📌 Core Information
🔹 Job Title: Marketing Specialist - Fully Remote - Shockwave
🔹 Company: Johnson & Johnson
🔹 Location: Santa Clara, California, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing, Product Management
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Entry to Developing Individual Contributor
🔹 Remote Status: Fully Remote (up to 35% travel)
🚀 Job Overview
Key aspects of this role include:
- Collaborating on and executing marketing programs for Shockwave Medical's Intravascular Lithotripsy (IVL) technology.
- Analyzing social media conversations and website performance to inform marketing strategies.
- Developing content for various channels, including the website, blog, and social media.
- Managing marketing finances and vendor relationships.
- Building and maintaining relationships with the sales team and other stakeholders.
ASSUMPTION: This role requires a strong understanding of marketing principles and a willingness to learn about the cardiovascular industry and Shockwave's technology.
📋 Key Responsibilities
✅ Collaborate on and execute the planning, development, and distribution of marketing collateral to the sales team.
✅ Establish and maintain relationships with 3rd party vendors and media suppliers.
✅ Respond to website inquiries and triage time-sensitive leads to sales reps.
✅ Analyze social media conversations about Shockwave and competitive technologies.
✅ Track and analyze website performance via Google Analytics.
✅ Develop content for website, blog, and social media channels.
✅ Assist in the development of the quarterly customer-focused newsletter summarizing key milestones.
✅ Manage marketing finances, tracking program budgets and measuring success of key initiatives.
✅ Develop an in-depth knowledge of cardiology community trends and recommend opportunities.
✅ Maintain sales enablement platform with currently approved content.
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple priorities effectively.
🎯 Required Qualifications
Education: Bachelor’s degree, preferably in marketing, public relations, communications, or a related field OR equivalent experience.
Experience: Initial medtech marketing experience preferred.
Required Skills:
- Proven ability to collaborate and work with others in a dynamic, matrix environment.
- Outstanding interpersonal skills, including developing relationships in all levels of the organization and indirectly influencing business objectives.
- Ability to work in a fast-paced environment as an individual contributor or as part of a team, while managing multiple priorities and adapting to changing requirements.
- Salesforce and HubSpot engagement experience preferred.
Preferred Skills:
- Experience with Google Analytics.
- Knowledge of the cardiovascular industry.
- Familiarity with Shockwave's IVL technology.
ASSUMPTION: While not explicitly stated, a strong understanding of digital marketing and content creation is likely to be beneficial in this role.
💰 Compensation & Benefits
Salary Range: 73,000.00 - 131,000.00 USD Annual
Benefits:
- Medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
- Retirement plan (pension) and savings plan (401(k)).
- Vacation, sick time, holiday pay, and personal and family time.
Working Hours: 40 hours per week, with up to 35% travel required.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing specialist role with similar experience and location requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Johnson & Johnson operates in the healthcare industry, with a focus on innovative medicine and medtech solutions.
Company Size: Johnson & Johnson is a large corporation with over 10,000 employees.
Founded: Johnson & Johnson was founded in 1886 and has a rich history in the healthcare industry.
Company Description:
- Johnson & Johnson is a global leader in healthcare, with a mission to "help people live healthier lives through our innovative medicines, consumer health products, and medical devices."
- The company is organized into three business segments: Pharmaceuticals, Medical Devices, and Consumer Health.
- Johnson & Johnson MedTech, the segment relevant to this role, focuses on developing and commercializing innovative medical technologies.
Company Specialties:
- Innovative Medicine
- MedTech
- Consumer Health
Company Website: jnj.com
ASSUMPTION: Johnson & Johnson's size and extensive resources provide opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for an early-career marketing professional seeking to develop their skills in a dynamic and innovative environment.
Reporting Structure: The Marketing Specialist will report to the Marketing Manager for Shockwave Medical.
Work Arrangement: This role is fully remote, with up to 35% travel required for events, meetings, and other business needs.
Growth Opportunities:
- Exposure to various aspects of omnichannel marketing in a digital-first environment.
- Potential to contribute to the commercialization of a cutting-edge medical technology.
- Opportunity to work with a diverse and experienced team in a fast-paced, innovative environment.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop skills in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Fully Remote, with occasional travel required.
Office Location(s): Santa Clara, California, United States
Geographic Context:
- The role is based in the heart of Silicon Valley, providing access to a vibrant tech industry and a diverse range of cultural and recreational opportunities.
- Santa Clara is located in the San Francisco Bay Area, offering a mild Mediterranean climate and a high cost of living.
- The area is well-connected by public transportation, including the Caltrain and VTA light rail systems.
Work Schedule: The standard workweek is 40 hours, with flexible hours and remote work arrangements available.
ASSUMPTION: The fully remote nature of this role allows for greater flexibility and work-life balance, while occasional travel is required to maintain strong relationships with stakeholders and attend industry events.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager or HR representative.
- In-depth behavioral and technical interview with the marketing team.
- Final interview with the marketing director or another senior leader.
Key Assessment Areas:
- Marketing and product management skills.
- Analytical and data-driven mindset.
- Strong interpersonal and communication skills.
- Adaptability and ability to work in a fast-paced environment.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and product management skills, as well as any relevant experience with digital marketing, content creation, or the cardiovascular industry.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a dynamic environment.
- Research Shockwave Medical's technology and the cardiovascular industry to demonstrate your enthusiasm and understanding of the role and its context.
ATS Keywords: Marketing, Product Management, Digital Marketing, Content Creation, Cardiovascular Industry, Shockwave, IVL, Medical Technology, Remote Work
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's skills, experience, and cultural fit within the marketing team and the broader organization.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is likely to be beneficial in this role, although training may be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Our Credo: We believe our first responsibility is to the patients, doctors, nurses, and parents, to mothers and fathers, and all the mothers and fathers of the world who use our products and services.
- Innovation: We strive to create innovative solutions that improve people's lives.
- Integrity: We conduct our business with the highest ethical standards and integrity.
Work Style:
- Collaborative and team-oriented.
- Fast-paced and dynamic, with a focus on execution and results.
- Data-driven and analytical, with a strong emphasis on continuous improvement.
Self-Assessment Questions:
- Do you align with Johnson & Johnson's Credo and values?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on execution and results?
- Do you have strong interpersonal and communication skills, with the ability to build and maintain relationships with stakeholders at all levels of the organization?
ASSUMPTION: Johnson & Johnson's values and work style emphasize a strong commitment to innovation, integrity, and collaboration, with a focus on improving people's lives through innovative solutions.
⚠️ Potential Challenges
- The fully remote nature of the role may present challenges in building and maintaining relationships with stakeholders and team members.
- The fast-paced and dynamic environment may be overwhelming for candidates who prefer a more structured or predictable work environment.
- The role requires a strong understanding of marketing principles and a willingness to learn about the cardiovascular industry and Shockwave's technology, which may present a steep learning curve for candidates without relevant experience.
- The high cost of living in the San Francisco Bay Area may present financial challenges for candidates considering relocation.
ASSUMPTION: These challenges can be mitigated by strong communication skills, a willingness to adapt and learn, and a strategic approach to managing remote work and financial planning.
📈 Similar Roles Comparison
- This role is similar to other marketing coordinator or specialist positions in the medical technology industry, with a focus on digital marketing, content creation, and analytics.
- The cardiovascular industry is a specialized field with unique challenges and opportunities, requiring a strong understanding of the industry and its trends.
- Career paths in marketing and product management can vary widely depending on the organization's size, structure, and growth trajectory. In a large corporation like Johnson & Johnson, there may be more opportunities for vertical and lateral career growth.
ASSUMPTION: A thorough understanding of the marketing and product management landscape within the medical technology industry is essential for comparing this role to similar positions and assessing its long-term career potential.
📝 Sample Projects
- Developing a comprehensive marketing plan for the launch of a new IVL product, including market research, competitive analysis, and go-to-market strategy.
- Creating a series of engaging and informative blog posts or articles about the benefits of IVL technology for treating complex calcified cardiovascular disease.
- Analyzing website performance data to identify trends, optimize content, and improve user experience.
ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and initiatives that the Marketing Specialist may be involved in, depending on the organization's priorities and the role's evolution over time.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and product management strategy for Shockwave Medical and Johnson & Johnson MedTech?
- What opportunities are there for professional development and growth within the marketing team and the broader organization?
- How does the company support work-life balance for remote employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These key questions are designed to provide insight into the role's priorities, strategic context, and opportunities for professional development and growth, as well as the company's commitment to diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided.
- Tailor your resume and cover letter to highlight your marketing and product management skills, as well as any relevant experience with digital marketing, content creation, or the cardiovascular industry.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment.
- Research Shockwave Medical's technology and the cardiovascular industry to demonstrate your enthusiasm and understanding of the role and its context.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
