Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Lofty Inc.

🔹 Location: Phoenix, Arizona

🔹 Job Type: Full-time, Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Assisting in the development and implementation of marketing plans and strategies
• Event coordination and vendor management
• Content marketing initiatives and cross-functional team collaboration
• Managing multiple projects and priorities effectively

ASSUMPTION: This role requires strong organizational skills and the ability to multitask, as well as a solid understanding of B2B marketing principles.

📋 Key Responsibilities

✅ Plan and execute in-person and virtual events, including tradeshows, conferences, and webinars

✅ Coordinate logistics, sponsorships, speaker engagements, and post-event follow-ups

✅ Represent Lofty professionally at events, engaging with prospects, partners, and industry influencers

✅ Create and manage content calendars to ensure timely delivery of campaign assets

✅ Support the development of marketing materials such as emails, landing pages, flyers, videos, and graphics

✅ Collaborate with internal teams and external vendors to execute integrated marketing campaigns

✅ Coordinate with marketing agencies, contractors, and third-party vendors to support campaigns and creative projects

✅ Oversee Lofty’s social media presence in partnership with a third-party content team

✅ Assist with CRM data management and marketing automation tasks

✅ Support cross-functional communication with sales, customer success, and product teams to align initiatives

✅ Conduct research, enrich lead lists, and assist with segmentation for campaigns

✅ Jump in on special projects and marketing initiatives as needed

ASSUMPTION: This role requires strong communication, organizational, and project management skills, as well as the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years in B2B marketing roles, ideally with a technology focus

Required Skills:

• Strong understanding of B2B social media marketing, strategies, and tactics
• Experience with CRM and marketing automation platforms (HubSpot preferred)
• Comfortable building simple HTML emails and landing pages from templates
• Outstanding written and verbal communication skills
• An eye for great design! And the ability to create simple graphics using Canva
• Analytical and organizational skills including project management
• Team player who can work independently but loves to collaborate
• Comfortable working in Microsoft Excel with large amounts of data
• Self-starter who takes initiative, and acts with a high level of accountability
• Outgoing, upbeat and positive, with strong interpersonal skills
• Able to manage multiple projects simultaneously while maintaining high quality
• A passion for all things marketing, and a big appetite for learning!

Preferred Skills:

• Knowledge of the residential real estate industry

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite, particularly Excel, is likely required for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000 per year, plus a 20% performance bonus

Benefits:

• FREE medical coverage for employees for one of our plan options! And the ability to add dependents or choose an alternative plan and still receive a credit to keep costs down.
• Three weeks of paid time off, in addition to 10 holidays
• Up to 6 weeks of paid paternity time to bond with a new child
• Free access to SupportLinc, a global platform that provides on-demand care for personal or professional challenges
• Monthly team activities, quarterly town halls, open Q&A sessions, and other special events
• Leadership training, development journeys for core teams, and coaching/mentoring opportunities
• 401(k) company match and 100% company-paid life/AD&D insurance/short-term disability

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's responsibilities. The performance bonus is subject to meeting specific targets.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 51-200 employees

Founded: 2016

Company Description:

• Lofty (formerly Chime Technologies) provides an AI-powered platform that helps real estate professionals increase productivity and accelerate business growth.
• The platform automates marketing programs, streamlines the sales process, and maximizes collaboration between agents.
• Lofty has won multiple awards for its technology and has a strong reputation in the real estate industry.

Company Specialties:

• CRM
• Lead Generation
• Management
• and Real Estate

Company Website: lofty.com

ASSUMPTION: Lofty is a growing company with a strong focus on innovation and technology. It values collaboration and offers a supportive work environment.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports to the Marketing Director

Work Arrangement: Hybrid, with 3 days in-office per week

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• Opportunities to learn and develop new skills through training and mentoring programs
• Chance to work on high-impact projects and contribute to the company's growth

ASSUMPTION: This role offers a good balance between autonomy and collaboration, with opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in the Warehouse District of Downtown Phoenix

Office Location(s): 2828 N Central Ave, Phoenix, Arizona, US

Geographic Context:

• Phoenix is the capital and most populous city of Arizona, with a diverse economy and a growing tech industry
• The Warehouse District is a vibrant, up-and-coming neighborhood with a mix of residential, commercial, and cultural spaces
• The office is easily accessible by public transportation and offers ample parking

Work Schedule: Full-time, with a hybrid work arrangement (3 days in-office per week)

ASSUMPTION: The work environment is collaborative, supportive, and offers a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Hiring Manager
• In-person or virtual interview with the Marketing Director and other team members
• Final interview with the CEO or another executive team member

Key Assessment Areas:

• Marketing skills and experience
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Lofty's platform and be ready to discuss how you can contribute to its growth

ATS Keywords: B2B Marketing, Social Media Marketing, CRM, Marketing Automation, HTML, Communication Skills, Design Skills, Project Management, Microsoft Excel, Initiative, Interpersonal Skills, Multi-Project Management, Learning Agility, Residential Real Estate Knowledge

ASSUMPTION: The interview process is thorough and designed to assess both technical skills and cultural fit.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• Canva (graphic design)
• Microsoft Office Suite (word processing, spreadsheets, presentations)
• Event management software (e.g., Eventbrite, Bizzabo)

ASSUMPTION: The tools and technologies listed are essential for this role and may be subject to change based on the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you a strong communicator with excellent interpersonal skills?
• Do you have a passion for marketing and a desire to learn and grow professionally?

ASSUMPTION: Lofty values a strong work ethic, collaboration, and a customer-centric mindset. Successful candidates will be able to thrive in a fast-paced, dynamic work environment and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple projects and priorities effectively
• Working with tight deadlines and changing priorities
• Adapting to a hybrid work arrangement and maintaining productivity
• Keeping up with industry trends and best practices in B2B marketing

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Compared to other marketing specialist roles, this position offers a higher salary range and more opportunities for growth and development
• Lofty's focus on AI-powered technology sets it apart from other real estate marketing roles
• This role offers a good balance between autonomy and collaboration, with opportunities to work on high-impact projects

ASSUMPTION: This role offers a unique combination of competitive compensation, opportunities for growth, and a focus on innovative technology.

📝 Sample Projects

• Planning and executing a successful virtual event with high attendance and engagement
• Developing and implementing a targeted email marketing campaign that generates a significant increase in leads
• Collaborating with cross-functional teams to create and launch a new marketing campaign that drives brand awareness and customer acquisition

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of impact this role can have on the company's growth and success.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Lofty support the professional development and growth of its marketing team members?
• What is the company's long-term vision for the marketing department, and how does this role fit into that vision?
• How does Lofty measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company culture like, and how does the marketing team collaborate with other departments?

ASSUMPTION: These questions demonstrate a strong interest in the role and the company, and show that you have thought critically about the position and its potential impact on your career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Lofty's platform and be ready to discuss how you can contribute to its growth
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.