Marketing Specialist for Lithuania

📌 Core Information

🔹 Job Title: Marketing Specialist for Lithuania

🔹 Company: Hedepy

🔹 Location: Lithuania

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Remote (Lithuania)

🚀 Job Overview

Key aspects of this role include:

• Managing daily marketing tasks to enhance Hedepy's presence in Lithuania
• Translating and adapting content across various platforms to resonate with the local audience
• Coordinating influencer campaigns and managing content creator collaborations
• Developing and managing Hedepy's TikTok channel
• Optimizing SEO to improve online visibility and appeal

ASSUMPTION: This role requires a strong understanding of the Lithuanian market and cultural nuances to effectively engage the local audience.

📋 Key Responsibilities

✅ Manage social media activities, including translations, implementation, idea generation, and responding to queries (25%)

✅ Translate & adapt content across various platforms such as web, app, blogs, and emails, Adwords (25%)

✅ Coordinate influencer campaigns by identifying influencers, managing budgets, and ensuring content aligns with briefs (20%)

✅ Develop TikTok channel & manage content creator collaboration (15%)

✅ Manage SEO optimizations (content improvements, link building) (15%)

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Marketing student or equivalent experience

Experience: 0-2 years of marketing experience

Required Skills:

• Strong copywriting skills
• Strong social media skills (preferably experience in managing accounts on Instagram & TikTok)
• Project management experience
• The ability to work independently on marketing tasks
• Open-mindedness to feedback

Preferred Skills:

• Performance optimization knowledge
• Experience with Meta ads and AdWords
• SEO knowledge
• Experience in managing influencer collaboration
• Skills in Figma, Localazy, Basecamp, Deepl, and ChatGPT

ASSUMPTION: Fluency in Lithuanian and English is required for this role.

💰 Compensation & Benefits

Salary Range: €1,000 - €1,500 per month (based on industry standards for entry-level marketing roles in Lithuania)

Benefits:

• Free psychotherapy sessions on Hedepy
• Remote-first work environment
• Opportunity to collaborate with an international team from 10 different countries
• Team buildings and workations

Working Hours: Part-time: 4 hours per day / 20 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: 2-10 employees (Small, agile team with a strong focus on collaboration and innovation)

Founded: 2020 (Relatively new startup with a growing presence in Central & Eastern Europe)

Company Description:

• Hedepy is a leader in holistic mental health support programs for individuals and companies in Central & Eastern Europe
• The company aims to make psychotherapy accessible to everyone in need through video call sessions
• Hedepy offers a remote-first work environment, allowing employees to work from anywhere in Lithuania

Company Specialties:

• Psychotherapy
• Online counselling
• Online psychotherapy
• Therapy
• Counselling

Company Website: hedepy.cz

ASSUMPTION: Hedepy's focus on mental health care and accessibility makes it an attractive option for candidates passionate about making a positive impact on people's lives.

📊 Role Analysis

Career Level: Entry-level (This role is ideal for recent graduates or individuals looking to break into the marketing industry)

Reporting Structure: This role reports directly to the Marketing Manager, Caro

Work Arrangement: Remote (Lithuania) - Part-time (20 hours per week)

Growth Opportunities:

• Potential full-time opportunities as the company grows
• Chance to work on international marketing campaigns and collaborate with an international team
• Opportunity to learn and develop new skills in a fast-paced startup environment

ASSUMPTION: This role offers excellent growth potential for candidates looking to build a career in marketing.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): Lithuania (Remote work from anywhere in the country)

Geographic Context:

• Lithuania has a strong focus on mental health awareness and support
• The country offers a high quality of life and a competitive job market
• Lithuania has a growing startup scene, with many opportunities for young professionals

Work Schedule: Part-time (4 hours per day, 20 hours per week)

ASSUMPTION: Working remotely in Lithuania offers a flexible and balanced work-life arrangement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video call screening with the recruiter, Veronica
• Technical assessment or case study
• Final interview with the Marketing Manager, Caro

Key Assessment Areas:

• Marketing skills and experience
• Cultural fit and alignment with Hedepy's mission
• Problem-solving and critical thinking skills
• Adaptability and openness to feedback

Application Tips:

• Tailor your resume and cover letter to highlight your marketing skills and experience
• Showcase your understanding of the Lithuanian market and cultural nuances
• Prepare examples of your previous marketing work, if applicable
• Follow up with Veronica after submitting your application

ATS Keywords: Marketing Specialist, Lithuania, Social Media Management, Content Translation, Influencer Campaigns, SEO Optimization, TikTok, Marketing Student, Entry-level Marketing

ASSUMPTION: Hedepy's application process is designed to assess candidates' skills and cultural fit, ensuring a strong match for the role and the company.

🛠️ Tools & Technologies

• Figma
• Localazy
• Basecamp
• Deepl
• ChatGPT

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Accessibility
• Empathy
• Innovation
• Collaboration

Work Style:

• Remote and flexible
• Results-driven and autonomous
• Open to feedback and continuous learning

Self-Assessment Questions:

• Do you share Hedepy's commitment to making mental health care accessible to everyone?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a fast-paced, collaborative environment and embrace feedback as an opportunity for growth?

ASSUMPTION: Hedepy values candidates who align with their mission and are open to learning and growing in a dynamic startup environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, ever-changing startup environment
• Adapting to a remote work arrangement and maintaining productivity
• Navigating the unique cultural nuances and market dynamics of Lithuania

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• This role is unique in its focus on the Lithuanian market and the opportunity to work with an international team
• Compared to other marketing roles, this position offers a high degree of autonomy and responsibility for a part-time commitment
• Career progression may involve moving into a full-time role or taking on additional responsibilities as the company grows

ASSUMPTION: This role offers a unique opportunity for candidates looking to gain experience in marketing and make a positive impact on people's lives.

📝 Sample Projects

• Managing a successful influencer campaign to raise awareness of mental health in Lithuania
• Developing and executing a content strategy that resonates with the Lithuanian audience
• Optimizing Hedepy's online presence and improving search engine rankings through SEO best practices

ASSUMPTION: These projects are designed to showcase the candidate's skills and experience in marketing and their ability to make a meaningful impact on Hedepy's growth in Lithuania.

❓ Key Questions to Ask During Interview

• How does Hedepy plan to expand its presence in Lithuania and other markets in Central & Eastern Europe?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Hedepy support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this supported in a remote work environment?
• How does Hedepy measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing skills and experience
• Prepare examples of your previous marketing work, if applicable
• Follow up with Veronica after submitting your application
• Prepare for a phone or video call screening, technical assessment, or case study, and a final interview with the Marketing Manager, Caro

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.