📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Gensler
🔹 Location: Dallas, TX (with flexibility for Kansas City, MO; San Antonio, TX; Nashville, TN)
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-Site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Supporting Gensler’s business development efforts through proposal, presentation, and collateral creation
- Managing project timelines, resources, and information systems
- Collaborating with senior staff and marketing teams to develop brand-aligned content
- Quickly learning and understanding Gensler’s portfolio, practice areas, and capabilities
- Actively participating in strategy and planning sessions
ASSUMPTION: This role requires a strong understanding of the AEC industry and Gensler’s brand to effectively create marketing materials that win new projects.
📋 Key Responsibilities
✅ Write, design, and produce proposals, presentations, and other marketing materials in alignment with Gensler’s brand standards
✅ Manage scheduling, production, and delivery of marketing materials
✅ Actively participate in strategy and planning sessions
✅ Develop new materials as needed to support business development activities
✅ Manage multiple marketing efforts against frequent deadlines
✅ Quickly learn and understand Gensler’s portfolio of work, practice areas, and broad firm capabilities
✅ Coordinate business development activities, including incoming leads, follow-up, and tracking of opportunity status
✅ Maintain resources and information systems: writing case stories/narratives of Gensler’s projects, updating project documentation, and resumes
✅ Be an integrated, collaborative marketing team member
✅ Other responsibilities as assigned
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, journalism, graphic design, or a related field
Experience: 5+ years of professional experience; experience in the AEC industry preferred
Required Skills:
- Excellent written, verbal, and visual communication skills
- Proficiency in Adobe InDesign (must-have)
- Skilled in information design and layout
- Knowledge of the business development proposal process (RFP/RFQ) is a plus
- Strong organizational and interpersonal skills, with the ability to manage multiple deadlines and diverse project teams in a fast-paced work environment
- Ability to work directly with senior staff on business-critical projects with minimal supervision
- Proficiency in Microsoft Office (Word, Excel, and PowerPoint)
Preferred Skills:
- Experience working with senior staff on business-critical projects
- Ability to manage multiple deadlines and diverse project teams in a fast-paced work environment
ASSUMPTION: Candidates should have a strong portfolio showcasing their design and content creation skills, with a focus on proposals and presentations.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (based on industry standards for a Marketing Specialist with 5-10 years of experience in the AEC industry)
Benefits:
- Medical, dental, vision, disability, and wellness programs
- Flex spending account
- Paid holidays and paid time off
- 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities
- Tuition reimbursement for certain eligible programs or classes
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with the required experience level in the AEC industry. Actual compensation may vary based on factors such as location, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture and Planning
Company Size: 5,001-10,000 employees (global architecture, design, and planning firm)
Founded: 1965 (San Francisco, California)
Company Description:
- Gensler is a global architecture, design, and planning firm with 57 locations across the Americas, Europe, Greater China, Asia Pacific, and the Middle East
- Founded in 1965, Gensler has built a team of 6,000 professionals who partner with clients in over 100 countries each year
- Gensler’s mission is to create a better world through the power of design, promoting equity, resilience, and wellbeing for everyone
Company Specialties:
- Architecture
- Brand Design
- Consulting
- Interior Design
- Planning + Urban Design
- Product Design
- Sustainability Consulting
- Digital Experience Design
- Hospitality
- Workplace Design
Company Website: http://www.gensler.com
ASSUMPTION: Gensler’s global presence and diverse range of specialties offer candidates the opportunity to work on a wide variety of projects and gain exposure to different markets and cultures.
📊 Role Analysis
Career Level: Mid-level Marketing Specialist
Reporting Structure: Reports directly to the Marketing Manager or similar role within the firm’s marketing department
Work Arrangement: On-site, with potential for hybrid work arrangements
Growth Opportunities:
- Potential to advance to a Senior Marketing Specialist or Marketing Manager role with experience and demonstrated success
- Opportunities to work on high-profile projects and collaborate with senior staff
- Access to professional development programs and tuition reimbursement for eligible programs or classes
ASSUMPTION: This role offers opportunities for career growth and professional development within Gensler’s large and diverse organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with a focus on employee wellbeing and comfort
Office Location(s): Dallas, TX (with flexibility for Kansas City, MO; San Antonio, TX; Nashville, TN)
Geographic Context:
- Dallas, TX: A vibrant, multicultural city with a strong economy and a thriving arts and entertainment scene
- Kansas City, MO: A mid-sized city with a rich history, known for its jazz heritage and barbecue
- San Antonio, TX: A historic city with a blend of Spanish and American influences, known for its missions and festivals
- Nashville, TN: A city known for its music scene, vibrant arts community, and historic sites
Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangements
ASSUMPTION: The location flexibility for this role allows candidates to choose the office that best fits their personal and professional needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team and potential stakeholders
- Final interview with the marketing director or similar role
- Background check and offer
Key Assessment Areas:
- Portfolio review and discussion of design and content creation skills
- Problem-solving and project management skills
- Communication and collaboration skills
- Understanding of the AEC industry and Gensler’s brand
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a link to your portfolio or attach PDFs showcasing your design and content creation skills
- Prepare for behavioral interview questions that focus on your problem-solving, project management, and communication skills
- Research Gensler’s brand and portfolio to demonstrate your understanding of the firm and its work
ATS Keywords: Marketing Specialist, Proposal, Presentation, Adobe InDesign, Project Management, AEC Industry, Gensler, Brand Standards
ASSUMPTION: Gensler’s application process is designed to assess candidates’ skills and cultural fit for the role and the firm.
🛠️ Tools & Technologies
- Adobe InDesign (required)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Design and collaboration tools (e.g., Sketch, Figma, InVision)
ASSUMPTION: This role requires proficiency in Adobe InDesign and Microsoft Office Suite, with additional tools and technologies potentially needed based on the specific project or team.
👔 Cultural Fit Considerations
Company Values:
- Diversity Empowerment
- Impact
- Community
- Respect
- Growth
Work Style:
- Collaborative and team-oriented
- Fast-paced and deadline-driven
- Creative and innovative
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with Gensler’s core values, particularly Diversity Empowerment and Impact?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- How do you approach creative problem-solving and innovation in your work?
- Can you provide an example of a time when you successfully managed multiple projects or deadlines in a professional setting?
ASSUMPTION: Gensler’s culture values diversity, empowerment, impact, community, respect, and growth, and candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with senior staff and stakeholders on business-critical projects
- Keeping up with the latest design and content creation trends in the AEC industry
- Adapting to changes in project scope, priorities, or timelines
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses more on administrative tasks and support, with less responsibility for project management and content creation
- Senior Marketing Specialist: Has more experience and takes on additional responsibilities, such as team leadership and strategic planning
- Marketing Manager: Oversees the marketing department, sets strategy, and manages the team, with less focus on day-to-day project execution
ASSUMPTION: This role is ideal for a mid-level marketing professional with experience in project management, content creation, and the AEC industry.
📝 Sample Projects
- Developing a proposal for a high-profile architecture project, including research, design, and writing components
- Creating a presentation for a potential client, showcasing Gensler’s capabilities and relevant past projects
- Managing the production and delivery of marketing materials for a major project pursuit, coordinating with multiple stakeholders and vendors
ASSUMPTION: This role involves a wide range of projects, from small-scale proposals to large, complex pursuits, requiring adaptability and strong project management skills.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does this role fit into the broader marketing department and the firm as a whole?
- What opportunities are there for professional growth and development within the firm?
- How does Gensler support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Gensler’s careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your design and content creation skills, including examples of proposals, presentations, and other marketing materials
- Prepare for behavioral interview questions that focus on your problem-solving, project management, and communication skills
- Research Gensler’s brand and portfolio to demonstrate your understanding of the firm and its work
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
