📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Fives
🔹 Location: Hebron, Connecticut, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Designing and producing marketing materials that align with brand guidelines
- Planning and executing multi-channel marketing campaigns
- Tracking campaign performance and providing insights to optimize results
- Managing and updating website content using a CMS
- Collaborating with internal teams and external partners to support marketing initiatives
ASSUMPTION: This role requires a proactive, multi-talented individual with a solid foundation in graphic and visual design who is eager to contribute across all areas of marketing.
📋 Key Responsibilities
✅ Design and produce marketing materials (digital and print) that align with brand guidelines
✅ Plan and execute multi-channel marketing campaigns (email, social, digital, web)
✅ Track campaign performance and provide insights to optimize results
✅ Manage and update website content using a CMS; support basic HTML/CSS tasks
✅ Collaborate with internal teams and external partners to support marketing initiatives
✅ Create and edit content for email, web, and social with a focus on clarity, SEO, and audience engagement
✅ Leverage HubSpot for campaign automation, segmentation, and performance tracking
✅ Support trade shows, customer events, and internal initiatives as needed
✅ Maintain marketing assets and promotional inventory
ASSUMPTION: The role involves a wide range of marketing activities, from campaign execution and data analysis to content creation and web updates.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design, Visual Communications, Multimedia, Marketing, Communications, Business, or related field
Experience: 2-4 years of hands-on marketing experience
Required Skills:
- Strong design sense and proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Comfortable with web tools, CMS platforms, and basic HTML/CSS
- Clear, concise communicator with solid copywriting and editing skills
- Strong analytical mindset with the ability to interpret and act on data
- Ability to manage multiple projects, deadlines, and shifting priorities
- Team player with a high level of initiative and a can-do attitude
Preferred Skills:
- Social media content creation and management
ASSUMPTION: Candidates should have a Bachelor's degree in a relevant field and 2-4 years of hands-on marketing experience. Strong design skills, proficiency in Adobe Creative Suite, and a clear communication style are essential.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee discounts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits are typical for a company of this size in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Industrial Machinery Manufacturing
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1812 (Over 200 years ago)
Company Description:
- Fives, an industrial engineering group, designs and supplies machines, process equipment, and production lines for the world's largest industrial players.
- The company's multisector expertise provides a global vision of industries and markets that yields a continuous source of innovation.
- Fives' R&D programs design forward-thinking industrial solutions that anticipate clients' needs in terms of profitability, safety, while maintaining compliance with environmental standards.
- The company aims to be a benchmark player in the development of the plant of the future.
Company Specialties:
- Steel
- Glass
- Aluminium
- Cement
- Logistics
- Energy
- Sugar
- Digitalisation
- Metal Additive Manufacturing
- Automotive
- Aerospace
- Minerals
- and Automation
Company Website: http://bit.ly/41jRjDR
ASSUMPTION: Fives is a large, established company with a diverse range of specialties and a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site (with occasional travel up to 30%)
Growth Opportunities:
- Potential career progression to Senior Marketing Specialist or Marketing Manager
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- possibility to contribute to the development of the plant of the future
ASSUMPTION: This role offers growth opportunities in terms of career progression, project diversity, and contributing to innovative initiatives.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Hebron, Connecticut, United States
Geographic Context:
- Hebron is a small town in New Haven County, Connecticut, with a population of approximately 12,000 people.
- The area offers a mix of rural and suburban living, with easy access to nearby cities such as Hartford and New Haven.
- The region is known for its rich history, cultural attractions, and outdoor recreational opportunities.
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with occasional flexibility for project needs)
ASSUMPTION: The work environment is a corporate headquarters in a small town setting, offering a mix of rural and suburban living with easy access to nearby cities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the marketing team
- Background check and offer
Key Assessment Areas:
- Design skills and proficiency in Adobe Creative Suite
- Communication and copywriting skills
- Analytical mindset and data interpretation
- Project management and organizational skills
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your design portfolio and provide examples of marketing campaigns you've worked on
- Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and adaptability
- Research the company and be ready to discuss how your skills and experiences align with their needs
ATS Keywords: Marketing Specialist, Graphic Design, Adobe Creative Suite, Campaign Management, Content Creation, HTML, CSS, CMS, SEO, Social Media, Data Analysis, Project Management
ASSUMPTION: The application process involves several stages, with a focus on assessing design skills, communication, analytical mindset, project management, and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- HubSpot (for campaign automation, segmentation, and performance tracking)
- HTML and CSS (for basic web tasks and CMS management)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics (for campaign performance tracking)
ASSUMPTION: The role requires proficiency in Adobe Creative Suite, HubSpot, and basic HTML/CSS. Familiarity with Microsoft Office Suite and Google Analytics is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Customer focus
- Collaboration
- Excellence
Work Style:
- Team-oriented and collaborative
- Results-driven and proactive
- Adaptable and open to feedback
- Strong attention to detail
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- How do your design skills and experience align with the company's focus on innovation and sustainability?
- Can you provide an example of a marketing campaign you've worked on that demonstrates your ability to manage multiple projects and deadlines?
- How do you approach feedback and continuous improvement in your work?
ASSUMPTION: Fives values innovation, sustainability, customer focus, collaboration, and excellence. Candidates should be team-oriented, results-driven, adaptable, detail-oriented, and able to work independently and manage multiple projects.
⚠️ Potential Challenges
- Working in a large, established company may have a slower pace of decision-making and change compared to smaller organizations
- The role may require occasional travel, which can be challenging for those who prefer a strictly on-site work arrangement
- The marketing team may have a high workload, requiring strong time management and prioritization skills
- The role may involve working with external partners, which can present unique challenges in terms of communication and project management
ASSUMPTION: While Fives offers many benefits and opportunities, candidates should be aware of potential challenges such as a slower pace of decision-making, occasional travel, high workload, and working with external partners.
📈 Similar Roles Comparison
- Marketing Specialist roles in smaller companies may offer more autonomy and faster-paced decision-making
- Roles in digital marketing agencies may provide more exposure to cutting-edge technologies and strategies
- Career progression in marketing may involve moving into specialized roles, such as SEO Specialist, Social Media Manager, or Content Strategist
ASSUMPTION: When considering this role, candidates should weigh the benefits and challenges of working in a large, established company versus smaller organizations or digital marketing agencies. They should also consider potential career paths within the marketing field.
📝 Sample Projects
- Developing a marketing campaign for a new product launch, including branding, messaging, and channel strategy
- Creating a series of social media graphics and posts to promote an upcoming event or webinar
- Designing and implementing a website redesign to improve user experience and SEO performance
ASSUMPTION: These sample projects illustrate the range of marketing activities that a Marketing Specialist might work on, from campaign development and branding to web design and SEO optimization.
❓ Key Questions to Ask During Interview
- What are the biggest marketing challenges facing the company in the next 1-2 years, and how does this role contribute to addressing them?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What opportunities are there for professional development and growth within the marketing team?
- How does the company support work-life balance for its employees?
- Can you describe a recent marketing campaign that the company has run, and what were the key takeaways from its success or failure?
ASSUMPTION: Asking these questions will help candidates better understand the role's priorities, team dynamics, growth opportunities, work-life balance, and the company's approach to marketing campaigns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your design work and marketing campaigns you've worked on
- Research the company and be ready to discuss how your skills and experiences align with their needs
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
