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Marketing Specialist

Roche
Full-time
On-site
Mexico City, Ciudad de MΓ©xico, Mexico
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist

πŸ”Ή Company: Roche

πŸ”Ή Location: Mexico City, Ciudad de MΓ©xico, Mexico

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-06-19

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting portfolio strategy implementation, including segmentation strategy, activity tracking, and digital strategies.
  • Creating promotional materials and maintaining communication with stakeholders.
  • Monitoring budget execution and collaborating with cross-functional departments.
  • Analyzing market data and conducting research on patient journeys.

ASSUMPTION: This role requires a strong understanding of marketing strategies, data analysis, and cross-functional collaboration. Familiarity with the pharmaceutical industry and relevant tools is beneficial.

πŸ“‹ Key Responsibilities

βœ… Supporting the implementation of portfolio strategies, including segmentation strategy, activity tracking, and digital strategies.

βœ… Creating and developing promotional materials, adhering to compliance guidelines.

βœ… Maintaining constant communication with PJPs and clients.

βœ… Monitoring originals of promotional items and patient programs.

βœ… Supporting events for medical education, including contract approval and simple buy.

βœ… Tracking commercial activities, such as OCs, relationships with providers and clients, and budget execution.

βœ… Coordinating efforts with cross-functional departments.

βœ… Analyzing market data, trends, and competition, and managing audits.

βœ… Collaborating with squad leads and medical value leads.

βœ… Providing back-office support for the squad, including administrative tasks.

ASSUMPTION: This role involves a mix of strategic planning, creative development, and analytical tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Degree in economic administration, industrial engineering, or related fields.

Experience: Prior experience in the pharmaceutical industry as a marketing coordinator or similar role is desirable but not required.

Required Skills:

  • Strong analytical and data interpretation skills.
  • Excellent communication and presentation skills in Spanish.
  • Proficient in Microsoft Office (PowerPoint, Excel).
  • Familiarity with Veeva, SAP, and Simple Buy is desirable.

Preferred Skills:

  • Fluency in English.
  • Experience with patient journey mapping and market research.
  • Knowledge of the pharmaceutical industry and its regulations.

ASSUMPTION: While a degree in a related field is required, relevant experience and skills can compensate for a lack of formal education in marketing.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role in Mexico City typically falls between MXN 40,000 to MXN 60,000 per month, depending on experience and qualifications. This estimate is based on industry standards and company size.

Benefits:

  • Health insurance and wellness programs.
  • Retirement savings plans.
  • Employee discounts on Roche products.
  • Training and development opportunities.

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM). Flexible work arrangements may be available based on team needs and individual circumstances.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on individual qualifications and company policies.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Roche operates in the biotechnology and pharmaceutical industries, focusing on innovative medicines and diagnostics to improve people's lives.

Company Size: Roche is a large, global organization with over 100,000 employees worldwide. This size offers opportunities for growth and collaboration across various departments and regions.

Founded: Roche was founded in 1896 and has since grown into a leading global healthcare company.

Company Description:

  • Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people's lives.
  • The company is the world's largest biotech company, with differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
  • Roche is also a leader in in vitro diagnostics and tissue-based cancer diagnostics, as well as a frontrunner in diabetes management.

Company Specialties:

  • Biotechnology and pharmaceutical research and development.
  • Diagnostics and personalized healthcare.
  • Innovation and sustainability.

Company Website: http://www.roche.com/

ASSUMPTION: Roche's large size and global presence offer applicants a diverse range of opportunities and a robust infrastructure for professional growth.

πŸ“Š Role Analysis

Career Level: This role is an entry-level to mid-level marketing position, offering opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: The Marketing Specialist will report directly to the Squad Lead and collaborate with cross-functional departments, such as medical affairs, sales, and market access.

Work Arrangement: This is an on-site position, with the possibility of flexible work arrangements based on team needs and individual circumstances.

Growth Opportunities:

  • Progression to senior marketing roles within the department or related fields.
  • Expansion into other therapeutic areas or regions within Roche.
  • Development of leadership and management skills through mentorship and training programs.

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within Roche's supportive and collaborative environment.

🌍 Location & Work Environment

Office Type: Roche's Mexico City office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Cerrada Molino Bezares, Miguel Hidalgo, CDMX 11910, Mexico

Geographic Context:

  • Mexico City is a vibrant, multicultural metropolis with a rich history and diverse cultural attractions.
  • The city offers a mix of urban and natural environments, with numerous parks, museums, and historical sites.
  • Mexico City has a subtropical highland climate, with mild winters and warm summers.

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on team needs and individual circumstances.

ASSUMPTION: Mexico City's dynamic environment and Roche's modern office space provide an engaging and stimulating work environment for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission.
  • Phone or video screening with the HR department.
  • In-depth interviews with the hiring manager and team members.
  • Final interview with the squad lead or a senior member of the marketing department.

Key Assessment Areas:

  • Problem-solving skills and analytical thinking.
  • Communication and presentation skills in Spanish.
  • Cultural fit and alignment with Roche's values.
  • Understanding of the pharmaceutical industry and marketing principles.

Application Tips:

  • Tailor your resume to highlight relevant skills and experiences for this role.
  • Prepare a cover letter that demonstrates your enthusiasm for the position and your understanding of Roche's mission.
  • Be ready to discuss your familiarity with the pharmaceutical industry and marketing strategies during the interview.

ATS Keywords: Marketing, strategy, segmentation, data analysis, market research, patient journey, promotional materials, compliance, cross-functional collaboration, Veeva, SAP, Microsoft Office

ASSUMPTION: Roche's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

πŸ› οΈ Tools & Technologies

  • Veeva CRM
  • SAP
  • Microsoft Office (PowerPoint, Excel)
  • Simple Buy

ASSUMPTION: Familiarity with these tools is desirable but not required, as training will be provided to successful candidates.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Empowerment
  • Collaboration
  • Innovation
  • Patient focus

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and open to feedback
  • Committed to Roche's mission and values

Self-Assessment Questions:

  • How do you embody Roche's values in your daily work?
  • Can you provide an example of a time when you had to adapt to a new situation or tool, and how did you approach it?
  • How do you ensure that your work aligns with Roche's commitment to patient focus?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Roche's values and work style, as well as a genuine commitment to the company's mission.

⚠️ Potential Challenges

  • The fast-paced and dynamic nature of the pharmaceutical industry may require candidates to adapt quickly to new situations and priorities.
  • Candidates may face competition from experienced marketing professionals and internal candidates.
  • The on-site work arrangement may require candidates to commute to Roche's office in Mexico City.
  • Candidates may need to work flexible hours to accommodate team needs and time zones for global collaboration.

ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in Roche's supportive and collaborative environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing roles, this position places a stronger emphasis on data analysis and market research.
  • Within Roche, this role is part of the company's broader marketing efforts, offering opportunities for collaboration and growth across therapeutic areas and regions.
  • Career progression may involve moving into senior marketing roles, expanding into other therapeutic areas, or developing leadership and management skills.

ASSUMPTION: This role offers a unique blend of strategic, creative, and analytical responsibilities, setting it apart from other marketing positions within and outside Roche.

πŸ“ Sample Projects

  • Developing a patient journey map for a new therapeutic area.
  • Conducting a market analysis to identify trends and opportunities for a specific product.
  • Creating promotional materials for an upcoming medical education event.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the importance of data-driven decision-making in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within it?
  • How does Roche support the professional development of its marketing employees?
  • Can you provide an example of a successful marketing campaign at Roche, and what made it effective?
  • What are the key priorities for this role in the first 90 days?
  • How does Roche foster a culture of innovation and collaboration within its marketing department?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to understanding Roche's unique culture and approach to marketing.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant skills and experiences for this role.
  • Prepare a cover letter that demonstrates your enthusiasm for the position and your understanding of Roche's mission.
  • Be ready to discuss your familiarity with the pharmaceutical industry and marketing strategies during the interview.
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.