📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Solera
🔹 Location: Mitikah, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with international travel)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing global events that align with Solera's brand and strategic goals
- Managing event budgets and coordinating logistics
- Ensuring a seamless attendee experience and capturing live social media content
- Collaborating with internal teams and external partners
- Adapting quickly to changing priorities and traveling internationally as needed
ASSUMPTION: This role requires a high level of organization, creativity, and adaptability to thrive in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Plan:
- Strategic Event Planning: Collaborate with stakeholders to define event objectives, target audiences, and success metrics
- Budget Execution: Build and manage event budgets, negotiate with vendors and venues
- Event Design and Conceptualization: Craft compelling event concepts, agendas, and themes; develop promotional content
- Vendor and Partner Coordination: Source and manage reliable vendors, venues, and service providers globally
- Creative Development: Design localized event visuals and collateral using creative tools
✅ Execute:
- On-Site Event Execution: Travel to oversee on-site logistics and ensure events run smoothly
- Attendee Experience: Support seamless registration and event flow; facilitate engagement activities
- Logistics Coordination: Coordinate travel, accommodations, shipments, catering, and on-site support
- Technical and Production Oversight: Work with technical teams on AV, livestreaming, and connectivity
- On-Site Content Creation: Capture and produce live social media content during events
✅ Performance Measure:
- Post-Event Reporting: Collect feedback and performance data; prepare debriefs and analytics dashboards
- ROI and Impact Assessment: Track event impact on lead generation, brand visibility, and customer engagement
- Stakeholder Communication: Maintain clear and regular communication with internal teams and external partners
ASSUMPTION: This role involves a high degree of multitasking, problem-solving, and working under pressure to ensure successful event execution.
🎯 Required Qualifications
Education: Bachelor’s degree in Event Management, Marketing, Communications, or related field
Experience: Minimum 4 years of experience in event execution, including global events
Required Skills:
- Fluent English (spoken and written)
- Proficient in design tools (e.g., Canva, Adobe Creative Suite)
- Strong project management and coordination skills
- Excellent written and verbal communication abilities
- Ability to travel internationally and adapt quickly to changing priorities
- Experience with event platforms, budgeting tools, and logistics systems
- Detail-oriented, resourceful, and proactive under pressure
Preferred Skills:
- Experience with global event planning and execution
- Fluency in additional languages
- Knowledge of the IT Services and IT Consulting industry
ASSUMPTION: While not explicitly stated, experience in the IT Services and IT Consulting industry may be beneficial for understanding Solera's business and target audience.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be MXN 80,000 - 120,000 per month based on market research for Marketing Specialists with 5-10 years of experience in Mexico. However, the actual salary may vary depending on factors such as skills, experience, and performance.
Benefits:
- International travel opportunities
- Working with a global leader in vehicle lifecycle management
- Potential for career growth within the organization
Working Hours: Full-time position with standard working hours, but may require flexibility for event execution and international travel
ASSUMPTION: The salary range provided is an estimate based on market research and may not reflect the actual salary offered by the company. Applicants should confirm the salary range with the employer during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Solera is a global leader in vehicle lifecycle management, offering an end-to-end platform that supports OEMs, dealerships, insurers, and repair facilities. The company operates in the IT Services and IT Consulting industry, serving over 280,000 global customers in 120+ countries.
Company Size: Solera has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for collaboration and growth.
Founded: Solera was founded in 2005 and has since grown to become a global leader in its industry.
Company Description:
- Solera offers an end-to-end platform that supports vehicle lifecycle management, including vehicle claims, vehicle repairs, vehicle solutions, and fleet solutions
- The company is home to many leading brands in the vehicle lifecycle ecosystem, such as Identifix, Audatex, DealerSocket, Omnitracs, LoJack, Spireon, eDriving/Mentor, Explore, cap hpi, and Autodata
- Solera empowers its customers to succeed in the digital age by providing them with a “one-stop-shop” solution that streamlines operations, offers data-driven analytics, and enhances customer engagement
Company Specialties:
- Vehicle lifecycle management software-as-a-service
- Data and services for the vehicle lifecycle ecosystem
- Global customer support and partner network
Company Website: solera.com
ASSUMPTION: Solera's extensive global presence and diverse customer base may present unique opportunities and challenges for the Marketing Specialist role.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic planning and hands-on event execution.
Reporting Structure: The Marketing Specialist reports to the Director of Marketing in Solera's Mexico City office.
Work Arrangement: This role is on-site in Mitikah, Mexico, with international travel required for event execution.
Growth Opportunities:
- Expanding event management skills and experience through global event planning and execution
- Gaining exposure to various aspects of the vehicle lifecycle management industry
- Potential for career advancement within Solera's global organization
ASSUMPTION: The Marketing Specialist role offers opportunities for both professional growth and international exposure within the company.
🌍 Location & Work Environment
Office Type: Solera's Mitikah office is a professional and collaborative work environment, with opportunities for international travel.
Office Location(s): Mitikah, Mexico (with international travel)
Geographic Context:
- Mitikah is located in Mexico, offering a unique cultural experience and opportunities for international collaboration
- The region has a vibrant business ecosystem, with a strong focus on technology and innovation
- Mexico is a major market for Solera, providing ample opportunities for event planning and execution
Work Schedule: Standard full-time working hours, with flexibility required for event execution and international travel
ASSUMPTION: The Marketing Specialist role may require working non-standard hours to accommodate international time zones and event schedules.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Director of Marketing or another senior marketing team member
- Final interview with the hiring manager or another relevant stakeholder
Key Assessment Areas:
- Event planning and execution skills
- Communication and collaboration abilities
- Adaptability and problem-solving skills
- Cultural fit and alignment with Solera's values
Application Tips:
- Tailor your resume and cover letter to highlight your event management experience and relevant skills
- Prepare examples of successful event planning and execution projects to discuss during the interview
- Research Solera's business and industry to demonstrate your understanding of the company and its target audience
ATS Keywords: Event Planning, Event Execution, Budget Management, Vendor Coordination, Creative Development, On-Site Event Management, Attendee Experience, Logistics Coordination, Technical Oversight, Content Creation, Project Management, Collaboration, Adaptability
ASSUMPTION: Applicants should focus on demonstrating their event management skills and experience, as well as their ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Event planning and management software (e.g., Cvent, Eventbrite, Bizzabo)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration tools (e.g., Microsoft Teams, Slack)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
ASSUMPTION: The Marketing Specialist should be comfortable using various event planning, design, and communication tools to effectively manage events and collaborate with stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Solera prioritizes understanding and meeting the needs of its customers
- Innovation: The company fosters a culture of creativity and continuous improvement
- Collaboration: Solera values teamwork and cross-functional collaboration to drive success
Work Style:
- Fast-paced: The Marketing Specialist role requires the ability to thrive in a dynamic and fast-paced environment
- Collaborative: Strong communication and teamwork skills are essential for success in this role
- Adaptable: The Marketing Specialist must be able to adapt quickly to changing priorities and event requirements
Self-Assessment Questions:
- How do you align with Solera's customer-centric approach to business?
- Can you provide an example of a time when you successfully collaborated with a diverse team to execute an event?
- How do you handle unexpected changes or challenges during event planning and execution?
ASSUMPTION: Applicants should consider how their personal values, work style, and adaptability align with Solera's company culture and the specific requirements of the Marketing Specialist role.
⚠️ Potential Challenges
- Managing multiple events simultaneously, each with its own unique requirements and stakeholders
- Adapting to changing event priorities and last-minute changes
- Working with international vendors and service providers, requiring strong communication and negotiation skills
- Ensuring consistent branding and messaging across global events
ASSUMPTION: The Marketing Specialist role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive under pressure.
📈 Similar Roles Comparison
- Compared to other event marketing roles, this position places a greater emphasis on global event planning and execution, requiring strong international experience and adaptability
- In the IT Services and IT Consulting industry, event marketing often focuses on thought leadership and industry-specific events, making this role unique in its global scope and vehicle lifecycle management focus
- Career progression in event marketing typically involves moving into more strategic or management roles, with opportunities for specialization in specific event types or industries
ASSUMPTION: Applicants should consider how their experience and career goals align with the unique requirements and opportunities presented by the Marketing Specialist role at Solera.
📝 Sample Projects
- Planning and executing a global customer conference, involving multiple international vendors and stakeholders
- Managing a series of regional roadshow events, each tailored to the specific needs and preferences of local audiences
- Developing and executing a virtual event strategy, including live streaming, on-demand content, and interactive engagement opportunities
ASSUMPTION: The Marketing Specialist role offers a diverse range of event planning and execution opportunities, allowing for the development of a broad skill set and extensive industry experience.
❓ Key Questions to Ask During Interview
- Can you describe the typical event calendar for this role, and how events are prioritized and planned?
- How does the Marketing Specialist role collaborate with other departments and teams within Solera?
- What opportunities exist for professional growth and development within the Marketing department and the company as a whole?
- How does Solera support work-life balance for employees, particularly those in roles that require international travel?
- Can you provide an example of a successful event executed by the Marketing team, and what made it particularly effective?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the Marketing Specialist role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Solera careers website
- Tailor your resume and cover letter to highlight your event management experience and relevant skills
- Prepare examples of successful event planning and execution projects to discuss during the interview
- Research Solera's business and industry to demonstrate your understanding of the company and its target audience
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
