📌 Core Information
- Job Title: Marketing Specialist, Financial Services
- Company: Henry Schein
- Location: USA - Remote
- Job Type: Full-Time
- Category: Marketing
- Date Posted: April 18, 2025
- Experience Level: 2-5 years
- Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Planning, designing, and executing growth marketing initiatives
- Collaborating with cross-functional teams to deliver impactful campaigns
- Optimizing ads and monitoring lead flow across multiple channels
- Preparing campaign reports and presenting to stakeholders
*ASSUMPTION: This role requires a strong understanding of the financial services industry and a proven track record in marketing to succeed.*
📋 Key Responsibilities
✅ Execute marketing initiatives, including developing and optimizing ads, media, and driving micro- and macro-conversions across multiple channels.
✅ Develop campaign elements, including product/service selection, creative, messaging, content, customer insights, and business partner engagement.
✅ Collaborate with acquisition team leaders to optimize campaign components for various channels such as digital, email, social, print, display, SEO, PPC, events, and direct mail.
✅ Provide timely, relevant campaign reporting and proactively adjust underperforming campaigns to improve performance.
✅ Monitor lead flow, lead quality, and track revenue from marketing efforts.
✅ Optimize existing tracking capabilities through CRM systems.
✅ Lead meetings, manage agendas, and ensure follow-through on next steps, including communication and calendaring in partnership with leadership.
✅ Prepare and present campaign strategy and results to various stakeholders, including senior leadership.
✅ Support sales enablement and events, including generating and updating sales collateral and coordinating local events as well as printing materials for conferences.
✅ Support sales enablement by creating specific content and distribution of sales collateral.
✅ Facilitate, encourage, and support the organic social media strategy.
✅ Participate in special projects and other duties as assigned.
*ASSUMPTION: This role requires strong analytical skills and the ability to work effectively with various teams to succeed.*
🎯 Required Qualifications
- Education: Bachelor's Degree or global equivalent in a related discipline.
- Experience: Minimum 2 years of marketing experience in the financial (banking / wealth management, equipment finance) or related services industry with duties including copywriting and creating marketing collateral.
- Required Skills:
- Proficient in Wordpress, MarTech, digital marketing, and campaign processes.
- Proficient in measuring digital campaign effectiveness, with experience in Google Analytics and Marketing Automation platforms.
- Strong analytical skills with hands-on Excel experience (pivot tables, charts, formulas, and vlookups).
- Preferred Skills:
- Work experience within dental, medical, veterinary, construction (design / build), practice finance, equipment finance, or practice acquisition.
- Proficiency in SEO, PPC, email marketing, and lead generation.
*ASSUMPTION: Candidates with industry-specific experience and a strong portfolio of marketing collateral will be highly competitive for this role.*
💰 Compensation & Benefits
- Salary Range: $61,812 - $84,992 (expected starting base salary range for an employee new to the role and fully proficient in the role)
- Benefits:
- Medical, Dental, and Vision Coverage
- 401K Plan with Company Match
- PTO
- Paid Parental Leave
- Income Protection
- Work Life Assistance Program
- Flexible Spending Accounts
- Educational Benefits
- Worldwide Scholarship Program
- Volunteer Opportunities
- Working Hours: Full-time, typically less than 10% travel, office environment with no special physical demands required.
*ASSUMPTION: The salary range provided is an estimate and may vary based on factors such as prior experience, current skills, location/labor market, internal equity, etc.*
📌 Applicant Insights
🔍 Company Context
- Industry: Medical Equipment Manufacturing
- Company Size: 10,001+ employees
- Founded: 1932
- Company Description: Henry Schein, Inc. (Nasdaq: HSIC) is a solutions company for health care professionals powered by a network of people and technology. With approximately 25,000 Team Schein Members worldwide, the Company's network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes.
- Company Specialties: Dental Supplies and Medical Supplies
*ASSUMPTION: Working at Henry Schein offers opportunities to collaborate with a diverse team and gain exposure to various aspects of the healthcare industry.*
📊 Role Analysis
- Career Level: Mid-level marketing professional
- Reporting Structure: This role reports to the Marketing Manager and collaborates with cross-functional teams, including acquisition, content, analytics, sales, business partners, agencies, and contractors.
- Work Arrangement: Remote, with occasional travel (less than 10%)
- Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the marketing department.
- Opportunities to work on diverse campaigns and gain exposure to various aspects of the financial services industry.
*ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.*
🌍 Location & Work Environment
- Office Type: Remote, with occasional travel to the Melville, NY headquarters or other locations as needed.
- Office Location(s): 135 Duryea Road, Melville, NY 11747, US
- Geographic Context: The remote work arrangement allows for flexibility and the ability to work from various locations within the United States.
- Work Schedule: Full-time, with a typical workweek of 40 hours, Monday through Friday.
*ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to balance work and personal responsibilities.*
💼 Interview & Application Insights
- Typical Process: Online application submission, phone or video screen, in-depth interviews with marketing and cross-functional team members, and a final interview with the hiring manager.
- Key Assessment Areas: Marketing campaign strategy, digital marketing skills, analytical skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Showcase your portfolio of marketing collateral and provide examples of successful campaigns you've worked on.
- Prepare questions about the company's marketing strategy, team dynamics, and growth opportunities.
*ASSUMPTION: A well-prepared application and strong interview performance will increase the likelihood of success in securing this role.*
🛠️ Tools & Technologies
- Wordpress
- MarTech
- Digital marketing tools
- Google Analytics
- Marketing Automation platforms
- CRM systems
- Microsoft Office Suite (Word, Excel, PowerPoint)
*ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.*
👔 Cultural Fit Considerations
- Company Values: Integrity, Customer Focus, Innovation, Teamwork, and Excellence.
- Work Style: Collaborative, results-driven, and team-oriented, with a focus on creative problem-solving and continuous learning.
- Self-Assessment Questions:
- How do you align with Henry Schein's core values, particularly integrity and customer focus?
- How comfortable are you working remotely and collaborating with cross-functional teams?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices?
*ASSUMPTION: Candidates who demonstrate a strong fit with Henry Schein's values and work style will be more likely to succeed in this role.*
⚠️ Potential Challenges
- Balancing multiple marketing campaigns and priorities simultaneously.
- Adapting to the fast-paced and dynamic nature of the financial services industry.
- Working effectively with cross-functional teams and stakeholders, including those with varying levels of marketing expertise.
*ASSUMPTION: Addressing these challenges proactively and demonstrating strong organizational skills will be crucial for success in this role.*
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses on growth marketing initiatives and requires a strong understanding of the financial services industry. Other marketing roles may focus on brand management, product marketing, or customer marketing.
- Industry-specific context: The financial services industry is highly competitive and regulated, requiring a strong understanding of compliance and ethical marketing practices.
- Career path comparison: This role offers opportunities for career progression into senior marketing roles or management positions within the marketing department. Alternatively, gaining experience in this role could lead to opportunities in other areas of the financial services industry or related fields.
*ASSUMPTION: Understanding the unique aspects of this role and the industry-specific context will help candidates tailor their application and interview responses effectively.*
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to drive customer acquisition for a new financial product.
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversions.
- Creating and distributing sales collateral to support the launch of a new practice acquisition program.
- Facilitating and encouraging the organic social media strategy for a financial services brand.
*ASSUMPTION: Providing specific examples of relevant marketing projects and campaigns in your application and interview will help demonstrate your qualifications for this role.*
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and cross-functional stakeholders?
- What are the most significant challenges facing the marketing department currently, and how can this role address them?
- How does Henry Schein support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
*ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and commitment to success.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://henryschein.wd1.myworkdayjobs.com/External_Careers/job/USA---Remote/Marketing-Specialist--Financial-Services_R129267).
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare a portfolio of marketing collateral and be ready to discuss your approach to campaign strategy, execution, and optimization.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
