Marketing Specialist - FOS

📌 Core Information

🔹 Job Title: Marketing Specialist - FOS

🔹 Company: CannonDesign

🔹 Location: United States - Remote

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (preference for candidates in CannonDesign locations)

🚀 Job Overview

Key aspects of this role include:

• Leading proposal writing and coordinating materials across all stages of the process.
• Collaborating with marketing teammates and leadership to develop pursuit strategies and secure wins.
• Creating and updating marketing materials such as resumes, presentations, and collateral within brand standards.
• Conducting marketing research for overall market/office strategy and individual clients/pursuits.
• Managing local/regional marketing activities to increase brand visibility.

ASSUMPTION: This role requires a proactive, self-driven individual with strong project management, strategic thinking, and design skills. Proficiency in Adobe InDesign and other design software is essential.

📋 Key Responsibilities

✅ Lead the development of proposal materials, including coordination and production of deliverables across all stages of the process.

✅ Collaborate with marketing teammates and leadership to develop pursuit strategies, starting with client engagement, leading to proposal then interview, to secure the win.

✅ Create and update resumes, portfolio pages, presentations, and related marketing materials using design templates and working within brand standards.

✅ Participate in the development of collateral that supports markets, offices, and services.

✅ Provide marketing research for overall market/office strategy, as well as for individual clients and pursuits.

✅ Lead local/regional marketing activities, such as sponsorships, award submissions, events, and photography, that align with PR/Communications objectives and increase brand visibility.

✅ Develop strong, in-depth knowledge of the firm’s portfolio, personnel, and offerings.

✅ Develop subject matter expertise (across markets, typologies, services, technology, or other) that adds value to marketing initiatives and pursuit activities.

✅ Maintain and update Salesforce for clients and pursuits.

✅ Properly and accurately maintain a proposal filing system.

✅ Self-review and provide peer review for accuracy and quality of content.

✅ Internalize marketing best practices.

✅ May participate in external marketing activities.

✅ May perform other duties as required.

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills. The successful candidate will be able to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, communications, or a related field required.

Experience: A minimum of 3 years of related work experience required. Related experience working in a marketing or communications role for a professional services firm is required. Related experience working in the Architecture, Engineering, and/or Construction industry is preferred.

Required Skills:

• Proficient in Adobe InDesign, Word, Excel, and PowerPoint.
• Strong project management and strategic thinking skills.
• Excellent writing and design skills.
• Strong proficiency in Microsoft Office Suite.
• Familiarity with Deltek CRM Vision, Salesforce, and Miro is a plus.

Preferred Skills:

• Experience working in the Architecture, Engineering, and/or Construction industry.
• Fluency in additional languages.

ASSUMPTION: Candidates should have a strong portfolio demonstrating their design and writing skills, with a focus on their primary role in creating the work.

💰 Compensation & Benefits

Salary Range: $54,720 to $68,400 annually. This salary range is the anticipated range of possible base compensation at the timing of the posting. Actual compensation may vary from posting based on geographic location, work experience, education, and/or skill level.

Benefits:

• Competitive benefits package, including a generous paid time off policy.
• Flexible work schedules, offering a hybrid model to work from home and/or work from the office.
• An inclusive work environment that encourages employees to demonstrate their strengths and passions in achieving personal and organizational goals.
• Coaching with leadership that enables professional growth for future career pathing.
• The opportunity to work for a growing team with proven success.

Working Hours: 40 hours per week, with flexible scheduling options.

ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. Actual compensation may vary based on the factors mentioned above.

📌 Applicant Insights

🔍 Company Context

Industry: Architecture and Planning. CannonDesign is a global leader in the design of healthcare, science, education, and workplace environments.

Company Size: 51-200 employees. As a mid-sized company, CannonDesign offers a collaborative work environment with opportunities for growth and mentorship.

Founded: 2010. CannonDesign was founded with a focus on providing innovative and sustainable design solutions for clients.

Company Description:

• CannonDesign is a multidisciplinary professional services and software consultancy founded on the core value that clients are their most important partners.
• The company began as a small operation in 2009 and has grown into a major, multi-office practice that is ranked #1 worldwide for facility-related services by World Architecture 100.

Company Specialties:

• Visioning
• Strategy
• Operations
• Facility planning
• Signature program development
• Executive coaching
• Lean consulting
• Clinical alignment
• Best practice benchmarking
• Functional programming
• Space planning
• Master planning
• Operational readiness planning
• Transition planning
• Cultural transformation
• Equipment planning
• Activation planning
• Change management
• Analytics
• Consulting
• And experiential design

Company Website: https://www.cannondesign.com/

ASSUMPTION: CannonDesign is a well-established company with a strong reputation in the architecture and planning industry. They value innovation, collaboration, and client-focused solutions.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and career advancement within the marketing department and the broader organization.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including marketing, business development, and leadership.

Work Arrangement: Hybrid. The role offers a flexible work schedule, allowing employees to work from home and/or work from the office.

Growth Opportunities:

• Progression to a senior marketing role or management position within the marketing department.
• Expansion into other areas of the business, such as business development or project management.
• Opportunities to work on high-profile projects and collaborate with industry leaders.

ASSUMPTION: This role offers a clear path for career progression and growth within the organization. The successful candidate will have opportunities to take on additional responsibilities and advance their career.

🌍 Location & Work Environment

Office Type: Hybrid. Employees can work from home and/or work from the office, with a preference for candidates who can work in one of the CannonDesign locations.

Office Location(s): CannonDesign has offices in various locations across the United States.

Geographic Context:

• The United States offers a diverse range of cultural, economic, and geographic contexts, allowing employees to work in various environments and engage with diverse client bases.
• The remote work option provides flexibility and the opportunity to work from various locations within the United States.
• The preference for candidates who can work in one of the CannonDesign locations suggests that in-person collaboration and networking opportunities may be available.

Work Schedule: Flexible. The hybrid work arrangement allows employees to balance their work and personal lives more effectively.

ASSUMPTION: The flexible work arrangement and remote work option cater to employees' preferences and needs, promoting work-life balance and attracting a diverse talent pool.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers site.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications.
• Final interview with senior leadership to assess fit and make a hiring decision.

Key Assessment Areas:

• Communication skills, both written and verbal.
• Project management and organizational skills.
• Creativity and innovation in marketing strategies and materials.
• Understanding of the Architecture, Engineering, and/or Construction industry and CannonDesign's services.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Include a portfolio of your work, demonstrating your design and writing skills, with a focus on your primary role in creating the work.
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
• Research CannonDesign and the Architecture, Engineering, and/or Construction industry to demonstrate your understanding and enthusiasm for the role.

ATS Keywords: Proposal writing, marketing research, brand marketing, project management, strategic thinking, writing, design, Adobe InDesign, PowerPoint, Salesforce, collaboration, detail-oriented, self-driven, organized, innovation, communication, Architecture, Engineering, Construction, professional services, marketing materials, pursuit strategies, client engagement, proposal, interview, win, marketing teammates, leadership, marketing initiatives, pursuit activities, local/regional marketing, sponsorships, award submissions, events, photography, brand visibility, marketing best practices, proposal filing system, accuracy, quality, content, marketing research, overall market/office strategy, individual clients/pursuits, local/regional marketing activities, PR/Communications objectives, brand standards, marketing portfolio, writing samples, project descriptions, employee bios, proposal cover letters, primary role, CannonDesign, FOS, remote work, hybrid work, flexible work schedules, 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