📌 Core Information
🔹 Job Title: Marketing Specialist - Full time
🔹 Company: Gateway Visa Solution
🔹 Location: Naga City, Naga, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth for Gateway Visa Solution and Gateway Express Travel and Tours
- Focusing on brand awareness and lead generation
- Implementing creative, data-driven strategies for local and international promotion
- Collaborating with sales and processing teams for alignment
- Working in a fast-paced, purpose-driven environment
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop and execute marketing campaigns to build strong brand recognition and trust
✅ Manage and grow the company's online presence across various platforms
✅ Create compelling content (posts, videos, reels, blogs) for both B2C and B2B audiences
✅ Plan and promote client events such as orientations, visa seminars, webinars, and university tie-ups
✅ Stay updated on global immigration trends, education policies, and travel opportunities
✅ Coordinate with sales and processing teams for alignment
✅ Plan and implement lead generation strategies that convert interest into inquiries and consultations
✅ Optimize digital ads, SEO, and landing pages to drive quality traffic and conversions
✅ Coordinate email marketing campaigns and automate follow-ups to nurture leads
✅ Analyze data and campaign performance to improve results and ROI
✅ Work closely with the sales team to ensure alignment of marketing and conversion goals
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, Tourism, or related field.
Experience: At least 1-3 years of experience in a marketing or sales support role (experience in the travel, immigration, or education industry is a strong advantage).
Required Skills:
- Excellent verbal and written communication skills, including content writing
- Familiar with social media platforms, online advertising, and email marketing tools
- Knowledgeable in CRM systems and lead tracking methods
- Creative, self-motivated, and able to work independently or with a team
Preferred Skills:
- Prior experience in a visa consultancy, immigration firm, or travel agency
- Familiarity with common visa types and destination countries
- Skills in basic graphic design and video editing
- Ability to speak confidently in webinars or client presentations
ASSUMPTION: While a degree in a related field is preferred, relevant experience and skills may be considered equivalent.
💰 Compensation & Benefits
Salary Range: PHP 25,000 - 35,000 per month (based on experience level and industry standards for marketing specialists in the Philippines)
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Paid time off
Working Hours: 40 hours per week, Monday to Friday, with flexibility for event planning and coordination
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, focusing on immigration and visa solutions
Company Size: 11-50 employees, providing a supportive and collaborative work environment
Founded: 2017, with a mission to keep families united through immigration services
Company Description:
- Gateway Visa Solution is a leading immigration firm in the Middle East
- They offer end-to-end services for skilled migration, business migration, second citizenship, work permits, and study abroad programs
- Their expertise covers various destinations, including Canada, Australia, New Zealand, the UK, Malta, Poland, and other European countries
Company Specialties:
- Immigration
- Canada Permanent Residency
- Australia Permanent Residency
- Canada Student Visa
- Australia Student Visa
- Work permit
- Business Visa
- Citizenship by Investment
- Visit Visa
Company Website: gatewayvisasolution.com
ASSUMPTION: Gateway Visa Solution's focus on immigration and visa services requires employees to be knowledgeable about various visa types and destination countries.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with sales and processing teams
Work Arrangement: On-site, with occasional flexibility for event planning and coordination
Growth Opportunities:
- Advancement to a Senior Marketing Specialist role
- Expansion into management or leadership positions within the marketing department
- Gaining experience in the immigration and visa industry, leading to potential career transitions
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader immigration industry.
🌍 Location & Work Environment
Office Type: Modern office space in Naga City, Philippines
Office Location(s): Roxas Avenue, Diversion Road, Triangulo, Naga City, Camarines Sur, Philippines
Geographic Context:
- Naga City is the capital of Camarines Sur province in the Bicol region of the Philippines
- The city offers a mix of urban and rural environments, with a population of around 200,000 people
- Naga City is known for its vibrant culture, historical sites, and natural attractions, such as Mount Isarog and the Naga River
Work Schedule: Standard office hours, Monday to Friday, with flexibility for event planning and coordination
ASSUMPTION: Naga City offers a unique blend of urban and rural environments, providing employees with access to both city amenities and natural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing Manager
- Final decision and offer
Key Assessment Areas:
- Communication skills and content creation
- Social media and online advertising knowledge
- Data analysis and campaign performance assessment
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on marketing, sales support, or related roles
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company's mission
- Prepare examples of your content creation, social media management, or email marketing campaigns to showcase your skills
ATS Keywords: Marketing Specialist, Brand Awareness, Lead Generation, Social Media Management, Email Marketing, CRM Systems, Graphic Design, Video Editing, Communication Skills, Creative Thinking, Self-Motivation, Team Collaboration, Event Planning, Market Research
ASSUMPTION: Gateway Visa Solution's application process is designed to assess candidates' skills, experience, and cultural fit for the Marketing Specialist role.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)
- Online advertising tools (Google Ads, Facebook Ads, etc.)
- Email marketing software (Mailchimp, Constant Contact, etc.)
- CRM systems (HubSpot, Salesforce, etc.)
- Graphic design tools (Canva, Photoshop, etc.)
- Video editing tools (Capcut, iMovie, etc.)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in the Marketing Specialist role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Customer focus
- Innovation
- Collaboration
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with Gateway Visa Solution's core values, particularly integrity and customer focus?
- Are you comfortable working in a fast-paced, collaborative environment with a strong focus on data-driven decision making?
- Do you have a creative and innovative approach to marketing, with a strong emphasis on data analysis and campaign performance assessment?
ASSUMPTION: Gateway Visa Solution's company culture emphasizes integrity, expertise, customer focus, innovation, and collaboration, with a strong emphasis on data-driven decision making.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with global immigration trends and destination country policies
- Adapting to a fast-paced, dynamic work environment
- Working with diverse teams and stakeholders, including sales and processing teams
ASSUMPTION: These challenges are inherent to the Marketing Specialist role and can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of immigration trends and destination countries
- While the focus is on brand awareness and lead generation, this role also involves event planning and coordination
- This role offers opportunities for professional growth and development within the marketing department and the broader immigration industry
ASSUMPTION: This role is unique in its focus on the immigration and visa industry, requiring candidates to have a strong understanding of global immigration trends and destination country policies.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new visa service
- Planning and coordinating a client event, such as a visa seminar or university tie-up
- Analyzing campaign performance data to optimize digital ads and improve ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in the Marketing Specialist role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Gateway Visa Solution's mission to keep families united through immigration services?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- How does the marketing department collaborate with other departments, such as sales and processing teams?
- What opportunities are there for professional growth and development within the marketing department and the broader immigration industry?
- How does Gateway Visa Solution support work-life balance for its employees?
ASSUMPTION: These questions are designed to assess the role's fit with your skills, experience, and career goals, as well as Gateway Visa Solution's company culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume to highlight relevant experience and skills, with a focus on marketing, sales support, or related roles
- Write a compelling cover letter that demonstrates your understanding of the role and your enthusiasm for Gateway Visa Solution's mission
- Prepare examples of your content creation, social media management, or email marketing campaigns to showcase your skills
- Follow up with Gateway Visa Solution one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
