Marketing Specialist - Global Technology Sales

📌 Core Information

🔹 Job Title: Marketing Specialist - Global Technology Sales

🔹 Company: Gartner

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-26

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting global marketing efforts for aligned sales regions and global initiatives
• Executing integrated marketing campaigns to drive customer acquisition and cross-selling
• Collaborating with regional sales teams to enable pipeline generation and progression
• Creating compelling content for lead generation campaigns across various channels
• Analyzing marketing performance and making data-driven recommendations

ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in a technology sales environment. The ideal candidate will have experience working with global teams and be comfortable managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Execute marketing activities to drive customer acquisition and cross-sell through integrated marketing campaigns, sales enablement materials, social media engagement, and campaign reporting and analysis.

✅ Develop compelling and concise content for lead generation campaigns across various channels, including website, email, and social media.

✅ Manage email marketing campaign execution by writing content, creating campaign tracking, and partnering with the email deployment team.

✅ Write and optimize public-facing website content with a strong understanding of SEO.

✅ Create marketing collaterals and effective sales enablement materials to support sales teams in engaging with segments authentically.

✅ Build strong relationships with regional sales teams to support and enable pipeline generation and progression.

✅ Collaborate across business lines and with colleagues in India, Europe, and the United States to identify, leverage, and integrate marketing ideas and activities.

✅ Review marketing performance using metrics and analytics, pull and compile reports from dashboards, make recommendations from analysis, and adapt marketing plans to incorporate best practices.

✅ Coordinate with marketing partners (Centres of Excellence) across the larger marketing organization to develop marketing assets, digital marketing campaigns, etc.

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively in a fast-paced, collaborative environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 2-3 years of relevant marketing experience in a B2B environment, ideally with experience in a service or solutions-oriented business or technology

Required Skills:

• Proven experience supporting the development of successful integrated marketing or demand generation programs
• Project management, communication, analytical, and interpersonal skills
• Ability to define problems, collect data, establish facts, and draw valid conclusions
• Strong analytical and communication skills
• Ability to be flexible and work effectively in collaborative, fast-paced, fast-changing environments
• Proficient with MS Office (Excel and PowerPoint)
• Self-starter with the ability to work independently
• Ability to work effectively and collaboratively within a global and local marketing team
• Strong relationship builder
• Passion for modern and digital marketing
• Strong content marketer
• Proactive and innovative

Preferred Skills:

• Experience with Eloqua, Adobe Experience Manager, LinkedIn Campaign Manager, Google Analytics, PowerBi, Salesforce, or Salesloft

ASSUMPTION: Candidates with experience in B2B marketing, particularly in a technology sales environment, will be well-suited for this role. Familiarity with marketing automation tools and CRM systems is a plus.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for a Marketing Specialist with 2-5 years of experience in the B2B technology sector in Gurgaon)

Benefits:

• Competitive salary
• Generous paid time off policy
• Charity match program
• Group medical insurance
• Parental leave
• Employee assistance program

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Market Research

Company Size: 501-1,000 employees (Mid-size)

Founded: 1979 (Gartner, Inc.)

Company Description:

• Gartner, Inc. is a global leader in research and advisory services, providing insights and data-driven analysis to help businesses make informed decisions.
• The company specializes in technology and business trends, offering strategic guidance to clients across various industries.
• Gartner's comprehensive research spans emerging trends, market dynamics, and best practices, empowering organizations to navigate the evolving technology landscape.

Company Specialties:

• Technology research and advisory services
• Market analysis and insights
• Business strategy and consulting
• Event management and executive programs

Company Website: Gartner.com

ASSUMPTION: Gartner's extensive industry knowledge and global presence make it an attractive employer for marketing professionals seeking to expand their skills and experience in a dynamic environment.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement

Reporting Structure: This role reports to a Marketing Director in the US and collaborates with global marketing teams and regional sales teams

Work Arrangement: Hybrid (On-site and remote work) with flexibility for candidates to work from home some days

Growth Opportunities:

• Progression to senior marketing roles within Gartner's global marketing organization
• Expansion of skills and experience through collaboration with diverse teams and stakeholders
• Potential to work on high-impact projects and initiatives that drive business growth

ASSUMPTION: This role offers a unique opportunity for candidates to gain global marketing experience and contribute to Gartner's continued success in the technology research and advisory services industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with a focus on employee well-being and productivity

Office Location(s): Gurgaon - Cyber Park, Gurgaon, India

Geographic Context:

• Gurgaon is a major IT hub and business district in India, with a thriving job market and numerous multinational corporations
• The city offers a mix of urban and suburban living, with easy access to amenities, entertainment, and recreational facilities
• Gurgaon has a humid subtropical climate, with warm summers and cool winters

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: Gurgaon's vibrant business ecosystem and diverse cultural scene make it an attractive location for marketing professionals seeking to advance their careers in a dynamic and innovative environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth behavioral and skills-based interviews with marketing team members
• Final interview with the Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and campaign management skills
• Communication and collaboration abilities
• Analytical and problem-solving skills
• Cultural fit and alignment with Gartner's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've managed and the results you achieved
• Research Gartner's industry and competitors to demonstrate your understanding of the market landscape

ATS Keywords: B2B Marketing, Lead Generation, Content Development, Email Marketing, SEO, Sales Enablement, Project Management, Analytical Skills, Interpersonal Skills, Digital Marketing, Relationship Building, Communication Skills, Self-Starter, Proactive, Innovative, Collaboration

ASSUMPTION: Gartner's application process is designed to assess candidates' marketing expertise, communication skills, and cultural fit. Successful applicants will demonstrate a strong understanding of B2B marketing and a passion for driving business growth through innovative campaigns.

🛠️ Tools & Technologies

• Eloqua
• Adobe Experience Manager
• LinkedIn Campaign Manager
• Google Analytics
• PowerBi
• Salesforce
• Salesloft

ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and analytics platforms will be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Objectivity
• Client focus
• Excellence
• Teamwork

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and proactive
• Results-focused and accountable

Self-Assessment Questions:

• How have you demonstrated integrity in a previous marketing role?
• Can you provide an example of a time when you used data to drive a marketing campaign's success?
• How do you approach working collaboratively with global teams to achieve common goals?

ASSUMPTION: Gartner values candidates who align with their core values and demonstrate a strong work ethic, commitment to excellence, and a passion for driving business growth through innovative marketing strategies.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working effectively in a global, matrixed organization with diverse stakeholders
• Adapting to changes in marketing priorities and strategies
• Navigating a fast-paced, dynamic work environment

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a proactive, adaptable approach to work.

📈 Similar Roles Comparison

• This role differs from other marketing positions in its focus on global technology sales and collaboration with regional sales teams to drive pipeline generation and progression
• Gartner's extensive industry knowledge and global presence provide unique opportunities for professional growth and development
• Career paths within Gartner's marketing organization may include progression to senior marketing roles or expansion into related fields such as market research or business consulting

ASSUMPTION: Candidates should consider their long-term career goals and the unique opportunities offered by Gartner when evaluating this role against similar positions in the market.

📝 Sample Projects

• Developing and executing a global email marketing campaign to drive lead generation for Gartner's technology sales team
• Collaborating with regional sales teams to create targeted content and collateral that resonates with specific customer segments
• Analyzing campaign performance data to optimize marketing strategies and improve ROI

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to marketing professionals in this role at Gartner.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign lifecycle and how this role contributes to its success?
• How does Gartner support the professional development and growth of its marketing team members?
• Can you provide an example of a time when Gartner's marketing team pivoted strategy due to market changes or feedback, and how was this handled?
• How does Gartner measure the success of its marketing campaigns, and what key performance indicators (KPIs) are tracked?
• What opportunities exist for collaboration and knowledge-sharing between Gartner's global marketing teams?

ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Gartner careers portal
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, using the ATS keywords provided
• Prepare examples of successful marketing campaigns you've managed and the results you achieved
• Research Gartner's industry and competitors to demonstrate your understanding of the market landscape
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.