPTION: This role is unique in its focus on real estate marketing strategy and project management, with opportunities for growth and innovation within a technology-driven company.
📝 Sample Projects
- Developing a targeted marketing campaign to promote a real estate agent's listings on social media, email, and print channels
- Creating a custom branding package for a real estate agent, including logo design, color scheme, and typography
- Managing the production and distribution of a real estate agent's direct mail campaign, including coordinating with vendors and tracking delivery metrics
ASSUMPTION: These sample projects demonstrate the range of marketing initiatives and responsibilities for this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Compass and its real estate agents?
- What are the most significant challenges facing real estate agents in the Wellesley market, and how can this role help address them?
- How does Compass support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Compass foster a collaborative and inclusive work environment, particularly for remote or hybrid team members?
ASSUMPTION: These key questions help candidates better understand the role's strategic importance, challenges, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of your marketing work, including campaigns, projects, or initiatives that showcase your skills and accomplishments
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
