📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Cashflo
🔹 Location: Mumbai, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a B2B marketing roadmap tailored to Indian corporates
- Collaborating with founders and sales to align marketing efforts with business goals
- Planning and running integrated marketing campaigns across various channels
- Leveraging AI tools for content creation, automation, analytics, and personalization
- Positioning the company as a trusted SaaS partner to Indian corporates
ASSUMPTION: This role requires a high level of ownership and the ability to manage multiple marketing initiatives simultaneously.
📋 Key Responsibilities
✅ Develop and execute a B2B marketing roadmap tailored to Indian corporates
✅ Collaborate with founders and sales to align marketing efforts with business goals
✅ Plan and run integrated marketing campaigns (email, LinkedIn, webinars, performance marketing, etc.)
✅ Set up and manage lead nurturing and demand generation funnels
✅ Write and oversee content for blogs, case studies, landing pages, emailers, and sales collateral
✅ Run and optimize paid campaigns on LinkedIn and Google Ads
✅ Own SEO/SEM efforts and web analytics
✅ Leverage AI tools for content creation, automation, analytics, and personalization
✅ Position the company as a trusted SaaS partner to Indian corporates
✅ Identify speaking opportunities, partnerships, and industry events
✅ Define KPIs and regularly report on campaign performance and marketing ROI
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in B2B marketing, preferably in a SaaS or Fintech company
Required Skills:
- Proven experience in B2B marketing, with a focus on Indian enterprises or corporates
- Strong problem-solving and customer-empathy skills
- Excellent written and verbal communication skills
- Demonstrated experience with marketing automation, AI tools, and performance marketing
- Hustle, ownership, and the ability to juggle multiple projects independently
- A growth mindset and deep curiosity
Preferred Skills:
- Experience working in an early-stage startup environment
- Familiarity with Marketing tools
- Worked with leadership directly
ASSUMPTION: The ideal candidate should have a strong generalist background and be hands-on in execution.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Based on industry standards for a Marketing Specialist with 2-5 years of experience in Mumbai)
Benefits:
- Health insurance
- Retirement benefits
- Flexible work hours
- Learning and development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Specialist with the required experience level in Mumbai. The actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees (Small to medium-sized company, offering a dynamic and flexible work environment)
Founded: 2019 (Relatively new company with growth opportunities)
Company Description:
- Cashflo is India’s only integrated AP automation and supply chain financing platform
- On a mission to unlock financial potential for millions of Indian businesses
- Founded by ex-BCG and ISB/ IIM alumni, backed by Elevation Capital and General Catalyst
Company Specialties:
- AP Automation
- Business Payments
- Accounts Payables
- Finance Automation
- Payables Solution
- Finance Automation Software
- B2B SaaS
- Invoice Discounting
- Dynamic Vendor Financing
- PO & GRN Based Financing
- GST Software
- and Billing
Company Website: https://www.cashflo.io/
ASSUMPTION: Cashflo is a growing company with a focus on innovation and technology in the financial services industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Founder
Work Arrangement: On-site (with flexible work hours)
Growth Opportunities:
- Potential to lead high-impact areas of the marketing function and create a distinct brand in the market
- Exposure to cutting-edge AI tools and modern B2B marketing practices
- Opportunity to work directly with the founders and shape the company’s growth journey
ASSUMPTION: This role offers significant growth potential and the chance to make a real impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Mumbai, Maharashtra
Geographic Context:
- Mumbai is the financial capital of India, with a vibrant business ecosystem
- The office is located in a prime business district, offering easy access to amenities and transportation
- The city offers a mix of traditional and modern culture, with a diverse range of dining, entertainment, and recreational options
Work Schedule: Full-time (40 hours per week, with flexible work hours)
ASSUMPTION: The work environment is dynamic, fast-paced, and learning-first, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the Founder
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- AI tools and marketing automation proficiency
- Communication and interpersonal skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the Indian B2B marketing landscape and Cashflo's unique value proposition
- Prepare examples of successful marketing campaigns you've executed in the past
- Showcase your ability to think strategically and execute tactically
ATS Keywords: B2B Marketing, SaaS, Campaign Management, Content Creation, Digital Marketing, Performance Marketing, SEO, SEM, AI Tools, Brand Management, Thought Leadership, Metrics Reporting, Customer Empathy, Problem Solving, Communication Skills, Project Management
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, execution skills, and cultural fit with the company's dynamic and innovative work environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- AI tools (e.g., ChatGPT, Jasper)
- Performance marketing platforms (e.g., Google Ads, LinkedIn Ads)
- SEO and SEM tools (e.g., SEMrush, Google Search Console)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate should have experience with marketing automation tools, AI tools, and performance marketing platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Customer-centric approach
- Collaboration and teamwork
- Integrity and transparency
Work Style:
- Dynamic and fast-paced
- Hands-on and results-driven
- Collaborative and supportive
- Flexible and adaptable
Self-Assessment Questions:
- Do you thrive in a dynamic, small start-up environment?
- Are you comfortable working with AI tools and embracing new technologies?
- Do you have a knack for understanding customer needs and creating compelling marketing messages?
ASSUMPTION: Cashflo values candidates who are self-starters, tenacious, and persistent, with a strong customer focus and a growth mindset.
⚠️ Potential Challenges
- Managing multiple marketing initiatives simultaneously
- Working in a fast-paced, dynamic start-up environment
- Keeping up with the latest AI tools and marketing technologies
- Navigating the unique B2B marketing landscape in India
ASSUMPTION: These challenges require strong project management skills, adaptability, and a deep understanding of the Indian B2B marketing landscape.
📈 Similar Roles Comparison
- This role is unique in its focus on AI-powered marketing and its entrepreneurial nature
- Compared to other B2B marketing roles, this position offers more ownership and strategic input
- Career progression may involve moving into a leadership role as the company grows
ASSUMPTION: This role offers a unique blend of strategic thinking, hands-on execution, and the opportunity to shape the company's marketing efforts.
📝 Sample Projects
- Developing and executing a B2B marketing roadmap for a new product launch
- Creating and optimizing LinkedIn and Google Ads campaigns to generate leads
- Leveraging AI tools to personalize email marketing campaigns and improve open rates
ASSUMPTION: These sample projects highlight the strategic and tactical aspects of the role, as well as the importance of AI tools in marketing efforts.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30 days?
- How does the company support the professional development of its employees?
- What is the company's approach to work-life balance?
- How does the company measure the success of its marketing efforts?
- What are the biggest challenges facing the company's marketing efforts, and how can this role address them?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its marketing challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've executed in the past
- Showcase your ability to think strategically and execute tactically
- Follow up with the hiring manager one week after submission, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
