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Marketing Specialist, Gaming (MENA)

Tencent
Full-time
On-site
Saudi Arabia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist, Gaming (MENA)

πŸ”Ή Company: Tencent

πŸ”Ή Location: Saudi Arabia-Riyadh

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: Entry-level (1-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting internal teams in developing and executing localized campaigns.
  • Identifying, approaching, and working with potential local partners for impactful marketing partnerships.
  • Building and maintaining relationships with key stakeholders to support marketing objectives.
  • Engaging with the local gaming community to gather insights and provide feedback for targeted initiatives.
  • Researching and staying updated on local trends in content, media, and culture to support brand positioning and market entry.

ASSUMPTION: This role requires a strong understanding of local players' insights and a willingness to execute marketing and partnership campaigns that resonate with Saudi audiences.

πŸ“‹ Key Responsibilities

βœ… Support internal teams (Marketing, Operations, Community, Business Development) in developing and executing localized campaigns.

βœ… Assist in identifying, approaching, and working with potential local partners to implement impactful marketing partnerships.

βœ… Build and maintain relationships with key stakeholders to support marketing objectives.

βœ… Engage with the local gaming community to gather insights and provide feedback for targeted initiatives.

βœ… Research and stay updated on local trends in content, media, and culture to support brand positioning and market entry.

ASSUMPTION: The ideal candidate will have a strong connection to the gaming community, awareness of local trends, and the ability to contribute to marketing efforts through collaboration with partners and on-ground engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 1-2 years of experience in Marketing, Partnerships, or Business Development, preferably with exposure to local market and consumer insights.

Required Skills:

  • Good understanding of the local marketing industry and familiarity with the Saudi gaming community.
  • Ability to work in a dynamic, startup-like environment, with a flexible and collaborative approach.
  • Strong communication skills in both Arabic and English; proficiency in Chinese is a plus.

Preferred Skills:

  • Experience in the gaming industry or related fields.
  • Familiarity with Tencent's products and services.

ASSUMPTION: Candidates should have a strong connection to the local gaming community and be willing to work in a dynamic, startup-like environment.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between SAR 15,000 - 25,000 per month, based on industry standards for entry-level marketing roles in Saudi Arabia. This estimate may vary depending on the candidate's experience and qualifications.

Benefits:

  • Health insurance
  • Retirement plan
  • Employee discounts on Tencent products and services

Working Hours: Full-time position with standard working hours (Sunday-Thursday, 9:00 AM - 6:00 PM).

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Tencent operates in the software development industry, focusing on online gaming, social networking, e-commerce, online music, and online video platforms.

Company Size: Tencent is a large corporation with over 10,000 employees globally. Working at Tencent offers opportunities for growth and collaboration within a diverse and international team.

Founded: Tencent was founded in 1998 and has since grown into a world-leading internet and technology company.

Company Description:

  • Tencent is dedicated to using technology for good, improving the quality of life for people around the world.
  • The company offers a wide range of services, including communication and social services, cloud computing, advertising, FinTech, and enterprise services.
  • Tencent is committed to fostering an inclusive and supportive work environment where every employee feels inspired to achieve individual and common goals.

Company Specialties:

  • Online Gaming
  • Social Networking
  • E-commerce
  • Online Music
  • Online Video
  • Weibo
  • WeChat

Company Website: https://www.tencent.com/en-us/

ASSUMPTION: Working at Tencent offers opportunities for professional growth and exposure to a wide range of products and services within the technology industry.

πŸ“Š Role Analysis

Career Level: Entry-level (1-2 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager for the MENA region.

Work Arrangement: This is an on-site position based in Riyadh, Saudi Arabia.

Growth Opportunities:

  • Gain experience working for a global technology company with a wide range of products and services.
  • Develop marketing and partnership skills in the gaming industry.
  • Build relationships with key stakeholders and local partners.
  • Contribute to the growth and visibility of Tencent's mobile games in the Saudi market.

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and gaming industries.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities.

Office Location(s): Tencent Seafront Towers, Nanshan District, Shenzhen, Guangdong, CN

Geographic Context:

  • Riyadh, Saudi Arabia, is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
  • The city offers a mix of modern and traditional architecture, with numerous cultural attractions, shopping centers, and entertainment options.
  • Riyadh has a hot desert climate, with mild winters and extremely hot summers.

Work Schedule: Standard working hours (Sunday-Thursday, 9:00 AM - 6:00 PM) with flexibility for occasional overtime as needed.

ASSUMPTION: Working in Riyadh offers opportunities to experience a vibrant and multicultural city with a mix of modern and traditional influences.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final decision and offer

Key Assessment Areas:

  • Local market knowledge and understanding of the Saudi gaming community
  • Communication and collaboration skills
  • Problem-solving and initiative-taking abilities
  • Cultural fit and alignment with Tencent's values

Application Tips:

  • Tailor your resume and cover letter to highlight your local market experience and understanding of the Saudi gaming community.
  • Prepare examples of successful marketing campaigns or initiatives you've worked on in the past.
  • Research Tencent's products and services, and be prepared to discuss how you can contribute to their growth and success in the Saudi market.

ATS Keywords: Marketing, Partnerships, Business Development, Local Market Insights, Community Engagement, Communication, Collaboration, Research, Gaming, Saudi Arabia, MENA

ASSUMPTION: The application process for this role may vary depending on the volume of applicants and the hiring team's availability.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Social media platforms (Facebook, Instagram, Twitter, etc.)
  • Marketing automation tools (e.g., Hootsuite, Buffer, etc.)
  • Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the marketing campaigns and initiatives.

πŸ‘” Cultural Fit Considerations

Company Values:

  • User-centric
  • Integrity
  • Innovation
  • Execution
  • Collaboration

Work Style:

  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-driven and proactive
  • Committed to continuous learning and improvement

Self-Assessment Questions:

  • How do you align with Tencent's core values, and how have you demonstrated these values in your previous roles?
  • How comfortable are you working in a dynamic, startup-like environment, and how have you adapted to changes in the past?
  • How do you approach collaboration and teamwork, and how have you contributed to successful marketing campaigns in the past?

ASSUMPTION: Cultural fit is an essential aspect of the hiring process, and candidates should be prepared to demonstrate their alignment with Tencent's values and work style.

⚠️ Potential Challenges

  • Working in a dynamic, startup-like environment may require adaptability and flexibility.
  • Gaining a deep understanding of the local gaming community and market trends may require extensive research and engagement.
  • Building and maintaining relationships with key stakeholders and local partners may require strong communication and collaboration skills.
  • Occasional overtime may be required to meet marketing campaign deadlines.

ASSUMPTION: These potential challenges can be overcome with strong communication, collaboration, and problem-solving skills, as well as a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the Saudi gaming market and requires a strong understanding of local market insights and trends.
  • Compared to other marketing roles, this position offers the opportunity to work on localized campaigns and build relationships with local partners.
  • In terms of career path, this role can lead to opportunities in marketing, business development, or partnership management within the gaming industry or other related fields.

ASSUMPTION: This role offers unique opportunities for professional growth and development within the marketing and gaming industries.

πŸ“ Sample Projects

  • Developing and executing a localized marketing campaign for a new mobile game launch in the Saudi market.
  • Identifying and approaching potential local partners to support a marketing initiative or event.
  • Researching and analyzing local market trends to inform brand positioning and market entry strategies.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Specialist may work on and are not exhaustive or prescriptive.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team's structure and how this role fits within it?
  • How does Tencent support the growth and success of its mobile games in the Saudi market?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Tencent foster a culture of innovation and continuous learning?
  • What opportunities are there for professional growth and development within the marketing and gaming industries at Tencent?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Tencent Careers portal.
  • Tailor your resume and cover letter to highlight your local market experience and understanding of the Saudi gaming community.
  • Prepare examples of successful marketing campaigns or initiatives you've worked on in the past.
  • Research Tencent's products and services, and be prepared to discuss how you can contribute to their growth and success in the Saudi market.
  • Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.