📌 Core Information
🔹 Job Title: Marketing Specialist, Gaming (MENA)
🔹 Company: Tencent
🔹 Location: Saudi Arabia-Riyadh
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: Entry-level (1-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting internal teams in developing and executing localized campaigns.
- Identifying, approaching, and working with potential local partners for impactful marketing partnerships.
- Building and maintaining relationships with key stakeholders to support marketing objectives.
- Engaging with the local gaming community to gather insights and provide feedback for targeted initiatives.
- Researching and staying updated on local trends in content, media, and culture to support brand positioning and market entry.
ASSUMPTION: This role requires a strong understanding of local players' insights and a willingness to execute marketing and partnership campaigns that resonate with Saudi audiences.
📋 Key Responsibilities
✅ Support internal teams (Marketing, Operations, Community, Business Development) in developing and executing localized campaigns.
✅ Assist in identifying, approaching, and working with potential local partners to implement impactful marketing partnerships.
✅ Build and maintain relationships with key stakeholders to support marketing objectives.
✅ Engage with the local gaming community to gather insights and provide feedback for targeted initiatives.
✅ Research and stay updated on local trends in content, media, and culture to support brand positioning and market entry.
ASSUMPTION: The ideal candidate will have a strong connection to the gaming community, awareness of local trends, and the ability to contribute to marketing efforts through collaboration with partners and on-ground engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 1-2 years of experience in Marketing, Partnerships, or Business Development, preferably with exposure to local market and consumer insights.
Required Skills:
- Good understanding of the local marketing industry and familiarity with the Saudi gaming community.
- Ability to work in a dynamic, startup-like environment, with a flexible and collaborative approach.
- Strong communication skills in both Arabic and English; proficiency in Chinese is a plus.
Preferred Skills:
- Experience in the gaming industry or related fields.
- Familiarity with Tencent's products and services.
ASSUMPTION: Candidates should have a strong connection to the local gaming community and be willing to work in a dynamic, startup-like environment.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between SAR 15,000 - 25,000 per month, based on industry standards for entry-level marketing roles in Saudi Arabia. This estimate may vary depending on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Tencent products and services
Working Hours: Full-time position with standard working hours (Sunday-Thursday, 9:00 AM - 6:00 PM).
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Tencent operates in the software development industry, focusing on online gaming, social networking, e-commerce, online music, and online video platforms.
Company Size: Tencent is a large corporation with over 10,000 employees globally. Working at Tencent offers opportunities for growth and collaboration within a diverse and international team.
Founded: Tencent was founded in 1998 and has since grown into a world-leading internet and technology company.
Company Description:
- Tencent is dedicated to using technology for good, improving the quality of life for people around the world.
- The company offers a wide range of services, including communication and social services, cloud computing, advertising, FinTech, and enterprise services.
- Tencent is committed to fostering an inclusive and supportive work environment where every employee feels inspired to achieve individual and common goals.
Company Specialties:
- Online Gaming
- Social Networking
- E-commerce
- Online Music
- Online Video
- Weibo
- WeChat
Company Website: https://www.tencent.com/en-us/
ASSUMPTION: Working at Tencent offers opportunities for professional growth and exposure to a wide range of products and services within the technology industry.
📊 Role Analysis
Career Level: Entry-level (1-2 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager for the MENA region.
Work Arrangement: This is an on-site position based in Riyadh, Saudi Arabia.
Growth Opportunities:
- Gain experience working for a global technology company with a wide range of products and services.
- Develop marketing and partnership skills in the gaming industry.
- Build relationships with key stakeholders and local partners.
- Contribute to the growth and visibility of Tencent's mobile games in the Saudi market.
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and gaming industries.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities.
Office Location(s): Tencent Seafront Towers, Nanshan District, Shenzhen, Guangdong, CN
Geographic Context:
- Riyadh, Saudi Arabia, is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
- The city offers a mix of modern and traditional architecture, with numerous cultural attractions, shopping centers, and entertainment options.
- Riyadh has a hot desert climate, with mild winters and extremely hot summers.
Work Schedule: Standard working hours (Sunday-Thursday, 9:00 AM - 6:00 PM) with flexibility for occasional overtime as needed.
ASSUMPTION: Working in Riyadh offers opportunities to experience a vibrant and multicultural city with a mix of modern and traditional influences.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Local market knowledge and understanding of the Saudi gaming community
- Communication and collaboration skills
- Problem-solving and initiative-taking abilities
- Cultural fit and alignment with Tencent's values
Application Tips:
- Tailor your resume and cover letter to highlight your local market experience and understanding of the Saudi gaming community.
- Prepare examples of successful marketing campaigns or initiatives you've worked on in the past.
- Research Tencent's products and services, and be prepared to discuss how you can contribute to their growth and success in the Saudi market.
ATS Keywords: Marketing, Partnerships, Business Development, Local Market Insights, Community Engagement, Communication, Collaboration, Research, Gaming, Saudi Arabia, MENA
ASSUMPTION: The application process for this role may vary depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Marketing automation tools (e.g., Hootsuite, Buffer, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the marketing campaigns and initiatives.
👔 Cultural Fit Considerations
Company Values:
- User-centric
- Integrity
- Innovation
- Execution
- Collaboration
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with Tencent's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a dynamic, startup-like environment, and how have you adapted to changes in the past?
- How do you approach collaboration and teamwork, and how have you contributed to successful marketing campaigns in the past?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process, and candidates should be prepared to demonstrate their alignment with Tencent's values and work style.
⚠️ Potential Challenges
- Working in a dynamic, startup-like environment may require adaptability and flexibility.
- Gaining a deep understanding of the local gaming community and market trends may require extensive research and engagement.
- Building and maintaining relationships with key stakeholders and local partners may require strong communication and collaboration skills.
- Occasional overtime may be required to meet marketing campaign deadlines.
ASSUMPTION: These potential challenges can be overcome with strong communication, collaboration, and problem-solving skills, as well as a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on the Saudi gaming market and requires a strong understanding of local market insights and trends.
- Compared to other marketing roles, this position offers the opportunity to work on localized campaigns and build relationships with local partners.
- In terms of career path, this role can lead to opportunities in marketing, business development, or partnership management within the gaming industry or other related fields.
ASSUMPTION: This role offers unique opportunities for professional growth and development within the marketing and gaming industries.
📝 Sample Projects
- Developing and executing a localized marketing campaign for a new mobile game launch in the Saudi market.
- Identifying and approaching potential local partners to support a marketing initiative or event.
- Researching and analyzing local market trends to inform brand positioning and market entry strategies.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Specialist may work on and are not exhaustive or prescriptive.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Tencent support the growth and success of its mobile games in the Saudi market?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Tencent foster a culture of innovation and continuous learning?
- What opportunities are there for professional growth and development within the marketing and gaming industries at Tencent?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Tencent Careers portal.
- Tailor your resume and cover letter to highlight your local market experience and understanding of the Saudi gaming community.
- Prepare examples of successful marketing campaigns or initiatives you've worked on in the past.
- Research Tencent's products and services, and be prepared to discuss how you can contribute to their growth and success in the Saudi market.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
