📌 Core Information
🔹 Job Title: Marketing Specialist, Global Modern
🔹 Company: Kontoor Brands, Inc.
🔹 Location: Greensboro, NC
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and coordination of marketing communications initiatives for the Wrangler brand.
- Overseeing photoshoot logistics, talent bookings, and post-production decisions.
- Managing budgets, processing invoices, and ensuring financial documentation is accurate.
- Collaborating with cross-functional teams to align project goals and timelines.
- Driving high standards across all deliverables, including catalogs, marketing collateral, and digital assets.
ASSUMPTION: This role requires a high level of initiative, strong organizational skills, and the ability to work well in a team in a high-pressure environment.
📋 Key Responsibilities
✅ Coordinating marketing communications initiatives, including photoshoots, media, promotions, visual marketing programs, and special events.
✅ Overseeing production calendars, booking models, stylists, and hair/makeup artists for photoshoots.
✅ Managing post-production work, including image selection, retouching, and handing imagery over to relevant teams.
✅ Developing POS materials, including key trade sell-in and in-store materials, as well as internal communications for quarterly initiatives.
✅ Coordinating social media and influencer product seeding, in-store and events activation support.
✅ Managing the ticketing process, including pre-production project kick-offs, administrative management, and timely communication with internal teams and external vendors.
✅ Coordinating and producing quarterly product catalogs, working with merchandising, photo studio, and creative services on timely execution and delivery.
✅ Supporting public relations, promotions, special events, and other marketing projects as needed.
✅ Working on other special projects as directed by the Marketing Manager.
ASSUMPTION: This role may require occasional overtime, especially around key marketing initiatives and events.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent in Communications, Business, or Marketing
Experience: 2-3 years of related professional experience
Required Skills:
- Strong verbal and written communication skills, including exposure to writing a creative brief
- Working knowledge of marketing programs and advertising with a strong background in digital/social
- High level of initiative
- Proficiency in setting priorities
- Strong organizational skills
- Ability to work in a team in a high-pressure environment
- Good analytical ability
- Excellent Microsoft Office skills
Preferred Skills:
- Experience with project management software
- Fluency in a second language
ASSUMPTION: Candidates with experience in the apparel industry or relevant consumer goods sector may have an advantage.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the Greensboro, NC area)
Benefits:
- Paid Parental Leave
- Flexible Fridays
- Tuition Reimbursement
- Discounts on Apparel
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM. Occasional overtime may be required.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Kontoor Brands operates in the retail apparel and fashion industry, with a portfolio led by two iconic consumer brands: Wrangler® and Lee®.
Company Size: Kontoor Brands has over 10,000 employees globally, providing a large and diverse work environment.
Founded: Kontoor Brands was founded in 2019, making it a relatively new company with a strong heritage in the apparel industry.
Company Description:
- Kontoor Brands is a global lifestyle apparel company that designs, manufactures, and distributes superior-quality products.
- The company is committed to providing choice and flexibility in its benefits package to meet the needs of its employees.
- Kontoor Brands offers a workplace culture centered on equitable opportunities and a sense of belonging for all team members.
Company Specialties:
- Apparel manufacturing and distribution
- Brand management and marketing
- Retail operations and management
Company Website: http://www.kontoorbrands.com
ASSUMPTION: Kontoor Brands' large employee base and global presence offer opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in global brand management and marketing communications.
Reporting Structure: The Marketing Specialist reports directly to the Marketing Manager and works closely with cross-functional teams, including merchandising, creative services, and retail.
Work Arrangement: This is an on-site role, with the primary work location being the Greensboro, NC headquarters. Occasional travel may be required for photoshoots and events.
Growth Opportunities:
- Progression to a Marketing Manager or Senior Marketing role within the global marketing team.
- Expansion into other areas of the business, such as merchandising, retail, or supply chain.
- International assignments or relocation opportunities, given the company's global presence.
ASSUMPTION: Successful candidates will have the opportunity to work on high-impact projects and gain valuable experience in global brand management.
🌍 Location & Work Environment
Office Type: Kontoor Brands' Greensboro, NC headquarters is a modern, professional office environment with a collaborative and dynamic atmosphere.
Office Location(s): Greensboro, NC (Church Ct HQ - JWR)
Geographic Context:
- Greensboro is located in the Piedmont Triad region of North Carolina, offering a mix of urban and suburban living.
- The area is known for its vibrant arts scene, historic sites, and outdoor recreation opportunities.
- Greensboro has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The standard work schedule is Monday-Friday, 8:30 AM - 5:30 PM, with occasional overtime required for key marketing initiatives and events.
ASSUMPTION: Greensboro offers a diverse range of housing options, cultural attractions, and recreational activities to suit various lifestyles.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume and cover letter.
- Demonstrate your understanding of the Wrangler brand and the apparel industry in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving, teamwork, and adaptability skills.
ATS Keywords: Marketing Communications, Photoshoot Coordination, Social Media, Influencer Marketing, Budget Tracking, Project Management, Creative Direction, Team Collaboration, Organizational Skills, Analytical Ability, Microsoft Office, Event Coordination, Public Relations, Promotions, Visual Marketing, Retail Marketing
ASSUMPTION: Kontoor Brands uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, or Microsoft Project)
- Graphic design software (e.g., Adobe Creative Suite, Sketch, or Canva)
- Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Innovation
- Collaboration
- Customer focus
Work Style:
- Results-driven and proactive
- Adaptable and flexible
- Strong team player with excellent communication skills
- Ability to thrive in a fast-paced, dynamic environment
Self-Assessment Questions:
- Do you align with Kontoor Brands' core values, particularly in demonstrating integrity and accountability in your work?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have a proven track record of driving results and achieving high standards in your previous roles?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Kontoor Brands' values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational and time management skills.
- Working with cross-functional teams and external vendors, necessitating excellent communication and collaboration skills.
- Occasional overtime and travel requirements, which may impact work-life balance.
- Adapting to a dynamic and evolving work environment, as the company continues to grow and change.
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively and contribute to the company's ongoing success.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Assistant Brand Manager, focusing on the execution of marketing campaigns and events.
- However, this role has a stronger emphasis on global brand management and cross-functional collaboration.
- Career progression in this role could lead to a Marketing Manager or Senior Marketing position, with increased responsibility for strategic planning and team leadership.
ASSUMPTION: Candidates with experience in similar roles or relevant transferable skills will be well-positioned to succeed in this position.
📝 Sample Projects
- Coordinating a global photoshoot for a new product launch, including talent booking, location scouting, and post-production image selection and retouching.
- Developing and executing a social media campaign to promote a special event or collection, including influencer partnerships and platform-specific content creation.
- Managing the production and distribution of quarterly product catalogs, working closely with merchandising, creative services, and retail teams to ensure timely delivery and brand consistency.
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, demonstrating the need for strong project management, communication, and creative problem-solving abilities.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle for the Wrangler brand, and where this role fits into that process?
- How does the Marketing team collaborate with other departments, such as merchandising, retail, and creative services, to ensure brand consistency and alignment?
- What opportunities exist for professional development and growth within the global marketing team and the broader organization?
- How does Kontoor Brands support work-life balance for its employees, particularly in roles that may require occasional overtime or travel?
- Can you provide an example of a successful marketing initiative led by the Wrangler brand, and what role this position would have played in its execution?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://kbi.wd5.myworkdayjobs.com/Kontoor/job/Greensboro-NC/Marketing-Specialist--Global-Modern_R-20250424-0002
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your fit for this role and the Wrangler brand.
- Prepare for your interview by researching the company, the brand, and the apparel industry, and practicing your responses to common marketing and behavioral interview questions.
- If selected for a final interview, be prepared to present a portfolio of your past marketing work, including campaigns, events, and other relevant projects.
- Follow up with the hiring manager or HR representative within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
