Marketing Specialist (Fully Remote)

📌 Core Information

🔹 Job Title: Marketing Specialist (Fully Remote)

🔹 Company: Anagram

🔹 Location: Austin, TX

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Entry-level to Mid-level

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing email and automated lifecycle marketing campaigns to drive customer adoption and utilization
• Building and optimizing nurture campaigns for customers within marketing automation systems
• Collaborating cross-functionally, specifically with Sales, to ensure strong customer relationships
• Thriving in a fast-paced, collaborative startup environment

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving customer engagement and revenue growth.

📋 Key Responsibilities

✅ Developing and executing email and automated lifecycle marketing campaigns to generate incremental revenue

✅ Building and optimizing nurture campaigns for customers within marketing automation systems through intelligent segmentation, optimization, and experimentation

✅ Developing a strong understanding of customers, their goals, and how to reach them

✅ Coordinating the messaging strategy through the entire customer lifecycle

✅ Ensuring strong customer relationships to support cross-sell and up-sell of products

✅ Working cross-departmentally to communicate product releases, newsletters, and updates to customers via email and other owned channels

ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on achieving key goals and driving customer engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1+ years of relevant experience in customer marketing and/or demand generation

Required Skills:

• Proven experience with marketing automation (HubSpot experience is a plus)
• Experience with advertising platforms (Google, Facebook, LinkedIn, etc.)
• Basic copywriting skills to craft email and ad messaging
• Comfort with performance-based marketing and metrics-based campaign analysis
• Ability to work cross-functionally, specifically with Sales
• Results-driven, proactive, and takes a hands-on approach in campaign management
• Experience working at a high-growth startup
• Thrives in a fast-paced, collaborative environment
• Takes initiative and is flexible

Preferred Skills:

• Creative experience in copywriting

ASSUMPTION: The ideal candidate will have a strong background in customer marketing and demand generation, with experience in marketing automation and advertising platforms. They should be results-driven, proactive, and thrive in a fast-paced, collaborative environment.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for entry-level to mid-level marketing roles in Austin, TX)

Benefits:

• Industry-leading compensation including salary and equity ownership
• MacBook, monitor, and all the technologies you need to succeed
• Medical & Dental Insurance
• 401k

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Austin, TX. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Health Care

Company Size: 51-200 employees (Small to Mid-sized)

Founded: 2015 (10 years ago)

Company Description:

• Anagram is the ultimate insurance billing platform for eye care providers
• Combining instant eligibility and benefit verifications, patient responsibility calculation, claims management, payment posting, and more
• Mission: To simplify insurance and save providers time and money, freeing doctors to deliver the best care for their patients

Company Specialties:

• Healthcare
• Insurance
• Vision insurance
• Vision plans
• Optical
• Optometry
• Ophthalmology
• Billing
• Medical billing
• Vision billing
• Optometry billing
• Vision insurance billing

Company Website: http://anagram.care

ASSUMPTION: Anagram is a small to mid-sized company focused on simplifying insurance billing for eye care providers. They offer competitive compensation and benefits, and value diversity and inclusion.

📊 Role Analysis

Career Level: Entry-level to Mid-level Marketing Specialist

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Fully Remote, with flexible scheduling

Growth Opportunities:

• Potential career progression to Senior Marketing Specialist or Marketing Manager roles
• Opportunities to work on various marketing channels and campaigns
• Chance to gain experience in a fast-growing startup environment

ASSUMPTION: This role offers growth opportunities in marketing and the chance to work in a dynamic, fast-paced startup environment.

🌍 Location & Work Environment

Office Type: Fully Remote (No physical office)

Office Location(s): Austin, TX

Geographic Context:

• Austin is the capital city of Texas, known for its vibrant music and tech scenes
• The cost of living in Austin is relatively affordable compared to other major cities in the US
• Austin has a diverse and growing job market, with a strong focus on technology and healthcare industries

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: Austin, TX offers a vibrant and growing job market, with a relatively affordable cost of living. The fully remote work environment allows for flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Hiring Manager
• Take-home assignment or case study
• Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

• Marketing and campaign management skills
• Creativity and copywriting abilities
• Analytical and problem-solving skills
• Cross-functional collaboration and communication
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and campaign management experience
• Showcase your creativity and problem-solving skills through examples or case studies
• Demonstrate your ability to work cross-functionally and collaborate with other teams
• Research Anagram's mission and values, and explain how you align with them in your application materials

ATS Keywords: Marketing Specialist, Customer Marketing, Demand Generation, Marketing Automation, Advertising Platforms, Campaign Management, Cross-functional Collaboration, Results-driven, Proactive, Flexible, High-growth Startup, Fast-paced Environment, Initiative

ASSUMPTION: The application process for this role may involve multiple interviews and assessments, with a focus on marketing and campaign management skills, creativity, and cultural fit.

🛠️ Tools & Technologies

• HubSpot (or similar marketing automation platform)
• Google Ads (or similar advertising platform)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires experience with marketing automation, advertising platforms, and email marketing tools. Familiarity with CRM and project management software is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Simplify insurance for eye care providers
• Focus on customer success
• Collaborate and innovate
• Embrace diversity and inclusion

Work Style:

• Results-driven and proactive
• Hands-on and collaborative
• Adaptable and flexible
• Comfortable working in a fast-paced, startup environment

Self-Assessment Questions:

• How do you align with Anagram's mission to simplify insurance for eye care providers?
• Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?
• How do you stay organized and manage your time in a fast-paced, dynamic work environment?

ASSUMPTION: Anagram values employees who are results-driven, proactive, and comfortable working in a fast-paced, collaborative startup environment. They also prioritize diversity, inclusion, and collaboration.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic startup environment may require adaptability and flexibility
• This role may involve working with multiple teams and stakeholders, requiring strong cross-functional collaboration and communication skills
• The fully remote work arrangement may present unique challenges, such as maintaining work-life balance and staying connected with team members
• As a small to mid-sized company, Anagram may have limited resources and budget for marketing initiatives compared to larger organizations

ASSUMPTION: This role may present challenges related to working in a fast-paced startup environment, collaborating with multiple teams, and managing a fully remote work arrangement. However, these challenges can also be opportunities for growth and learning.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a greater emphasis on customer engagement and driving revenue growth through targeted marketing campaigns
• As a startup, Anagram offers a more dynamic and fast-paced work environment compared to larger, more established organizations
• This role may provide opportunities for career growth and progression within the marketing department, as well as the chance to work on various marketing channels and campaigns

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing positions, with a focus on driving customer engagement and revenue growth in a fast-paced startup environment.

📝 Sample Projects

• Developing and executing a targeted email campaign to drive customer adoption of a new product feature
• Optimizing nurture campaigns for customers within the marketing automation system to improve engagement and conversion rates
• Collaborating with the Sales team to create and distribute a customer newsletter highlighting recent product updates and success stories

ASSUMPTION: These sample projects provide a sense of the day-to-day responsibilities and tasks associated with this role, with a focus on driving customer engagement and revenue growth through targeted marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into it?
• How does Anagram support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign that the team has executed, and what made it successful?
• How does Anagram measure the success of its marketing initiatives, and how will my performance be evaluated in this role?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: These interview questions are designed to provide insight into the marketing team's structure, priorities, and challenges, as well as the company's approach to employee development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and campaign management experience, as well as your creativity and problem-solving skills
• Prepare for interviews by researching Anagram's mission and values, and thinking about how you align with them
• Follow up with the Hiring Manager after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.