📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: GEA Group
🔹 Location: Modena, Emilia-Romagna, Italy
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing content and branding strategies for products throughout their lifecycle
- Supporting the organization of events such as Open Days, seminars, and trade fairs
- Managing marketing materials for various target groups and executing cross-media campaigns
- Collaborating with the international marketing department of the GEA Group
ASSUMPTION: This role requires a balance of creative and strategic thinking, as well as strong organizational skills to manage events and campaigns effectively.
📋 Key Responsibilities
✅ Developing and implementing branding strategies for new and existing products
✅ Managing the budget for marketing activities
✅ Supporting the organization of events such as Open Days, seminars, and trade fairs
✅ Developing marketing materials for various target groups (digital and print)
✅ Executing and monitoring cross-media campaigns (online/offline)
✅ Managing inbound marketing channels
✅ Collaborating with the international marketing department of the GEA Group
ASSUMPTION: The role involves a mix of strategic planning, creative execution, and analytical monitoring to ensure the success of marketing initiatives.
🎯 Required Qualifications
Education: Preferred: Degree in Communication, Marketing, Economics, or related fields
Experience: Preferred: 3-5 years in a similar role
Required Skills:
- Proactivity and autonomous decision-making
- Teamwork skills
- Willingness to travel
- Excellent English proficiency
Preferred Skills:
- Experience in the agricultural or food processing industry
- Fluency in additional languages
ASSUMPTION: While the role does not explicitly require industry-specific experience, familiarity with the agricultural or food processing sector could be beneficial.
💰 Compensation & Benefits
Salary Range: RAL in function of the competences and experiences acquired. The package includes work tools and a company car for promiscuous use. RAL is on 14 monthly payments plus a variable component linked to objectives.
Benefits:
- Company car for promiscuous use
- Work tools
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is provided in the job listing and is based on the candidate's skills and experience. The benefits package includes a company car and work tools.
📌 Applicant Insights
🔍 Company Context
Industry: Industrial Machinery Manufacturing, focusing on food processing and other industries
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: Not specified, but the company has a long history in the industry
Company Description:
- GEA is one of the largest technology suppliers for food processing and a wide range of other industries
- The global group specializes in machinery, plants, as well as process technology and components
- GEA provides sustainable solutions for sophisticated production processes in diverse end-user markets and offers a comprehensive service portfolio
Company Specialties:
- Air treatment
- Aseptic packaging
- Automatic feeding
- Barn equipment
- Cooling
- Drying
- Emission control
- Freezing
- Homogenizing
- Liquid processing
- Marination
- Milking
- Processing of Pharmaceuticals
- Powder processing & handling
- Separating
- Slicing
- Valves & pumps
- Industrial refrigeration
- Sustainable energy solutions
Company Website: http://www.gea.com
ASSUMPTION: GEA Group is a well-established company with a broad range of products and services, offering diverse career opportunities.
📊 Role Analysis
Career Level: Mid-level, with 3-5 years of experience required
Reporting Structure: The role reports directly to the marketing department and collaborates with the international marketing department of the GEA Group
Work Arrangement: On-site, with occasional travel to the headquarters in Germany
Growth Opportunities:
- Potential advancement to a marketing management role within the GEA Group
- Expansion of responsibilities to cover additional regions or product lines
- Opportunities to work on international projects and gain global experience
ASSUMPTION: GEA Group offers growth opportunities for motivated and skilled employees, with potential advancement to management roles or expansion of responsibilities.
🌍 Location & Work Environment
Office Type: On-site, with a preference for candidates based in or willing to relocate to Modena, Italy
Office Location(s): Modena, Italy
Geographic Context:
- Modena is located in the Emilia-Romagna region of Italy, known for its rich history, culture, and culinary traditions
- The city offers a high quality of life, with a vibrant cultural scene, excellent food, and a strategic location for travel within Italy and Europe
- Modena is home to several major industries, including automotive, machinery, and food processing, providing a diverse job market
Work Schedule: Full-time, with occasional travel required
ASSUMPTION: Modena offers a high quality of life and a strategic location for professionals in the machinery and food processing industries.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and job offer
Key Assessment Areas:
- Candidates' marketing and branding strategies for products
- Event planning and organization skills
- Cross-media campaign execution and monitoring abilities
- Language skills, particularly English proficiency
- Cultural fit with the GEA Group and its values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and branding experience, as well as your event planning and organizational skills
- Demonstrate your proficiency in English and any other relevant languages
- Showcase your understanding of the GEA Group's products and services, and your enthusiasm for the role and the company
ATS Keywords: Marketing Specialist, Branding Strategies, Event Organization, Cross-Media Campaigns, Inbound Marketing, English Proficiency, Teamwork, Proactivity, Decision Making, Travel Availability
ASSUMPTION: The application process for this role is likely to involve assessments of the candidate's marketing and branding skills, event planning abilities, and language proficiency, as well as a cultural fit with the GEA Group.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Design and graphics software (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The role may require the use of various marketing automation, design, project management, and social media management tools to effectively execute marketing campaigns and manage events.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Performance
- Responsibility
- Collaboration
Work Style:
- Proactive and autonomous decision-making
- Strong organizational skills
- Excellent communication and teamwork abilities
- Adaptability to a dynamic and international work environment
Self-Assessment Questions:
- Do you have a proven track record of developing and implementing successful branding strategies for products?
- Are you an organized and detail-oriented individual with strong event planning skills?
- Do you possess excellent communication and teamwork skills, with a proactive and autonomous work style?
- Are you comfortable working in a dynamic and international environment, with occasional travel required?
ASSUMPTION: GEA Group values candidates who demonstrate a strong customer focus, innovation, performance, responsibility, and collaboration, as well as a proactive and autonomous work style, excellent communication skills, and adaptability to a dynamic international environment.
⚠️ Potential Challenges
- The role may require occasional travel to the headquarters in Germany, which could be challenging for candidates who prefer to work remotely or have family commitments
- The role involves managing multiple marketing campaigns and events simultaneously, which could be challenging for candidates who struggle with time management or organization
- The role requires a strong proficiency in English, which could be challenging for candidates with limited language skills
- The role may require working with tight deadlines and managing multiple stakeholders, which could be challenging for candidates who prefer a more relaxed work environment
ASSUMPTION: While the role offers many opportunities for growth and development, candidates should be aware of the potential challenges, such as occasional travel, managing multiple campaigns and events, language proficiency requirements, and working with tight deadlines and multiple stakeholders.
📈 Similar Roles Comparison
- Marketing Specialist roles in other companies may have more or less focus on event planning and organization, depending on the industry and company size
- Marketing Specialist roles in other companies may require more or less language proficiency, depending on the company's international presence and target markets
- Marketing Specialist roles in other companies may offer more or less growth opportunities, depending on the company's size and structure
ASSUMPTION: When comparing this role to similar positions in other companies, candidates should consider the focus on event planning and organization, language proficiency requirements, and growth opportunities, as well as the company's industry, size, and structure.
📝 Sample Projects
- Developing and executing a cross-media campaign to launch a new product line in the Italian market
- Organizing and managing an Open Day event for potential customers, including logistics, vendor coordination, and promotional materials
- Creating and implementing a branding strategy for an existing product, including market research, competitive analysis, and positioning
ASSUMPTION: Sample projects for this role may involve developing and executing marketing campaigns, organizing events, and creating branding strategies, with a focus on the Italian market and the GEA Group's products.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and events that the Marketing Specialist will be responsible for managing?
- How does the Marketing Specialist role collaborate with the international marketing department of the GEA Group?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and events?
- What opportunities are there for professional development and growth within the GEA Group?
- How does the GEA Group support work-life balance for its employees?
ASSUMPTION: Candidates should ask questions during the interview process to better understand the role's responsibilities, the company's culture, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and branding experience, as well as your event planning and organizational skills
- Prepare for the interview by researching the GEA Group's products and services, and practicing your English language skills
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
