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Marketing Specialist (Fully Remote)

Anagram
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist (Fully Remote)

πŸ”Ή Company: Anagram

πŸ”Ή Location: Chicago, IL

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: Entry-level to Mid-level (0-2 years)

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Driving customer acquisition and retention through direct marketing communication
  • Collaborating cross-functionally with sales and other departments to ensure customer success
  • Working in a fast-paced, entrepreneurial environment with a high-growth startup
  • Proactively managing and optimizing marketing campaigns to achieve key goals

ASSUMPTION: This role requires a proactive, results-driven individual who can thrive in a dynamic, collaborative environment. Previous experience in customer marketing, demand generation, and marketing automation is essential for success in this position.

πŸ“‹ Key Responsibilities

βœ… Develop and execute email and automated lifecycle marketing campaigns to generate incremental revenue

βœ… Build nurture campaigns for customers within marketing automation systems and in-app tools through intelligent segmentation, optimization, and experimentation

βœ… Develop a strong understanding of customers, their goals, and how to reach them

βœ… Coordinate the messaging strategy through the entire customer lifecycle

βœ… Ensure strong customer relationships to support cross-sell and up-sell of products

βœ… Work cross-departmentally to communicate product releases, newsletters, and updates to customers via email and other owned channels

ASSUMPTION: This role requires a strong understanding of customer needs and preferences, as well as the ability to create targeted, effective marketing campaigns to drive customer engagement and growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1+ years of relevant experience in customer marketing and/or demand generation

Required Skills:

  • Proven experience with marketing automation (HubSpot experience is a plus)
  • Experience with advertising platforms (Google, Facebook, LinkedIn, etc.)
  • Basic copywriting skills to craft email and ad messaging
  • Comfort with performance-based marketing and metrics-based campaign analysis
  • Ability to work cross-functionally, specifically with Sales
  • Results-driven, proactive, and takes a hands-on approach in campaign management
  • Experience working at a high-growth startup
  • Thrives in a fast-paced, collaborative environment
  • Takes initiative and is flexible

Preferred Skills:

  • Experience with creative copywriting
  • Familiarity with the healthcare or insurance industry

ASSUMPTION: The ideal candidate will have a strong background in customer marketing and demand generation, with experience in marketing automation and advertising platforms. They should be comfortable working in a fast-paced, collaborative environment and taking a proactive approach to campaign management.

πŸ’° Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on industry standards for entry-level to mid-level marketing roles in Chicago)

Benefits:

  • Industry-leading compensation including salary and equity ownership
  • MacBook, monitor, and all the technologies needed to succeed
  • Medical & Dental Insurance
  • 401k
  • Fast-paced startup environment
  • Remote first company

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level to mid-level marketing roles in Chicago. Actual compensation may vary based on experience, skills, and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Healthcare Technology

Company Size: 51-200 employees (Mid-size)

Founded: 2015

Company Description:

  • Anagram is the ultimate insurance billing platform for eye care providers
  • Combines instant eligibility and benefit verifications, patient responsibility calculation, claims management, payment posting, and more
  • Mission is to simplify insurance and save providers time and money

Company Specialties:

  • Healthcare
  • Insurance
  • Vision insurance
  • Vision plans
  • Optical
  • Optometry
  • Optometric
  • Ophthalmology
  • Billing
  • Medical billing
  • Vision billing
  • Optometry billing
  • Vision insurance billing

Company Website: anagram.care

ASSUMPTION: Anagram is a mid-sized, fast-growing healthcare technology company focused on simplifying insurance billing for eye care providers. They offer a comprehensive, all-in-one revenue cycle management solution designed to save providers time and money.

πŸ“Š Role Analysis

Career Level: Entry-level to Mid-level (0-2 years of experience)

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Fully Remote (with the option to work from the San Francisco headquarters if preferred)

Growth Opportunities:

  • Potential career progression into senior marketing roles as the company grows
  • Opportunities to learn and develop new skills in a fast-paced, dynamic environment
  • Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to progress into senior marketing roles as the company continues to expand.

🌍 Location & Work Environment

Office Type: Remote-first with an option to work from the San Francisco headquarters

Office Location(s): San Francisco, California

Geographic Context:

  • Chicago, IL: A vibrant, diverse city with a strong job market and numerous cultural attractions
  • Illinois: A Midwestern state with a robust economy and a variety of industries
  • United States: A large, diverse country with a wide range of job opportunities and cultural experiences

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: This role offers a remote-first work environment with the option to work from the San Francisco headquarters. The geographic context provides a vibrant, diverse city with a strong job market and numerous cultural attractions.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Resume screening
  • Phone or video call interview with the Marketing Manager
  • Take-home assignment or case study
  • Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

  • Marketing skills and experience
  • Campaign management and optimization
  • Cross-functional collaboration
  • Adaptability and problem-solving

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Provide specific examples of successful marketing campaigns you've managed or contributed to
  • Demonstrate your understanding of the healthcare or insurance industry and how your skills can be applied to this role
  • Showcase your ability to work collaboratively and adapt to a fast-paced, dynamic environment

ATS Keywords: Marketing Specialist, Customer Marketing, Demand Generation, Marketing Automation, Advertising Platforms, Campaign Management, Cross-Functional Collaboration, Results-Driven, Proactive, Initiative, Flexibility

ASSUMPTION: The application process for this role is likely to involve a combination of resume screening, interviews, and a take-home assignment or case study. Applicants should tailor their application materials to highlight relevant marketing experience and skills, as well as their ability to work collaboratively and adapt to a fast-paced, dynamic environment.

πŸ› οΈ Tools & Technologies

  • HubSpot (or similar marketing automation platform)
  • Advertising platforms (Google, Facebook, LinkedIn, etc.)
  • Email marketing tools
  • Project management tools (e.g., Asana, Trello)
  • Collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: This role requires experience with marketing automation platforms, advertising platforms, and email marketing tools. Familiarity with project management and collaboration tools is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Collaborative
  • Innovative
  • Results-driven
  • Adaptable

Work Style:

  • Fast-paced and dynamic
  • Collaborative and cross-functional
  • Proactive and initiative-driven
  • Adaptable and flexible
  • Focused on customer success and growth

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you proactive and initiative-driven?
  • Are you comfortable working cross-functionally and adapting to new situations?
  • Do you have a strong customer focus and a desire to drive customer success?

ASSUMPTION: Anagram values candidates who are customer-centric, collaborative, innovative, results-driven, and adaptable. They seek individuals who can thrive in a fast-paced, collaborative environment and are proactive, initiative-driven, and comfortable working cross-functionally.

⚠️ Potential Challenges

  • Managing multiple marketing campaigns simultaneously
  • Adapting to a fast-paced, dynamic work environment
  • Working cross-functionally with various departments
  • Meeting and exceeding performance metrics and key goals

ASSUMPTION: This role may present challenges in managing multiple marketing campaigns simultaneously, adapting to a fast-paced work environment, and working cross-functionally with various departments. However, these challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to campaign management.

πŸ“ˆ Similar Roles Comparison

  • Marketing Coordinator: Typically focuses on administrative tasks and supporting marketing campaigns, whereas this role involves driving customer acquisition and retention through direct marketing communication
  • Marketing Manager: Oversees marketing strategies and teams, while this role focuses on executing marketing campaigns and driving customer growth
  • Demand Generation Specialist: Primarily focuses on driving demand for a company's products or services, whereas this role involves driving customer acquisition and retention through direct marketing communication

ASSUMPTION: This role differs from similar marketing roles in its focus on driving customer acquisition and retention through direct marketing communication. While it may share some responsibilities with other marketing roles, such as campaign management and optimization, the primary goal of this role is to drive customer growth and success.

πŸ“ Sample Projects

  • Develop and execute an email marketing campaign to drive customer acquisition and retention
  • Create and optimize a Facebook ad campaign to target potential customers
  • Analyze customer data to segment and target marketing campaigns effectively
  • Collaborate with the sales team to create targeted messaging for customer communications

ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities the Marketing Specialist may be expected to perform in this role. The specific projects and campaigns will vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workday for this role?
  • How does this role collaborate with other departments, such as Sales and Product?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Anagram support the professional growth and development of its employees?
  • What are the most challenging aspects of this role, and how have previous Marketing Specialists approached them?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, collaborative nature, and growth opportunities of the Marketing Specialist role at Anagram. They also aim to uncover potential challenges and how previous Marketing Specialists have approached them.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Prepare for interview questions by researching Anagram and the role's responsibilities
  • Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.