📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Insight
🔹 Location: Chandler, Arizona, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Translating technical product features into customer benefits and compelling messaging
- Creating and managing client collateral, including battlecards, solution briefs, web pages, and presentations
- Collaborating with internal stakeholders and external agencies to develop marketing materials
- Managing marketing projects and programs using Workfront project management tool
- Understanding and communicating Insight's brand standards and value proposition
ASSUMPTION: This role requires a strong balance of technical understanding, marketing skills, and project management experience. The ideal candidate will be comfortable working with engineers, architects, and developers to bridge the gap between technical capabilities and client offerings.
📋 Key Responsibilities
✅ Translate product and service features into customer benefits and address customer pain points through solutions
✅ Differentiate Insight from competitors and support the development and launch of new offerings
✅ Create compelling client collateral, including battlecards, solution briefs, web pages, presentations, and more
✅ Contribute to the development of strategic marketing plans through market research, competitive analysis, customer engagement, and business planning
✅ Manage marketing projects through the creative team and expanded marketing teams, including graphic design, content writers, video, web design, and more
✅ Maintain project management tool, Workfront, by continuously optimizing team’s workflows
✅ Exhibit dedication to learning Insight’s brand standards and uphold them when you see a potential concern in completed work
✅ Communicate internally and with external partners on progress of initiatives, strategy, and results
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, Communications, or technology-related field
Experience: 3-5 years in a marketing, communications, project management, or similar role
Required Skills:
- Strong project management skills, with experience in managing multiple tasks of varying difficulty and complexity
- Effective communication skills using all available channels to teammates, cross-functional groups, and management
- Ability to understand technical terminology and translate it into client messaging
- Self-starter with the ability to work collaboratively and meet deadlines; Acts independently to determine methods and procedures on new assignments
- Tenacious problem-solver with strong critical-thinking and researching skills
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
Preferred Skills:
- Experience with Workfront project management tool
- Knowledge of the technology landscape and digital transformation
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite is implied by the required skills.
💰 Compensation & Benefits
Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is $65,000 - $85,000 per year. This estimate is inclusive of the cost of living in Chandler, Arizona.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Employee stock purchase plan
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee discounts on technology products
Working Hours: Full-time position with standard business hours, Monday through Friday, 8:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Chandler, Arizona. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insight is a Fortune 500 solutions integrator helping organizations accelerate their digital journey to modernize their business and maximize the value of technology. Their expertise spans cloud and edge-based transformation solutions, with global scale and optimization built on 33+ years of deep partnerships with the world’s leading and emerging technology providers.
Company Size: Insight has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Insight was founded in 1988 and has since grown into a global technology solutions provider.
Company Description:
- Insight helps clients enable innovation with an approach that spans people, processes, and technologies
- They believe the best path to digital transformation is integrative, responsive, and proactively aligned to industry demands
- Insight's client-focused approach delivers best-fit solutions across a scope of services including the modern workplace, modern applications, modern infrastructures, the intelligent edge, cybersecurity, and data and AI
Company Specialties:
- Cloud Computing
- Managed Service Provider Solutions
- Data Center Management
- Unified Communication & Collaboration
- Network Security Management
- Data Protection
- Mobility
- Network & Security
- Office Productivity
- K-12 IT Solutions
- IT Asset Disposal
- Healthcare IT
- Digital Innovation
- Supply Chain Optimization
- Connected Workforce
- Software Management
- IT Management
- Procurement
- Cloud and Software Licensing
- Cloud Services
Company Website: Insight.com
ASSUMPTION: Insight's extensive experience and global presence provide a stable and secure work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 3-5 years of experience in a related field. It offers opportunities for growth and advancement within the marketing department and the organization as a whole.
Reporting Structure: The Marketing Specialist will report directly to the Portfolio Marketing Manager and work closely with various internal stakeholders, including product managers, sales teams, and external agencies.
Work Arrangement: This is an on-site position, requiring the candidate to work from Insight's Chandler, Arizona office. However, there may be opportunities for remote work or hybrid arrangements, depending on the candidate's needs and the organization's policies.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Marketing Specialist or Marketing Manager
- Expansion into related roles, such as Product Marketing or Brand Management
- Opportunities to work on high-visibility projects and collaborate with cross-functional teams
ASSUMPTION: Insight's large employee base and diverse service offerings provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Insight's Chandler, Arizona office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2701 E. Insight Way, Chandler, Arizona 85286, US
Geographic Context:
- Chandler is a suburb of Phoenix, Arizona, with a population of approximately 250,000 people
- The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
- Chandler is home to several major technology companies, providing a vibrant and dynamic professional community
Work Schedule: The standard workweek is Monday through Friday, with core hours from 8:00 AM to 5:00 PM. Flexible scheduling and remote work arrangements may be available, depending on the role's requirements and the candidate's needs.
ASSUMPTION: The Chandler office provides a modern and collaborative work environment, with easy access to nearby amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the portfolio marketing team
- Final interview with the marketing director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Technical understanding and ability to translate complex concepts into customer-facing messaging
- Project management skills and ability to multitask effectively
- Communication and collaboration skills, both written and verbal
- Problem-solving abilities and tenacity in the face of challenges
- Alignment with Insight's brand standards and company culture
Application Tips:
- Highlight relevant marketing, project management, and technical experience in your resume
- Tailor your cover letter to emphasize your understanding of Insight's business and your fit for the role
- Prepare examples of your work, such as marketing collateral or project management case studies, to showcase your skills
- Research Insight's competitors and industry trends to demonstrate your knowledge of the market
ATS Keywords: Marketing, Project Management, Technical Understanding, Customer Benefits, Competitive Differentiation, Client Collateral, Strategic Marketing, Workfront, Brand Standards, Insight, Chandler, Arizona
ASSUMPTION: Insight's hiring process is designed to assess the candidate's technical skills, project management abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Workfront (project management tool)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Marketo or other marketing automation platforms
- Salesforce or other CRM systems
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing and project management.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on delivering value to clients
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple projects simultaneously?
- Are you able to translate complex technical concepts into customer-facing messaging, and do you have a strong understanding of the technology landscape?
- Do you possess strong communication and collaboration skills, and are you able to work effectively with cross-functional teams and external partners?
ASSUMPTION: Insight values candidates who are customer-focused, innovative, and collaborative, with a strong work ethic and a passion for technology.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work setting
- The role requires a strong understanding of the technology landscape, which may be challenging for candidates without relevant experience or background
- The need to manage multiple projects simultaneously may be overwhelming for candidates who struggle with multitasking or time management
- The competitive nature of the technology industry may present challenges in differentiating Insight's offerings from those of competitors
ASSUMPTION: While Insight offers a dynamic and challenging work environment, the organization provides the resources and support necessary for employees to succeed in their roles.
📈 Similar Roles Comparison
- Compared to other marketing specialist roles, this position requires a stronger focus on project management and technical understanding
- Insight's global presence and extensive service offerings provide more opportunities for career growth and development than smaller or more specialized organizations
- This role offers a unique blend of marketing, project management, and technical skills, making it an attractive opportunity for candidates seeking to expand their skillset
ASSUMPTION: Insight's comprehensive service offerings and global scale provide a unique and attractive opportunity for marketing professionals seeking to grow their careers in the technology industry.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new cloud-based service offering, including market research, competitive analysis, and customer engagement
- Creating a series of battlecards and solution briefs to differentiate Insight's managed service provider solutions from those of competitors
- Managing a cross-functional team to develop and launch a marketing campaign for Insight's data center management services, including email marketing, social media, and event planning
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Specialist role at Insight.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and project management requirements for this role?
- How does Insight differentiate its services from those of competitors, and what are the key challenges in communicating our value proposition to clients?
- What opportunities exist for growth and development within the marketing department and the organization as a whole?
- How does Insight support work-life balance for its employees, and what resources are available to help manage stress and prevent burnout?
- What is the typical career path for a Marketing Specialist at Insight, and what are the key milestones for advancement within the role?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role's requirements, Insight's business, and the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing, project management, and technical experience
- Write a cover letter that demonstrates your understanding of Insight's business and your fit for the role
- Prepare examples of your work, such as marketing collateral or project management case studies, to showcase your skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
