Marketing Specialist (Full-time or Part-time, Remote)

📌 Core Information

🔹 Job Title: Marketing Specialist (Full-time or Part-time, Remote)

🔹 Company: Integrity Management Services, Inc.

🔹 Location: United States (Remote)

🔹 Job Type: Full-time or Part-time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Designing and developing visually compelling marketing collateral and video content.
• Collaborating with the marketing team to conceptualize and execute marketing campaigns.
• Maintaining and enforcing brand identity and style guidelines.
• Conducting market research and analyzing campaign performance to refine marketing strategies.
• Working closely with internal stakeholders to ensure marketing materials align with brand guidelines and business objectives.

ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on visual storytelling and data-driven decision making.

📋 Key Responsibilities

✅ Design and develop marketing collateral, including website graphics, social media visuals, infographics, brochures, flyers, presentations, and advertisements.

✅ Produce and edit video content for various platforms, ensuring alignment with brand messaging and campaign objectives.

✅ Create visually engaging content for digital platforms, such as websites, landing pages, digital newsletters, and social media channels.

✅ Collaborate with the Marketing Director to conceptualize and execute compelling marketing campaigns across multiple channels.

✅ Assist in the development and execution of A/B testing and optimization strategies to improve marketing effectiveness.

✅ Maintain and enforce brand identity, style guidelines, and visual assets library.

✅ Ensure a cohesive integration of visual and written content across all marketing materials.

✅ Conduct market research to stay updated on industry trends, informing design decisions and campaign strategies.

✅ Utilize analytics tools to monitor website and campaign performance and apply insights to refine marketing strategies.

✅ Work closely with internal stakeholders, including business development and product teams, to ensure marketing materials align with brand guidelines and business objectives.

ASSUMPTION: This role requires a high level of self-motivation, time management, and adaptability to work effectively in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Design, Communications, or a related field.

Experience: 2-3 years of experience as a Marketing Specialist or in a similar role, with a strong focus on creative design and video production.

Required Skills:

• Proficiency in graphic design software and tools, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Canva, and others.
• Solid understanding of design principles, typography, color theory, and layout techniques.
• Demonstrated portfolio showcasing design skills and creativity.
• Excellent verbal and written communication skills.
• Strong attention to detail and ability to work in a fast-paced, deadline-driven environment.
• Knowledge of current marketing trends, digital platforms, and best practices.
• Ability to collaborate effectively with cross-functional teams and stakeholders.

Preferred Skills:

• Experience with content management systems (e.g., WordPress), email marketing platforms (e.g., Mailchimp), and customer relationship management (CRM) systems.
• Knowledge of SEO best practices and keyword research tools.
• Familiarity with collaboration platforms (e.g., Microsoft Teams).

ASSUMPTION: Candidates with experience in the business consulting and services industry may have an advantage in understanding the company's offerings and target audience.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in a remote role)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work schedule
• Professional development opportunities

Working Hours: Full-time (40 hours/week) or Part-time (flexible hours) with a flexible work schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. Integrity Management Services, Inc. specializes in assisting government and commercial clients in compliance and program integrity efforts, including the prevention and detection of fraud, waste, and abuse in government programs.

Company Size: 51-200 employees. As a mid-sized company, IntegrityM offers a culture of opportunity, recognition, collaboration, and supporting the community. It provides a small, flexible workplace with an exceptional quality of life and promotes corporate-driven sustainability.

Founded: 2009. IntegrityM was created to support the program integrity efforts of federal and state government programs, as well as private sector organizations.

Company Description:

• Integrity Management Services, Inc. (IntegrityM) is a Certified Women-Owned Small Business, CMMI Level 3 appraised, ISO 9001:2015 certified, and FISMA compliant organization.
• IntegrityM provides experience and expertise to government programs and private businesses supporting government programs through analysis and support services such as statistical and data analysis, compliance audit, investigation, medical review, and software solutions.
• At IntegrityM, they specialize in complex data and statistical analysis and auditing, with a highly effective IT staff skilled in creating large databases, building support systems, and establishing secure communications networks with clients.

Company Specialties:

• Government contracting
• Statistical analysis
• Data mining
• Regulatory analysis
• Woman Owned Small Business
• Investigations
• Program integrity
• Program evaluations
• Predictive modeling
• Program operations
• Medical Review
• Software Solutions
• Compliance Audit

Company Website: https://www.integritym.com

ASSUMPTION: IntegrityM's focus on data-driven decision making and compliance makes it an ideal fit for candidates with strong analytical skills and attention to detail.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of creative and analytical skills, with a focus on visual storytelling and data-driven decision making.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Director and collaborate with internal stakeholders, including business development and product teams.

Work Arrangement: This is a fully remote position, with the flexibility to work from anywhere in the United States.

Growth Opportunities:

• As IntegrityM continues to grow, there may be opportunities for the Marketing Specialist to take on more responsibilities or move into a management role.
• The company offers professional development opportunities to help employees grow their skills and advance their careers.
• Candidates with strong performance may have the opportunity to work on high-profile projects or campaigns.

ASSUMPTION: The remote nature of this role may offer candidates the opportunity to work from home or a co-working space, providing a better work-life balance.

🌍 Location & Work Environment

Office Type: Remote. IntegrityM offers a fully remote work environment, allowing employees to work from anywhere in the United States.

Office Location(s): N/A (Fully Remote)

Geographic Context:

• The United States has a diverse range of cultures, time zones, and work environments, allowing candidates to choose the best fit for their personal and professional needs.
• IntegrityM's remote work environment may offer candidates the opportunity to work from home or a co-working space, providing a better work-life balance.
• Candidates should be comfortable working independently and managing their time effectively in a remote setting.

Work Schedule: Flexible. IntegrityM offers a flexible work schedule, allowing employees to balance their personal and professional responsibilities.

ASSUMPTION: The fully remote nature of this role may require candidates to have strong self-motivation, time management, and communication skills to work effectively in a remote environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• Portfolio review and creative challenge
• Final interview with the Marketing Director

Key Assessment Areas:

• Creativity and design skills
• Analytical and problem-solving skills
• Communication and collaboration skills
• Adaptability and time management skills

Application Tips:

• Tailor your resume and portfolio to highlight your design and video production skills, as well as any relevant marketing experience.
• Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit for the position.
• Be ready to discuss your design process and how you approach creative challenges during the portfolio review and creative challenge stages of the interview process.

ATS Keywords: Marketing Specialist, Graphic Design, Video Production, Content Creation, Campaign Development, Brand Management, Market Research, Trend Analysis, Collaboration, Adobe Creative Suite, Communication, Attention to Detail, Digital Marketing, SEO, HTML, CSS, WordPress

ASSUMPTION: IntegrityM's interview process may include creative challenges or case studies to assess the candidate's problem-solving and design skills.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)
• Canva
• Content management systems (e.g., WordPress)
• Email marketing platforms (e.g., Mailchimp)
• Customer relationship management (CRM) systems
• SEO tools (e.g., Google Keyword Planner, SEMrush)
• Collaboration platforms (e.g., Microsoft Teams)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to complete their job responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Accountability

Work Style:

• Candidates should be self-motivated, detail-oriented, and able to work effectively in a remote environment.
• Strong communication and collaboration skills are essential for working with internal stakeholders and cross-functional teams.
• Candidates should be comfortable working in a fast-paced, deadline-driven environment and able to manage their time effectively.

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your design skills and creativity?
• Are you comfortable working independently and managing your time effectively in a remote setting?
• Do you have strong communication and collaboration skills, and are you comfortable working with internal stakeholders and cross-functional teams?
• Are you comfortable working in a fast-paced, deadline-driven environment and able to manage your time effectively?

ASSUMPTION: IntegrityM's company culture values collaboration, innovation, and accountability, making it an ideal fit for candidates who are self-motivated, detail-oriented, and able to work effectively in a remote environment.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation, time management, and communication skills to work effectively in a remote environment.
• Candidates may face challenges balancing their personal and professional responsibilities in a flexible work environment.
• As a mid-sized company, IntegrityM may have limited resources and budget for marketing campaigns compared to larger organizations.
• The fully remote nature of this role may require candidates to be comfortable working independently and managing their time effectively.

ASSUMPTION: The remote nature of this role may offer candidates the opportunity to work from home or a co-working space, providing a better work-life balance, but it may also require strong self-motivation, time management, and communication skills to work effectively in a remote setting.

📈 Similar Roles Comparison

• Compared to in-house marketing roles, this remote position may offer more flexibility and a better work-life balance but may also require strong self-motivation, time management, and communication skills to work effectively in a remote environment.
• As a mid-sized company, IntegrityM may have limited resources and budget for marketing campaigns compared to larger organizations, but it may also offer a more collaborative and innovative work environment.
• Candidates with experience in the business consulting and services industry may have an advantage in understanding the company's offerings and target audience.

ASSUMPTION: The remote nature of this role may offer candidates the opportunity to work from home or a co-working space, providing a better work-life balance, but it may also require strong self-motivation, time management, and communication skills to work effectively in a remote setting.

📝 Sample Projects

• Developing a marketing campaign to promote a new service offering, including website graphics, social media visuals, and video content.
• Creating a brand style guide and visual assets library to ensure consistent branding across all marketing materials.
• Conducting market research to identify industry trends and inform design decisions and campaign strategies.

ASSUMPTION: These sample projects are intended to provide candidates with an idea of the types of tasks they may be responsible for in this role and are not exhaustive.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does IntegrityM support the professional development and growth of its employees?
• What are the key challenges facing the marketing team, and how can this role help address them?
• How does IntegrityM measure the success of its marketing campaigns, and what metrics are most important to track?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the team, and the company's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your design and video production skills, as well as any relevant marketing experience.
• Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit for the position.
• Be ready to discuss your design process and how you approach creative challenges during the portfolio review and creative challenge stages of the interview process.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.